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Speaker	
  /	
  Author	
                                                 Seminar	
  At	
  a	
  Glance	
  for:	
  The	
  360	
  Degrees	
  of	
  ROI™	
  
 Shane	
  Gibson	
  

                                                            TransacBonal	
                                          High	
  Value	
  “Aligning”	
  	
                                        28	
  Types	
  of	
  Social	
  and	
  Community	
  ROI	
  
                                                            	
  	
                                                  	
  
                                                                                                                                                                                   1.  ReputaBon	
                                 15.         InnovaBon	
  
                                                            1.  Selling	
  What	
  We	
  Have	
                     1.  CreaBng	
  What	
  They	
  Need	
  and	
  Want	
  
                                                                                                                                                                                   2.  Risk	
  ReducBon	
                          16.         Client	
  EducaBon	
  
                                                            2.  Handling	
  ObjecBons	
                             2.  Exploring	
  Client	
  Needs	
  and	
  Concerns	
  
                                                                                                                                                                                   3.  Client	
  RetenBon	
                        17.         Sales	
  Staff	
  Capacity	
  Building	
  
                                                            3.  Asking	
  quesBons	
  that	
  create	
              3.  Asking	
  quesBons	
  to	
  idenBfy	
  the	
  ideal	
                                                      18.         Management	
  Capacity	
  Building	
  
                                                                                                                                                                                   4.  Efficiency	
  
                                                                     the	
  absence	
  of	
  your	
  soluBon	
           soluBon	
                                                                                                 19.         Support	
  Staff	
  Capacity	
  Building	
  
                                                                                                                                                                                   5.  Business	
  Intelligence	
  
                                                            4.  WriBng	
  a	
  proposal	
                           4.  Customizing	
  a	
  strategic	
  client	
  soluBon	
                                                       20.         Network	
  Growth	
  
     Brand	
  and	
                                         5.  Well	
  prepared	
  and	
  researched	
                  plan	
  
                                                                                                                                                                                   6.  DifferenBaBon	
  
                                                                                                                                                                                                                                   21.         PoliBcal	
  Influence	
  
                                                                                                                                                                                   7.  Brand	
  AssociaBon	
  
     Engagement	
                                                    pitch	
  and	
  customer	
  value	
            5.  Well	
  thought	
  out	
  and	
  genuine	
  client	
  
                                                                                                                                                                                   8.  PR	
  &	
  Exposure	
  
                                                                                                                                                                                                                                   22.         Opportunity	
  CreaBon	
  
                                                                     proposiBon	
                                        needs	
  analysis	
                                                                                       23.         Job	
  SaBsfacBon	
  
     Business	
  is	
  about:	
  “CreaBng	
  an	
                                                                                                                                  9.  Immediate	
  Revenue	
  
                                                            6.  Order	
  taking	
  and	
  Closing	
                 6.  Advising	
  and	
  concluding	
                                                                            24.         Family	
  SaBsfacBon	
  
     environment	
  where	
  an	
  act	
  of	
                                                                                                                                     10. Long-­‐Term	
  Revenue	
                    25.         Trust	
  Building	
  
     faith	
  can	
  take	
  place.”	
                      7.  Buying	
                                            7.  Buy-­‐in	
  
                                                                                                                                                                                   11. Supplier	
  Capacity	
  Building	
          26.         Economic	
  Development	
  
     	
                                                     8.  Economic	
  TargeBng	
                              8.  SituaBonal	
  TargeBng	
  
                                                                                                                                                                                   12. PercepBon	
  Shining	
                      27.         Community	
  Capacity	
  Building	
  
     Credibility	
  is:	
                                   9.  Using	
  the	
  relaBonship	
  to	
  get	
          9.  Realizing	
  that	
  the	
  relaBonship	
  is	
  the	
  
                                                                                                                                                                                   13. Environmental	
  Impact	
                   28.         Happiness	
  
     •Being	
  seen	
  as	
  a	
  peer	
  and	
                      the	
  deal	
                                       deal	
                                                                                                    	
  
                                                                                                                                                                                   14. More	
  and	
  Be^er	
  Recruits	
  
     business	
  person	
  not	
  a	
                       10. Seen	
  as	
  a	
  specific	
  duraBon	
             10. Seen	
  as	
  the	
  beginning	
  of	
  a	
  journey	
  
                                                                                                                                                                                   	
  
     transacBon	
  focused	
  business	
                    11. Push	
  MarkeBng	
                                  11. A^racBon	
  through	
  Engagement	
  
                                                            12. Measuring	
  in	
  Dollars	
                        12. Measuring	
  in	
  MulBple	
  ROI	
  	
  
     person.	
  
