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Radhika Gudavalli [email_address] Ph: 925.518.9539 (mobile) 510.623.0400 (work) Best Practices
Successful rollout cycle Badge Design Receipt  Page Design Email Design Initiate Momentum Send Reminder Emails Badge in Solicitation Emails Badge on Giving Landing Page Badge on Fan Page Awareness Website Visitors Direct Gifts Integrate & Test
Successful rollout cycle - Design Badge Design Receipt  Page Design Email Design
Badge Design - Image Images should  evoke alumni pride Cool, Unique Campaign/Cause focused images
Badge Design – Message/Testimonial ,[object Object],[object Object],[object Object],“  I Support Cal. Join me in helping Cal remain the number one  public university. Go Bears ! “ ,[object Object],[object Object],[object Object],[object Object],“ I'm proud to make a difference in the  lives of current Davidson students.  Every day's a great day to be a Wildcat!! “ “ I made a gift to HWS to help Settle the score. You can too!”
Badge Design – Call to Actions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Receipt Page Design ,[object Object],[object Object],Should be prominently visible i.e without scrolling down/across Display donorbadge as the last  step of the giving process Place receipt info below/after the badge Invite them to share their support publicly (Opportunity for them to  brag) Request them to be your  ambassador
Receipt Page Example
Donor invitation examples
Email Design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Email Design Example
Successful rollout cycle Initiate Momentum Send Reminder Emails Integrate & Test
Creating momentum ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Successful rollout cycle Badge in Solicitation Emails Badge on Giving Landing Page Badge on Fan Page
Badge in solicitation emails ,[object Object],[object Object],[object Object]
Badge on Fan Page
Badge on Landing Page
Badge on Landing Page
Successful rollout cycle Awareness Website Visitors Direct Gifts
Analyze & Track Gifts - Awareness
Analyze & Track Gifts – Website Visitors ,[object Object],[object Object],[object Object],[object Object],[object Object]
Analyze & Track – Direct Gifts ,[object Object],[object Object],[object Object],[object Object]
Questions? [email_address] 925.518.9539 (mobile)

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