BlueStar Social Media Seminar 2

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Saying you don’t
believe in social
media is like saying
you don’t believe in
the internet

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7.3M
6.9M
Daily Active Mobile Users

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Social referral value in e-commerce (Fast Company)
$68.78
$80.22
$179.36

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Who blogs anyway?

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Owned?
Earned?
Paid?
Build Your
Own ATM

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“If you think you are a
leader and no one is
following you…
You’re actually just going
for a walk”

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“Like many large companies we do not
accept unsolicited ideas. Experience
showed that most ideas had already been
considered by our engineers and that
there can be unintended consequences
to simply accepting these ideas. The
time, cost and risk involved in processing
them, therefore, were not justified by the
benefits gained.” - Boeing

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George Moen – CEO, Blenz Coffee

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• Search.Twitter.com
• Google Alerts
• Linkedin.com/Signal
• Customer/Community blogs and social
networks
• Competitor/Industry news, blogs, and
social networks

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1. Align with Business Goals
2. Identify Your Your Nano-markets
3. Pick the Right Platforms
4. Map out Social Media Policy & Educate
5. Map out Your Plan
6. Implement Listening and Engagement
Strategy
7. Create focused content/conversations
8. Scale through community and relationships

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How Can We Help?
pembertonfishfinder.blogspot.com

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Socialized.me/BlueStar
SocializedAcademy.co
m
@ShaneGibson
@AnthonyCaridi