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How To Build, Grow, And
  Monetize Your Own Branded
         Affiliate Blog

                         Shane Ketterman




Saturday, May 28, 2011
Agenda
            •   What Is Branded Affiliate Blogging (B.A.B)
            •   Building Your Brand
            •   Growing Your Brand
            •   Monetizing Your Brand




Saturday, May 28, 2011
Branded Affiliate Blogging


                     Types Of Affiliate
                        Marketing


                                          3


Saturday, May 28, 2011
Types Of Affiliate Marketing
                      Affiliate Mini-Sites
                      Niche Affiliate Sites
                      PPC (Pay Per Click)
                     CPA (Cost Per Action)
                   Amazon Affiliate Marketing

                         And much much more....


                                                  4


Saturday, May 28, 2011
Branded Affiliate Blogging


                         Brand:
     The Identity Of A Specific
   Product, Service, or Business


                                  5


Saturday, May 28, 2011
Branded Affiliate Blogging

    Brand + Blogging + Affiliate
           Marketing =

                 Branded Affiliate Blog

                                      6


Saturday, May 28, 2011
Branded Affiliate Blogging
      • Bankrate.com
      • Lowermybills.com
      • BBGeeks.com
      • TCGeeks.com




                                7


Saturday, May 28, 2011
Branded Affiliate Blogging
      • The Secrets To Success
            • Visualize Your Blog As A Business
            • Traffic Is Dead. It’s Customers.
            • What Customers Really Want...




                                                       8


Saturday, May 28, 2011

I visualize a storefront on the street with my blog name on it.
And I treat people that come into my “store” as customers. Thus,
I don’t use the term ‘traffic’ rather I refer to people as readers
and customers. And here are 5 things that your customers really
want.
Branded Affiliate Blogging




                                                       9


Saturday, May 28, 2011

Customers want an experience - they want something that
actually moves them forward. Think of it like walking into a
store and having someone do something completely out of the
ordinary. In Blogging I would do this by doing things like giving
away a free iPad app when someone took the time to retweet an
article....it would surprise them and that’s the whole point -
deliver something unexpected but appreciated.
Branded Affiliate Blogging

                         Compelling
                         Experience


                                                       9


Saturday, May 28, 2011

Customers want an experience - they want something that
actually moves them forward. Think of it like walking into a
store and having someone do something completely out of the
ordinary. In Blogging I would do this by doing things like giving
away a free iPad app when someone took the time to retweet an
article....it would surprise them and that’s the whole point -
deliver something unexpected but appreciated.
Branded Affiliate Blogging




                                                     10


Saturday, May 28, 2011

People want to feel special and heard. Give them that personal
focus by answering their comments, sending them a personal
email to thank them for reading, or hear your readers
frustrations and write posts directed right at them.
Branded Affiliate Blogging

                         Personal
                          Focus

                                                     10


Saturday, May 28, 2011

People want to feel special and heard. Give them that personal
focus by answering their comments, sending them a personal
email to thank them for reading, or hear your readers
frustrations and write posts directed right at them.
Branded Affiliate Blogging




                                                        11


Saturday, May 28, 2011

Customers want loyalty. If you say you will do something then
do it. So in blogging, if your post headline says it will teach you
how to do something then make sure you stay on track and
TEACH it
Branded Affiliate Blogging

                         Reciprocal
                          Loyalty

                                                        11


Saturday, May 28, 2011

Customers want loyalty. If you say you will do something then
do it. So in blogging, if your post headline says it will teach you
how to do something then make sure you stay on track and
TEACH it
Branded Affiliate Blogging




                                                      12


Saturday, May 28, 2011

Customers want different. They want something new and fresh.
So for a blog it can be the angle you take or it can be the way
you teach or the way you treat your readers. It does not have to
be BIG, just different and unique.
Branded Affiliate Blogging

                   Differentiation



                                                      12


Saturday, May 28, 2011

Customers want different. They want something new and fresh.
So for a blog it can be the angle you take or it can be the way
you teach or the way you treat your readers. It does not have to
be BIG, just different and unique.
Branded Affiliate Blogging




