2. Business Intelligence
• The top sources for real-time intelligence
on the web
• Free or nearly free social media and web
monitoring tools you can use
• How to use the information and
intelligence you gather.
3.
4. Tweets tell the future
• Computer scientists studied 3 million
tweets
• 25 movies (including Avatar)
• Tweet frequency could be used to
accurately predict the box office takings
• Content of the messages predict ongoing
success.
• "Our predictions were incredibly close,"
Bernardo Huberman, head of the social
computing lab at HP
18. How to win
• Realize that marketing and branding is a
conversation
• Monitor and respond in real-time
• Turn fans into advocates by engaging them
• Stay in the game