                                                            	
                                                                                                                                                   ContribuBon	
  Strategy	
  
     •Keeping	
  Commitments	
  
     •Congruency	
  with	
  our	
  Brand	
                    Core	
  Marketer	
  Traits:	
                         	
            ContribuBon	
  Types:	
  
                                                                                                                                                                                     •What	
  do	
  I	
  value?	
  
                                                                                                                                                                                     •What	
  is	
  important	
  to	
  me	
  and	
  those	
  I	
  value?	
  
     •Adding	
  Value	
  in	
  mulBple	
                    • A	
  master	
  of	
  basic	
  selling	
  skills	
            •Money	
                                                  •What	
  are	
  may	
  talents?	
  
     contexts	
                                             •A	
  master	
  rapport	
  builder	
                           •Time	
                                                   •Who	
  are	
  my	
  key	
  markets/networks?	
  
     	
                                                     •A	
  listener	
                                               •Ideas	
                                                  •Where	
  can	
  I	
  be	
  within	
  my	
  values,	
  contribute	
  with	
  my	
  talents	
  and	
  
     A	
  Brand	
  is	
  a	
  promise	
  and	
  “The	
      •Highly	
  Developed	
  Mindsight	
                            •Leveraged	
  Ideas	
                                     resources	
  and	
  connect	
  with	
  my	
  market,	
  clients	
  or	
  networks?	
  
     Customer	
  Owns	
  Your	
  Brand”	
                   •RelaBonship	
  builder	
                                      •ConnecBons	
                                             •How	
  many	
  ways	
  can	
  I	
  measure	
  ROI?	
  
     	
                                                     •Customer	
  Focused	
                                         •Things	
                                                 •What’s	
  my	
  Bmeline?	
  
     Being	
  on	
  purpose	
  is	
                         •Strong	
  Leadership	
  Skills	
                              •Bridges	
  
     scienBfically	
  proven	
  to	
  help	
  us	
           •Community	
  Builder	
  and	
  Steward	
                      ReputaBon	
                                               	
  
     combat	
  stress	
  and	
  create	
  high	
            •Long	
  Term	
  Value	
  Focused	
                            •ExperBse	
                                                       Web	
  2.0	
  Explained	
  (Jessica	
  Hagy)	
  
     levels	
  of	
  energy.	
  (Dr.	
  David	
             •Aligned	
  Values	
  -­‐	
  Goals	
  -­‐	
                    •Wisdom,	
  Mentorship	
  
     Creswell)	
                                            Behaviours	
                                                   •CreaBng	
  Opportunity	
  
     	
                                                     •An	
  Innovator	
                                             •Forgiveness,	
  ReconciliaBon	
  
     Maintaining	
  Vision:	
                               •A	
  Change	
  Sponsor	
  and	
  Agent	
                      •Access	
  
     •Keep	
  it	
  simple,	
  Keep	
  it	
  visible,	
     •A	
  Conflict	
  Resolver	
  
     Constantly	
  communicate	
  it,	
                     •A	
  Bridge	
  Builder	
                                      	
        RelaBonship	
  
     speak	
  it	
  into	
  existence,	
  Share	
           •Highly	
  Referable	
  and	
  Accountable	
  
     ownership	
  and	
  recognize	
                        •Results	
  Focused	
                                                    Development	
  
     contribuBon,	
  Connect	
  and	
                       •PaBence	
  is	
  a	
  Key	
  Virtue	
                         1.        A^racBon	
  –	
  (Watching)	
  
     engage	
  individuals	
  with	
  it,	
                 •Truth	
  teller	
                                             2.        ExploraBon	
  –	
  (TesBng)	
  
     Keep	
  score,	
  Think	
  Big	
  and	
                •Investor	
  in	
  people,	
  community,	
                     3.        Development	
  –	
  (Bonding)	
  
     Break	
  it	
  down.	
                                 ideas	
  and	
  ideals	
                                       4.        Commitment	
  –	
  (TrusBng)	
  
     	
                                                     	
                                                             5.        Unity	
  –	
  (EntrusBng)	
  
     	
  
     	
                                                                       The	
  360	
  Degrees	
  of	
  ROI™	
  Shane	
  Gibson	
  Socialized.me	
  	
  Twi^er:	
  @shanegibson	
  
     	
  

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360 Degrees of ROI in Community Engagement

