4. Pillar 1: Knowledge
& Literacy
• The state of the social media and
social networking landscape
• The big 8 networks and key emerging
networks and technology
• The mobile consumer and decision
maker
5. Is being a social
leader or organization
a nice to have, or
vital to success?
6. “Saying you don’t
believe in social media is
like saying you don’t
believe in the internet.” -
@garyvee
7.
8. “There are no more marketing
gurus – just customers
with megaphones”
38. Pillar 2 & 3 Integrated
Strategy
& Management
• Key Social Principles
• Best Practices on platforms
• Social Media Management Tools
• Social Selling
• Responding to Crisis
• Social Media Plans and Templates
39. “If you think you are a
leader and no one is
following you...
You’re actually just
going for a walk“
(Arabic Proverb)
44. Rules of Engagement
#1 Stop pitching and start connecting
#2 Doers win in the game of social media
#3 It’s not about you
#4 Be fearless in your contribution to community
#5 Don’t be a social spammer, engage
#6 Be authentic
#7 Be consistent
#8 Leverage through influencers and community
45. Social Careers
"job postings for social media roles have grown a
whopping 1300% in the last three years. And they
saw a sharp increase – from 883% to 1357% – in
Q2 2013 alone.
Another interesting learning: 42% of social media
positions are senior level. Brands see that
success in social often takes a seasoned
marketer’s expertise." - Offerpop.com
48. More Filters and
Stops
• Less automation in Twitter
• Tougher rules on LinkedIn and
Facebook
• Following limits on Instagram
• Google updates their
Algorithm and upsets the
world
54. 1. Morning Quote
2. Post Content
3. Post Some Tips
4. Retweet
5. Thank and Follow
6. Help Someone
7. Get Social
8. Connect with
Influencers
Twitte
r
Formul
a
55. Facebook
• New challenges
• Increasing reach
• Increasing engagement
• Customizing
• Sponsored Posts versus Ads
67. Example: A Simple and Trackable
Contest Code/Deal of the Week
• simple to execute
• brings people through the door
• can schedule weekly or use as a
means of moving food inventory
• track using Micros or Squirrel
• supplement with promoted posts
• post across all social platforms, or
use to drive traffic to particular
outpost
71. Adding Connections
1. People you really know
2. People you sort-of know
3. People you don’t know
4. Only group one can be “blanket” added
5. For 2&3 customize and personalize
72. Summary
• LinkedIn works if you work it
• But your best foot forward
• It’s about business – have a business
page
• Connect daily with people
74. Blogging
• Blogging’s role in social media
communications
• What to blog about
• How to build traffic and subscribers
75. What to blog about?
• Frequently Asked Questions (List 20)
• New developments (cool factor, fun,
innovative, community focused, news)
• Events on-site or in the community
• Your take on local news
• Your take on mining news and events
76. What to blog about?
• Video (Yours and Others)
• Twitter stream on a topic
• Guest bloggers (experts, influencers, key
staff)
• Interviews via email, video, skype etc.
• Top 10 and list posts
• Transcribe Audio/Video
77. Building reader base
• Post content links (and partial posts) on
social networks
• Have an email subscription option
• Notify customers and existing newsletter
subscribers – use newsletter as a digest
• Reciprocal guest blogging
• Link from all other networks
• Put it in print
81. Business Intelligence
• Search.Twitter.com
• Google Alerts, Mention.net, talkwalker.com
• Facebook Search
• Linkedin Search
• Customer/Community blogs and social networks
• Competitor/Industry news, blogs, and social
networks
• Google Analytics
109. Mediadecoder.com:
“Like many large companies we do not
accept unsolicited ideas. Experience
showed that most ideas had already been
considered by our engineers and that
there can be unintended consequences to
simply accepting these ideas.The time,
cost and risk involved in processing them,
therefore, were not justified by the
benefits gained.” - Boeing
110. How to Win
1. Align with Program and Community Goals
2. Identify Your Your Nano-tribes
3. Pick the Right Platforms
4. Map out Social Media Policy & Educate
5. Map out Your Plan
6. Implement Listening and Engagement
Strategy
7. Create focused content/conversations
8. Scale through community and influencer
relationship building
111. Pillar 4 Social DNA
Becoming a Social Business
• Social Media Policy
• Social Staff
• Breaking Down Silos
• Getting Social With Each Other
• Social Media Education & Sharing
• Failing Forward
120. Social Media
Education
• List necessary competencies per
position (Tools, strategy, technology)
• Form best practices groups and set-up
education days
• Customized training
• Public courses
• Online resources