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Progressive Sealing Social Media for Sales

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Shane Gibson
Shane Gibson

The document discusses how social media is transforming sales and marketing. It notes that customers now own brands through social media comments and shares. Key metrics mentioned include 900 million Facebook users, 150 million tweets per day, and 3 billion YouTube views per day. The presentation emphasizes listening to customers, engaging authentically, and building communities over hard selling. It provides tips for creating a social media launch plan and lists resources for social media training.

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How Social Media is Turning Sales and Marketing Upside-down With Shane Gibson @shanegibson
“I think that’s going to break.” @ShaneGibson Socialized.me
“The Customer Owns Your Brand” @ShaneGibson Socialized.me
@ShaneGibson Socialized.me
@ShaneGibson Socialized.me
900 million @ShaneGibson Socialized.me
150 Million @ShaneGibson Socialized.me
300 million updates/day @ShaneGibson Socialized.me
@ShaneGibson Socialized.me
3Billion Views/Day @ShaneGibson Socialized.me
Return on Investment @ShaneGibson Socialized.me
Return on Investment @ShaneGibson Socialized.me
“It’s not about B2B or B2C it is really about person to person.” @ShaneGibson Socialized.me
“If you think you are a leader and no one is following you... You’re actually just going for a walk” @ShaneGibson Socialized.me
@ShaneGibson Socialized.me
The Reverse Drip @ShaneGibson Socialized.me
Rules of Engagement #1 Stop pitching and start connecting #2 Doers win in the game of social media #3 It’s not about you #4 Be fearless in your contribution to community #5 Don’t be a social spammer, engage #6 Be authentic #7 Be consistent @ShaneGibson Socialized.me
Who blogs anyway? @ShaneGibson Socialized.me
@ShaneGibson Socialized.me
@ShaneGibson Socialized.me
@ShaneGibson Socialized.me
@ShaneGibson Socialized.me
@ShaneGibson Socialized.me
Islands @ShaneGibson Socialized.me
Ecosystem @ShaneGibson Socialized.me
Social media marketing is about LISTENING @ShaneGibson Socialized.me
Business Intelligence • Search.Twitter.com • Google Alerts Google.com/alerts • Linkedin.com/signal • Blogsearch.Google.com • Viralheat.com • Tweetreach.com @ShaneGibson Socialized.me
@ShaneGibson Socialized.me
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Getting Sociable! @ShaneGibson Socialized.me
Launch Plan 1. Identify Your Goal 2. Identify Your Target Audience and your Nanotribes 3. Pick the Right Platforms 4. Map out Social Etiquette and Policy (Rules and Tools Training) 5. Implement Listening and Engagement Strategy 6. Know Core Pains, Dreams and Goals 7. Uniquely Communicate Solutions Mixing Marketing and Community @ShaneGibson Socialized.me
Resources Slides and links: http://socialized.me/sociableps Social Media Podcast: http://closingbigger.net Socialized: http://socialized.me Twitter: @Socializedteam @ShaneGibson Socialized.me

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Progressive Sealing Social Media for Sales

Hinweis der Redaktion

  1. Start is Shane. Mentions social media experts. Steve: We ’re amateurs all learning
  2. Shane talks about Krisitan
  3. Shane: Hummer Ubertor: Competitor Spam story
  4. Shane share ’s his favorite quote
  5. Steve covers Disengaged. Introduces thought leaders.
  6. Steve Introduces the Reverse Drip
  7. Shane is odd.