Slides from the Driving Demand with Facebook and Twitter social media training session.

1. With @ShaneGibson
St Regis Hotel
User: stregisguest
Pass: vancouver2010

2. • How to set-up a Facebook Business page that engages your
audience
• Privacy and professionalism
• Facebook Contests and Campaigns
• Business to Business marketing on Facebook
• How to grow your fan-base and get them engaged
• Facebook, Twitter, and your blog
• Facebook events and photos for marketing and sales
• Social media tracking and analytics for Facebook
• Ad buying and converting Facebook Ad traffic to business

3. • How to set-up a (good) Twitter profile
• How to get relevant followers
• Tweeting (content posting) that will keep people
engaged
• How to use Twitter to prospect and build alliances
• Top 10 Twitter best practices
• 10 behaviors to absolutely avoid on Twitter
• Analytics for Twitter
• Turn followers into advocates

4. • What does that mean to you?

6. 1. Reputation
2. Risk Reduction
3. Client Retention
4. Efficiency
5. Business Intelligence
6. Differentiation
7. Brand Association
8. PR & Exposure
9. Immediate Revenue
10.Long-Term Revenue

7. 11.Supplier Capacity
Building
12.Perception Shifting
13.More & Better Recruits
14.Innovation
15.Client Education
16.Staff Capacity
Building
17.Network Growth
18.Opportunity Creation
19.Job Satisfaction
20.Trust Building

13. 1. @Spam
2. Ask for Follow
3. Follow, unfollow, foll
ow unfollow
4. Over automate
5. Pretend You’re a
rockstar
6. Be an egg
7. Ignore messages
8. Forget your manners
9. Pick fights
10.Too much of a good
thing
11.Auto-dm

14. 1. Full profile optimized
for multiple screens
2. Post daily (many
times)
3. Say thank-you
4. Follow-back
5. Build a tribe
6. Give to receive
7. Measure with
Hootsuite
8. Get mobile
9. Have a content
formula
10.Become an expert
curator

15. 1. Morning Quote
2. Post Content
3. Post Some Tips
4. Retweet
5. Thank and Follow
6. Help Someone
7. Get Social
8. Connect with Influencers
Twitter
Formula

16. • Sharing Tools
• Industry Blogs
• Google Alerts
• Geographic and Vertical Specific News
• Experts list
• Zite
• Linkedin.com search

20. • Google Analytics
• Tweetreach
• Hootsuite + Google
• Edgerank Checker
• Nimble