It's not who you know but who knows you in today’s hyper-connected marketplace. The consumer and the crowd now own your brand, and in order to profit from this new dynamic, you need a solid strategy and set of principles to engage the marketplace. Understanding the role social media and social networking play in this new dynamic is paramount to your future success as sales professionals, marketers, and corporations. In this fast-paced keynote presentation Shane Gibson co-author of Sociable! will share with you: * The new rules of engagement in sales and marketing * Prospecting 2.0: How to use Social Media to connect, attract and grow profitable clients opportunities. * 5 Reasons not to let sales people post content and 10 reasons why you should. * The top social media and networking tools for sales organizations

2. Going Social with CRM: How Social Media is Turning Sales Upside Down With Shane Gibson Co-author Sociable! Chief Social Officer – Socialized! Ltd

3. Please Feel Free to Tweet #SCRM #CDCGalaxy @ShaneGibson

4. “I think that’s going to break.”

5. “The Customer Owns Your Brand”

6. 600 Million

7. 100 Million

8. 100 Million updates/day

9. 1Billion views/day

10. Social media marketing is about LISTENING

11. LISTENING http://Search.twitter.com http://Google.com/alerts http://Blogsearch.google.com http://facebook.com/search http://www.linkedin.com/signal/

13. #1 Stop pitching and start connecting #2 Doers win in the game of social media #3 It’s not about you #4 Be fearless in your contribution to community #5 Don’t be a social spammer, engage #6 Be authentic #7 Be consistent #SCRM Rules of Engagement

14. Being

16. #SCRM = Smart Engagement Conversation Channels SCRM Monitoring Social email Values Preferences Data Relationship History Business Intel Personal Intel 360 view SCRM

17. How to win Realize that marketing/sales is a conversation Monitor and respond in real-time Get social with a tool like Pivotal SCRM Socialize your entire business and get ready for Web 3.0 and Customer 3.0

18. ClosingBigger.net Socialized.me/cdcgalaxy Twitter.com/shanegibson Shane@socialized.me