                                                       13


Saturday, May 28, 2011

Customers want coordination. Basically - they want to to be told
where to go. And by this, I mean they want a vision for where
your blog is going to take them. I do this in a page called “about
you” where I lay out the exact way my blog will help them and
where it will take them.
Branded Affiliate Blogging

                         Coordination



                                                       13


Saturday, May 28, 2011

Customers want coordination. Basically - they want to to be told
where to go. And by this, I mean they want a vision for where
your blog is going to take them. I do this in a page called “about
you” where I lay out the exact way my blog will help them and
where it will take them.
Building Your B.A.B.
      • Market Research (quick and fast)
      • Point Of Differentiation
      • Platform
      • Design
      • Technical
            • SEO
            • Site Structure
            • Plugins
            • Social Sharing




                                                      14


Saturday, May 28, 2011

Your Point Of Differentiation is how your blog will stand out and
be different than the others in your niche. The technical aspects
are those things that we all know of which are good SEO
planning (the best book on this is called The Art Of SEO by Rand
Fishkin).
Growing Your B.A.B
      • Posting
      • Guest Posting
      • Keywords
      • Trend Blogging
      • Press Releases
      • But Here’s Two More Things...




                                                     15


Saturday, May 28, 2011

Trend Blogging, also known as Event Blogging is the concept of
using events that happen in your niche to draw traffic to your
blog...for example, when the iPad 2 was announced I had 10
posts waiting to publish that day which were 1000 word guides
on the features, how to use it, and comparing the various 3G
data plans.
Growing Your B.A.B
      • Shane’s 5 Pillars Of Growth
         • Customer Experience
         • No Comment Left Behind
         • Give 10 Take 1
         • Readers, Not Traffic
         • The Storefront
      • Authority Blogging




                                                       16


Saturday, May 28, 2011

Authority Blogging is important. It’s how people will trust your
brand, blog, and your entire message. It allows people to not
only trust you, but become your own marketing department -
they market for your blog by sharing it out, talking about it, and
drawing others in.

I learned this from Chris Garrett and by taking his Authority
Blogging course which was what really opened my eyes to
growing the blog.
Monetizing Your B.A.B
      • Advertising
      • Amazon
      • In-Text Ads
      • Finding Products Within Your Niche
      • Launching A Business Off The Blog
      • How I made $4,500 In One Month
      • Selling Your Blog




                                             17


Saturday, May 28, 2011
Monetizing Your B.A.B
      • Advertising
         • Main source of advertising is either Adsense or other
           premium content networks such as NetShelter or
           Federated Media
         • It is critical to place ads in the right places or it will
           drastically affect your income
         • Be careful about Ad to Content ratios




                                                             18


Saturday, May 28, 2011
Monetizing Your B.A.B
      • Amazon Associates
         • Low percent return but ability to make money from
           “other” products
         • How I sold toasters and heard defibrillators




                                                       19


Saturday, May 28, 2011
Monetizing Your B.A.B
      • In-Text Ads
         • Kontera And Chitika
            • Low percentage of return but you have leverage...




                                                        20


Saturday, May 28, 2011
Monetizing Your B.A.B
      • Finding Products Within Your Niche
            • Clickbank, Commission Junction, Linkshare




                                                      21


Saturday, May 28, 2011
Monetizing Your B.A.B
      • Launching A Business From Your Blog
           • Mobile PRWire
           • Smarter App Marketing Course




                                              22


Saturday, May 28, 2011
Monetizing Your B.A.B
      • How I Made $4,500 In One Month
         • Adsense Readjustment Tricks
         • Trend Blogging




                                                       23


Saturday, May 28, 2011

Adsense readjustment tricks are really not tricks but they are
testing various locations on where to place your ads. In my case,
I used Google Analytics’ feature called “In-Page Analytics” to see
where people were clicking the most on my pages and then I
placed those ads around those places.
Monetizing Your B.A.B
                    Adsense February




                                     24


Saturday, May 28, 2011

This is before a major event
Monetizing Your B.A.B
                         Adsense March




                                         25


Saturday, May 28, 2011

This is the income AFTER a major event
Monetizing Your B.A.B
            Analytics With Trends




                                                     26


Saturday, May 28, 2011

This shows traffic over time and you can see here how the events
I was getting traffic from increased the baseline.
Monetizing Your B.A.B
         Amazon Prior To Event




