11. “After accruing the initial 120 participants and
an additional 144 engaged influencers, the
word of mouth power kicked in, as those
individuals, proud to have “earned” such
special treatment, generated more than 4,600
tweets about the new route. This, in turn, led to
more than 7.4 million impressions and
coverage in top blogs and news outlets like the
L.A. Times and CNN Money. And all it took
was making those original 120 participants feel
special.”
Porter Gale – VP Marketing, Virgin
Socialized.me @shanegibson
15. Rules of Engagement
#1 Stop pitching and start connecting
#2 Doers win in the game of social media
#3 It’s not about you
#4 Be fearless in your contribution to community
#5 Don’t be a social spammer, engage
#6 Be authentic
#7 Be consistent
Socialized.me @shanegibson
16. Social
media
marketing
is about
LISTENIN
G
Socialized.me @shanegibson
27. Summary
1. Marketing is now a conversation
2. Know the rules of engagement
3. Listen and get proactive in your
community
4. Remember… get Sociable and use
the internet to get off the internet
Socialized.me @shanegibson
