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Guerrilla Social Media
     Marketing
        Shane Gibson




                 #WBC11

   Socialized.me/WBC11
Guerrilla Marketing


“Achieving conventional goals
   through unconventional
           means.”


      Socialized.me/WBC11
What is this?




Socialized.me/WBC11
To this guy? A weapon.




 Socialized.me/WBC11
Today…
• Top 10 attributes of guerilla media
  marketer
• The power of nano-casting and nano-
  marketing
• Executing an integrated social media
  marketing campaign
• 5 Steps to Maximize ROI


         Socialized.me/WBC11
Traditional Marketing

• Money
• Extensive Labour
• Historically Orientated
• Algorithmic
• Complicated
• ME focused
       Socialized.me/WBC11
Guerrillas Depend on..

• Psychology
  – Engagement
  – Emotional Impact
  – Excitement
  – Passion
  – Humor
  – Desire

        Socialized.me/WBC11
Guerrilla Marketing

 • Innovation
• Imagination
 • Knowledge
• Community

      Socialized.me/WBC11
Word of Mouth and
     Mouse are not free.




Time is not money. Time is life.




     Socialized.me/WBC11
Guerrilla Marketing



Is about LEVERAGE



  Socialized.me/WBC11
Insurance Guerrillas




 Socialized.me/WBC11
Free & Honest Tea




Socialized.me/WBC11
Results




Socialized.me/WBC11
Press




Socialized.me/WBC11
Earned Media




Socialized.me/WBC11
Increase in Sales




Socialized.me/WBC11
Wall Street VS. LA




Socialized.me/WBC11
Free as a Weapon




Socialized.me/WBC11
Socialized.me/WBC11
Free Wifi as Weapon




 Socialized.me/WBC11
Socialized.me/WBC11
10 Guerrilla
            Traits
1.Immune to hype
2.Curiosity
3.The ability to sprint
4.The ability to run marathons.
5.Transparent


       Socialized.me/WBC11
10 Guerrilla Traits
6. Community focused
7. Profit driven
8. Tech hungry
9. Self-developer
10. Leadership mentality


       Socialized.me/WBC11
Social media
marketing is
   about
 LISTENING


      Socialized.me/WBC11
Real-Time Feedback




   Socialized.me/WBC11
Socialized.me/WBC11
Score Keeping?




Socialized.me/WBC11
Stakeholder
   Spotting




Socialized.me/WBC11
Twitter Search (Local)




  Socialized.me/WBC11
Socialized.me/WBC11
Linkedin.com/Signal




  Socialized.me/WBC11
Can we just not do it?




Socialized.me/WBC11
Socialized.me/WBC11
Socialized.me/WBC11
Socialized.me/WBC11
Socialized.me/WBC11
Socialized.me/WBC11
Socialized.me/WBC11
Socialized.me/WBC11
Socialized.me/WBC11
Get in the game




Socialized.me/WBC11
Socialized.me/WBC11
Socialized.me/WBC11
"Social media is
             1000 people
              wide and 2
            inches deep"




Socialized.me/WBC11
Broadcast




Socialized.me/WBC11
Narrow Cast




Socialized.me/WBC11
Niche-Cast




Socialized.me/WBC11
NANO-Cast




Socialized.me/WBC11
Scott Heiferman




Socialized.me/WBC11
@cforbesoklahoma




Socialized.me/WBC11
@cforbesoklahoma




Socialized.me/WBC11
Nano-Cast
• Facebook Groups
• Linkedin Groups and Sub-groups
• Offline events and seminars (Meetups
  and Tweetups)
• Webinars and Podcasts
• #tags and Twitter lists
• One-to-one dialogue
• Fusion partnerships

        Socialized.me/WBC11
Maximize ROI
1.   Commit to a Long-term plan
2.   Coordinate Multiple Media
3.   Listen and talk don’t market
4.   Have a strong social hub
5.   Get Sociable!


       Socialized.me/WBC11
Resources

http://socialized.me/wbc11

        • @ShaneGibson
        • http://ClosingBigger.net
          http://socialized.me



    Socialized.me/WBC11

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