                                                    27


Saturday, May 28, 2011

This is amazon income before an event (the iPad 2
announcement)
Monetizing Your B.A.B
        Amazon After To Event




                                        28


Saturday, May 28, 2011

This is Amazon income AFTER the event
What Google Can Do To You
                    Crushed By Panda




                                                       29


Saturday, May 28, 2011

Be aware. I was hit by the Google algorithm changed called
Panda. This dropped my readership significantly and it also
caused me to learn a few things:

1. Never rely solely on one source of readers like organic search
2. Never rely solely on one source of income like Adsense
3. Look for your blog being scraped and if it is, file DMCA
requests to have them banned but also use a plugin like
PubSubHubbub to notify Google immediately that you are the
Some Google Guidelines For Quality Content
 •   Would you trust the information presented in this article?
 •   Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
 •   Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
 •   Would you be comfortable giving your credit card information to this site?
 •   Does this article have spelling, stylistic, or factual errors?
 •   Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank
     well in search engines?
 •   Does the article provide original content or information, original reporting, original research, or original analysis?
 •   Does the page provide substantial value when compared to other pages in search results?
 •   How much quality control is done on content?
 •   Does the article describe both sides of a story?
 •   Is the site a recognized authority on its topic?
 •   Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual
     pages or sites don’t get as much attention or care?
 •   Was the article edited well, or does it appear sloppy or hastily produced?
 •   For a health related query, would you trust information from this site?
 •   Would you recognize this site as an authoritative source when mentioned by name?
 •   Does this article provide a complete or comprehensive description of the topic?
 •   Does this article contain insightful analysis or interesting information that is beyond obvious?
 •   Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
 •   Does this article have an excessive amount of ads that distract from or interfere with the main content?
 •   Would you expect to see this article in a printed magazine, encyclopedia or book?
 •   Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?
 •   Are the pages produced with great care and attention to detail vs. less attention to detail?
 •   Would users complain when they see pages from this site?




                                                                                                                          30


Saturday, May 28, 2011

These are some indicative guidelines as posted in the Google
Webmaster Forums on what they are seeking out when it comes
to quality content. This is not everything they look for by far, but
it gives an idea for your own content.
THANK YOU!

          You can reach me anytime at the following places:
                   shane@rewiremediagroup.com
                         @rewirebusiness

      “If it weren’t for great people like you, I’d probably be
                             bored” - sjk




                                                       31


Saturday, May 28, 2011

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Building and growing branded affiliate blog [Blog World NYC 2011]

