TNS is a global market research firm with offices in over 80 countries. They use survey data and research to help clients identify growth opportunities in areas like loyalty, new customers, new products, and new markets. TNS provides a service called Digital Segment Targeting that uses survey data and modeling to identify customer segments most likely to increase spending or convert. They then target these high-potential segments through digital advertising. An example highlighted a campaign for Holiday Inn that saw significant lifts in brand metrics and online behaviors by targeting a growth segment identified through TNS's research models.
As the world’s leading research agency, we have more conversations with the world’s consumers than anyone else. We have offices in over 80 countries and the strongest fast-growth market presence in the industry.
Our focus is growth. We develop precise plans that identify growth opportunities for our clients.
We concentrate on the four key paths to growth (Loyalty & new spend, new customers, new products and services and new markets) and the core assets that fuel companies’ growth; customers and other stakeholders, brands, retail execution and innovation and product development.
Our areas of expertise help our clients’ find growth through these assets; Innovation & Product Development, Brand & Communication, Retail & Shopper, Customer & Employee Experience, Political & Social, Automotive and Qualitative.
Our world-class solutions are developed to help us understand individuals (as opposed to looking at misleading mean scores and averages) and find growth for our clients, and our people are trained in a growth oriented mind-set.
WPP is the world leader in marketing communications services with almost 175,000 people (including associates) in over 3,000 offices in 110 countries worldwide.
Member: FTSE100, Euro FT300, Forbes Global 2000, FTSE4Good Index and the Dow Jones Sustainability Index.
Quoted in London and on NASDAQ, with market capitalisation of around £16.4 billion (April 2014).
Reported billings: £46.2 billion (31 Dec 2013); reported revenues: £11.0 billion (31 Dec 2013)
The Group includes many of the best known brands in the industry.