Erik Johansson is a Swedish photographer born in 1985 who works with modern techniques like Photoshop. His style is non-traditional and contemporary. Some of his work is commercial for advertisements appearing on billboards and posters. He has done advertising work for companies in the Middle East. Chema Madoz is a Spanish photographer known for his surrealist black and white photographs from the 1980s. He uses everyday objects to make them appear as something else through lighting and placement. His work is considered traditional as it does not use modern editing techniques. Clarence John Laughlin was an American photographer born in 1905 who was influenced by his difficult childhood. He is known for his surrealist layered black and white

1. Task 1

2. His style in non-traditional and he
used Photoshop which is a modern
technique that many
photographers use to get their
work to a high standard. Erik's
photographs are very modern so
his style is also contemporary. As
he has done some advertising as
well some of his work would be
commercial so rather than creating
work to express his feeling he is
using it as a purpose and in
response to a brief, so unlike Chez
and Clarence's’, Erik's work would
appear more in on adverts so on
billboards and posters, maybe to
promote bands/events.
Erik Johansson
Erik Johansson was born in 1985
just outside of Gotene, Sweden. His
grandmother was a painter which is
why he had always liked drawing.
When Erik was 15 he got his first
camera, as he became interested in
computers he then started to play
around with his photography. In
2005he moved to Gothenburg and
started to study computer
engineering at Chalmers University
of Technology. Today he works with
clients such as Adobe, Goole and
Microsoft.
Erik has also done some
advertising work for Aizone,
which is a luxury department
store in middle eat, this advert
appeared in magazines,
newspapers and on some
billboards in Lebanon.

3. Chema Madoz
Chema Madoz is a Spanish photographer, who is
also known as Jose Maria Rodriguez Madoz.
Chema was born in 1958 and started to study art
history at Universidad Complutense de Madrid
between 1980 and 1983. Chema is best known
for his black and white surrealist photographs, as
you can see from the photographs on the left.
He made objects look like something they are
not, the match on the table is not lit however
from the marking on the table it looks like a
flame, this kind of photography makes you
realise nothing is what it seems to be. I
personally think this type of work is traditional
because no special techniques have been used
to create these images, just day to day objects
and black and white effect which is what many
photography in the olden days would have used
and they would not have used Photoshop or the
opportunities we have know to edit the photos
like Erik Johansson has done to his photographs
in the slide before. This type of photography
would also be classed as fine art and would
usually appear in galleries, art books and
exhibitions.

4. "The physical object, to me, is
merely a stepping stone to an inner
world where the object, with the
help of the subconscious drives and
focuses perceptions, becomes
transmuted into a symbol whose
life is beyond the life of the objects
we know..."
Clarence John Laughlin
Clarence was born in 1905 and was brought up into a
middle-class family in Louisiana. Clarence had a rocky
upbringing and after losing everything is a failed ricegrowing venture in 1910, his family was forced to move to
New Orleans, many people believe his childhood
influenced his surreal photography which he is best known
for. In 1918, this death of his father affected him badly, as
he was an introverted child with such a close relationship
with his father. After barley completing freshman year,
Clarence dropped out of high school in 1920 however he
was a highly literate man and well educated which led him
to write the elaborate captions that went his is
photographs. Clarence began as a freelancer at the age of
25 after he taught himself how to use a 2 ½ by 2 ½ view
camera.as he taught himself he was surprised when he
started working for places such a vogue and models like
Dody Weston Thompson. On January the 2nd 1985,
Clarence died in New Orleans leaving his collection of
photography with him which was later shown around the
united states and Europe.
Clarence layers his photographs and also has a black
and white affect on them, so I think he works towards a
more historical style, as his photographs look old
however he uses traditional methods such a
layering, they would also be viewed at galleries and art
A Vision of Dead Desire books as these are more fine art types of photography.