  • 1. How To Build, Grow, And Monetize Your Own Branded Affiliate Blog Shane Ketterman Saturday, May 28, 2011
  • 2. Agenda • What Is Branded Affiliate Blogging (B.A.B) • Building Your Brand • Growing Your Brand • Monetizing Your Brand Saturday, May 28, 2011
  • 3. Branded Affiliate Blogging Types Of Affiliate Marketing 3 Saturday, May 28, 2011
  • 4. Types Of Affiliate Marketing Affiliate Mini-Sites Niche Affiliate Sites PPC (Pay Per Click) CPA (Cost Per Action) Amazon Affiliate Marketing And much much more.... 4 Saturday, May 28, 2011
  • 5. Branded Affiliate Blogging Brand: The Identity Of A Specific Product, Service, or Business 5 Saturday, May 28, 2011
  • 6. Branded Affiliate Blogging Brand + Blogging + Affiliate Marketing = Branded Affiliate Blog 6 Saturday, May 28, 2011
  • 7. Branded Affiliate Blogging • Bankrate.com • Lowermybills.com • BBGeeks.com • TCGeeks.com 7 Saturday, May 28, 2011
  • 8. Branded Affiliate Blogging • The Secrets To Success • Visualize Your Blog As A Business • Traffic Is Dead. It’s Customers. • What Customers Really Want... 8 Saturday, May 28, 2011 I visualize a storefront on the street with my blog name on it. And I treat people that come into my “store” as customers. Thus, I don’t use the term ‘traffic’ rather I refer to people as readers and customers. And here are 5 things that your customers really want.
  • 9. Branded Affiliate Blogging 9 Saturday, May 28, 2011 Customers want an experience - they want something that actually moves them forward. Think of it like walking into a store and having someone do something completely out of the ordinary. In Blogging I would do this by doing things like giving away a free iPad app when someone took the time to retweet an article....it would surprise them and that’s the whole point - deliver something unexpected but appreciated.
  • 10. Branded Affiliate Blogging Compelling Experience 9 Saturday, May 28, 2011 Customers want an experience - they want something that actually moves them forward. Think of it like walking into a store and having someone do something completely out of the ordinary. In Blogging I would do this by doing things like giving away a free iPad app when someone took the time to retweet an article....it would surprise them and that’s the whole point - deliver something unexpected but appreciated.
  • 11. Branded Affiliate Blogging 10 Saturday, May 28, 2011 People want to feel special and heard. Give them that personal focus by answering their comments, sending them a personal email to thank them for reading, or hear your readers frustrations and write posts directed right at them.
  • 12. Branded Affiliate Blogging Personal Focus 10 Saturday, May 28, 2011 People want to feel special and heard. Give them that personal focus by answering their comments, sending them a personal email to thank them for reading, or hear your readers frustrations and write posts directed right at them.
  • 13. Branded Affiliate Blogging 11 Saturday, May 28, 2011 Customers want loyalty. If you say you will do something then do it. So in blogging, if your post headline says it will teach you how to do something then make sure you stay on track and TEACH it
  • 14. Branded Affiliate Blogging Reciprocal Loyalty 11 Saturday, May 28, 2011 Customers want loyalty. If you say you will do something then do it. So in blogging, if your post headline says it will teach you how to do something then make sure you stay on track and TEACH it
  • 15. Branded Affiliate Blogging 12 Saturday, May 28, 2011 Customers want different. They want something new and fresh. So for a blog it can be the angle you take or it can be the way you teach or the way you treat your readers. It does not have to be BIG, just different and unique.
  • 16. Branded Affiliate Blogging Differentiation 12 Saturday, May 28, 2011 Customers want different. They want something new and fresh. So for a blog it can be the angle you take or it can be the way you teach or the way you treat your readers. It does not have to be BIG, just different and unique.
  • 17. Branded Affiliate Blogging 13 Saturday, May 28, 2011 Customers want coordination. Basically - they want to to be told where to go. And by this, I mean they want a vision for where your blog is going to take them. I do this in a page called “about you” where I lay out the exact way my blog will help them and where it will take them.
  • 18. Branded Affiliate Blogging Coordination 13 Saturday, May 28, 2011 Customers want coordination. Basically - they want to to be told where to go. And by this, I mean they want a vision for where your blog is going to take them. I do this in a page called “about you” where I lay out the exact way my blog will help them and where it will take them.
  • 19. Building Your B.A.B. • Market Research (quick and fast) • Point Of Differentiation • Platform • Design • Technical • SEO • Site Structure • Plugins • Social Sharing 14 Saturday, May 28, 2011 Your Point Of Differentiation is how your blog will stand out and be different than the others in your niche. The technical aspects are those things that we all know of which are good SEO planning (the best book on this is called The Art Of SEO by Rand Fishkin).
  • 20. Growing Your B.A.B • Posting • Guest Posting • Keywords • Trend Blogging • Press Releases • But Here’s Two More Things... 15 Saturday, May 28, 2011 Trend Blogging, also known as Event Blogging is the concept of using events that happen in your niche to draw traffic to your blog...for example, when the iPad 2 was announced I had 10 posts waiting to publish that day which were 1000 word guides on the features, how to use it, and comparing the various 3G data plans.