  • 1. Speaker  /  Author   Seminar  At  a  Glance  for:  The  360  Degrees  of  ROI™   Shane  Gibson   TransacBonal   High  Value  “Aligning”     28  Types  of  Social  and  Community  ROI         1.  ReputaBon   15.  InnovaBon   1.  Selling  What  We  Have   1.  CreaBng  What  They  Need  and  Want   2.  Risk  ReducBon   16.  Client  EducaBon   2.  Handling  ObjecBons   2.  Exploring  Client  Needs  and  Concerns   3.  Client  RetenBon   17.  Sales  Staff  Capacity  Building   3.  Asking  quesBons  that  create   3.  Asking  quesBons  to  idenBfy  the  ideal   18.  Management  Capacity  Building   4.  Efficiency   the  absence  of  your  soluBon   soluBon   19.  Support  Staff  Capacity  Building   5.  Business  Intelligence   4.  WriBng  a  proposal   4.  Customizing  a  strategic  client  soluBon   20.  Network  Growth   Brand  and   5.  Well  prepared  and  researched   plan   6.  DifferenBaBon   21.  PoliBcal  Influence   7.  Brand  AssociaBon   Engagement   pitch  and  customer  value   5.  Well  thought  out  and  genuine  client   8.  PR  &  Exposure   22.  Opportunity  CreaBon   proposiBon   needs  analysis   23.  Job  SaBsfacBon   Business  is  about:  “CreaBng  an   9.  Immediate  Revenue   6.  Order  taking  and  Closing   6.  Advising  and  concluding   24.  Family  SaBsfacBon   environment  where  an  act  of   10. Long-­‐Term  Revenue   25.  Trust  Building   faith  can  take  place.”   7.  Buying   7.  Buy-­‐in   11. Supplier  Capacity  Building   26.  Economic  Development     8.  Economic  TargeBng   8.  SituaBonal  TargeBng   12. PercepBon  Shining   27.  Community  Capacity  Building   Credibility  is:   9.  Using  the  relaBonship  to  get   9.  Realizing  that  the  relaBonship  is  the   13. Environmental  Impact   28.  Happiness   •Being  seen  as  a  peer  and   the  deal   deal     14. More  and  Be^er  Recruits   business  person  not  a   10. Seen  as  a  specific  duraBon   10. Seen  as  the  beginning  of  a  journey     transacBon  focused  business   11. Push  MarkeBng   11. A^racBon  through  Engagement   12. Measuring  in  Dollars   12. Measuring  in  MulBple  ROI     person.     ContribuBon  Strategy   •Keeping  Commitments   •Congruency  with  our  Brand   Core  Marketer  Traits:     ContribuBon  Types:   •What  do  I  value?   •What  is  important  to  me  and  those  I  value?   •Adding  Value  in  mulBple   • A  master  of  basic  selling  skills   •Money   •What  are  may  talents?   contexts   •A  master  rapport  builder   •Time   •Who  are  my  key  markets/networks?     •A  listener   •Ideas   •Where  can  I  be  within  my  values,  contribute  with  my  talents  and   A  Brand  is  a  promise  and  “The   •Highly  Developed  Mindsight   •Leveraged  Ideas   resources  and  connect  with  my  market,  clients  or  networks?   Customer  Owns  Your  Brand”   •RelaBonship  builder   •ConnecBons   •How  many  ways  can  I  measure  ROI?     •Customer  Focused   •Things   •What’s  my  Bmeline?   Being  on  purpose  is   •Strong  Leadership  Skills   •Bridges   scienBfically  proven  to  help  us   •Community  Builder  and  Steward   ReputaBon     combat  stress  and  create  high   •Long  Term  Value  Focused   •ExperBse   Web  2.0  Explained  (Jessica  Hagy)   levels  of  energy.  (Dr.  David   •Aligned  Values  -­‐  Goals  -­‐   •Wisdom,  Mentorship   Creswell)   Behaviours   •CreaBng  Opportunity     •An  Innovator   •Forgiveness,  ReconciliaBon   Maintaining  Vision:   •A  Change  Sponsor  and  Agent   •Access   •Keep  it  simple,  Keep  it  visible,   •A  Conflict  Resolver   Constantly  communicate  it,   •A  Bridge  Builder     RelaBonship   speak  it  into  existence,  Share   •Highly  Referable  and  Accountable   ownership  and  recognize   •Results  Focused   Development   contribuBon,  Connect  and   •PaBence  is  a  Key  Virtue   1.  A^racBon  –  (Watching)   engage  individuals  with  it,   •Truth  teller   2.  ExploraBon  –  (TesBng)   Keep  score,  Think  Big  and   •Investor  in  people,  community,   3.  Development  –  (Bonding)   Break  it  down.   ideas  and  ideals   4.  Commitment  –  (TrusBng)       5.  Unity  –  (EntrusBng)       The  360  Degrees  of  ROI™  Shane  Gibson  Socialized.me    Twi^er:  @shanegibson