This document provides guidance on assessing an organization's readiness for social media and developing an effective social media strategy. It outlines 7 key areas to evaluate: social hub, social outposts, social media policy, social media plan, training, integration, and metrics. For each area, it offers tips on how to strengthen presence and engagement. The overall recommendations are to start with listening, develop an inclusive policy and plan, equip staff, and integrate social media across the organization to maximize opportunities and mitigate risks.