  • 21. Growing Your B.A.B • Shane’s 5 Pillars Of Growth • Customer Experience • No Comment Left Behind • Give 10 Take 1 • Readers, Not Traffic • The Storefront • Authority Blogging 16 Saturday, May 28, 2011 Authority Blogging is important. It’s how people will trust your brand, blog, and your entire message. It allows people to not only trust you, but become your own marketing department - they market for your blog by sharing it out, talking about it, and drawing others in. I learned this from Chris Garrett and by taking his Authority Blogging course which was what really opened my eyes to growing the blog.
  • 22. Monetizing Your B.A.B • Advertising • Amazon • In-Text Ads • Finding Products Within Your Niche • Launching A Business Off The Blog • How I made $4,500 In One Month • Selling Your Blog 17 Saturday, May 28, 2011
  • 23. Monetizing Your B.A.B • Advertising • Main source of advertising is either Adsense or other premium content networks such as NetShelter or Federated Media • It is critical to place ads in the right places or it will drastically affect your income • Be careful about Ad to Content ratios 18 Saturday, May 28, 2011
  • 24. Monetizing Your B.A.B • Amazon Associates • Low percent return but ability to make money from “other” products • How I sold toasters and heard defibrillators 19 Saturday, May 28, 2011
  • 25. Monetizing Your B.A.B • In-Text Ads • Kontera And Chitika • Low percentage of return but you have leverage... 20 Saturday, May 28, 2011
  • 26. Monetizing Your B.A.B • Finding Products Within Your Niche • Clickbank, Commission Junction, Linkshare 21 Saturday, May 28, 2011
  • 27. Monetizing Your B.A.B • Launching A Business From Your Blog • Mobile PRWire • Smarter App Marketing Course 22 Saturday, May 28, 2011
  • 28. Monetizing Your B.A.B • How I Made $4,500 In One Month • Adsense Readjustment Tricks • Trend Blogging 23 Saturday, May 28, 2011 Adsense readjustment tricks are really not tricks but they are testing various locations on where to place your ads. In my case, I used Google Analytics’ feature called “In-Page Analytics” to see where people were clicking the most on my pages and then I placed those ads around those places.
  • 29. Monetizing Your B.A.B Adsense February 24 Saturday, May 28, 2011 This is before a major event
  • 30. Monetizing Your B.A.B Adsense March 25 Saturday, May 28, 2011 This is the income AFTER a major event
  • 31. Monetizing Your B.A.B Analytics With Trends 26 Saturday, May 28, 2011 This shows traffic over time and you can see here how the events I was getting traffic from increased the baseline.
  • 32. Monetizing Your B.A.B Amazon Prior To Event 27 Saturday, May 28, 2011 This is amazon income before an event (the iPad 2 announcement)
  • 33. Monetizing Your B.A.B Amazon After To Event 28 Saturday, May 28, 2011 This is Amazon income AFTER the event
  • 34. What Google Can Do To You Crushed By Panda 29 Saturday, May 28, 2011 Be aware. I was hit by the Google algorithm changed called Panda. This dropped my readership significantly and it also caused me to learn a few things: 1. Never rely solely on one source of readers like organic search 2. Never rely solely on one source of income like Adsense 3. Look for your blog being scraped and if it is, file DMCA requests to have them banned but also use a plugin like PubSubHubbub to notify Google immediately that you are the
  • 35. Some Google Guidelines For Quality Content • Would you trust the information presented in this article? • Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature? • Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations? • Would you be comfortable giving your credit card information to this site? • Does this article have spelling, stylistic, or factual errors? • Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines? • Does the article provide original content or information, original reporting, original research, or original analysis? • Does the page provide substantial value when compared to other pages in search results? • How much quality control is done on content? • Does the article describe both sides of a story? • Is the site a recognized authority on its topic? • Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care? • Was the article edited well, or does it appear sloppy or hastily produced? • For a health related query, would you trust information from this site? • Would you recognize this site as an authoritative source when mentioned by name? • Does this article provide a complete or comprehensive description of the topic? • Does this article contain insightful analysis or interesting information that is beyond obvious? • Is this the sort of page you’d want to bookmark, share with a friend, or recommend? • Does this article have an excessive amount of ads that distract from or interfere with the main content? • Would you expect to see this article in a printed magazine, encyclopedia or book? • Are the articles short, unsubstantial, or otherwise lacking in helpful specifics? • Are the pages produced with great care and attention to detail vs. less attention to detail? • Would users complain when they see pages from this site? 30 Saturday, May 28, 2011 These are some indicative guidelines as posted in the Google Webmaster Forums on what they are seeking out when it comes to quality content. This is not everything they look for by far, but it gives an idea for your own content.
  • 36. THANK YOU! You can reach me anytime at the following places: shane@rewiremediagroup.com @rewirebusiness “If it weren’t for great people like you, I’d probably be bored” - sjk 31 Saturday, May 28, 2011