Enterprise Social Media Boot Camp Vancouver June 19 2013
360 Degrees of ROI in Community Engagement
1. Speaker
/
Author
Seminar
At
a
Glance
for:
The
360
Degrees
of
ROI™
Shane
Gibson
TransacBonal
High
Value
“Aligning”
28
Types
of
Social
and
Community
ROI
1. ReputaBon
15. InnovaBon
1. Selling
What
We
Have
1. CreaBng
What
They
Need
and
Want
2. Risk
ReducBon
16. Client
EducaBon
2. Handling
ObjecBons
2. Exploring
Client
Needs
and
Concerns
3. Client
RetenBon
17. Sales
Staff
Capacity
Building
3. Asking
quesBons
that
create
3. Asking
quesBons
to
idenBfy
the
ideal
18. Management
Capacity
Building
4. Efficiency
the
absence
of
your
soluBon
soluBon
19. Support
Staff
Capacity
Building
5. Business
Intelligence
4. WriBng
a
proposal
4. Customizing
a
strategic
client
soluBon
20. Network
Growth
Brand
and
5. Well
prepared
and
researched
plan
6. DifferenBaBon
21. PoliBcal
Influence
7. Brand
AssociaBon
Engagement
pitch
and
customer
value
5. Well
thought
out
and
genuine
client
8. PR
&
Exposure
22. Opportunity
CreaBon
proposiBon
needs
analysis
23. Job
SaBsfacBon
Business
is
about:
“CreaBng
an
9. Immediate
Revenue
6. Order
taking
and
Closing
6. Advising
and
concluding
24. Family
SaBsfacBon
environment
where
an
act
of
10. Long-‐Term
Revenue
25. Trust
Building
faith
can
take
place.”
7. Buying
7. Buy-‐in
11. Supplier
Capacity
Building
26. Economic
Development
8. Economic
TargeBng
8. SituaBonal
TargeBng
12. PercepBon
Shining
27. Community
Capacity
Building
Credibility
is:
9. Using
the
relaBonship
to
get
9. Realizing
that
the
relaBonship
is
the
13. Environmental
Impact
28. Happiness
•Being
seen
as
a
peer
and
the
deal
deal
14. More
and
Be^er
Recruits
business
person
not
a
10. Seen
as
a
specific
duraBon
10. Seen
as
the
beginning
of
a
journey
transacBon
focused
business
11. Push
MarkeBng
11. A^racBon
through
Engagement
12. Measuring
in
Dollars
12. Measuring
in
MulBple
ROI
person.
ContribuBon
Strategy
•Keeping
Commitments
•Congruency
with
our
Brand
Core
Marketer
Traits:
ContribuBon
Types:
•What
do
I
value?
•What
is
important
to
me
and
those
I
value?
•Adding
Value
in
mulBple
• A
master
of
basic
selling
skills
•Money
•What
are
may
talents?
contexts
•A
master
rapport
builder
•Time
•Who
are
my
key
markets/networks?
•A
listener
•Ideas
•Where
can
I
be
within
my
values,
contribute
with
my
talents
and
A
Brand
is
a
promise
and
“The
•Highly
Developed
Mindsight
•Leveraged
Ideas
resources
and
connect
with
my
market,
clients
or
networks?
Customer
Owns
Your
Brand”
•RelaBonship
builder
•ConnecBons
•How
many
ways
can
I
measure
ROI?
•Customer
Focused
•Things
•What’s
my
Bmeline?
Being
on
purpose
is
•Strong
Leadership
Skills
•Bridges
scienBfically
proven
to
help
us
•Community
Builder
and
Steward
ReputaBon
combat
stress
and
create
high
•Long
Term
Value
Focused
•ExperBse
Web
2.0
Explained
(Jessica
Hagy)
levels
of
energy.
(Dr.
David
•Aligned
Values
-‐
Goals
-‐
•Wisdom,
Mentorship
Creswell)
Behaviours
•CreaBng
Opportunity
•An
Innovator
•Forgiveness,
ReconciliaBon
Maintaining
Vision:
•A
Change
Sponsor
and
Agent
•Access
•Keep
it
simple,
Keep
it
visible,
•A
Conflict
Resolver
Constantly
communicate
it,
•A
Bridge
Builder
RelaBonship
speak
it
into
existence,
Share
•Highly
Referable
and
Accountable
ownership
and
recognize
•Results
Focused
Development
contribuBon,
Connect
and
•PaBence
is
a
Key
Virtue
1. A^racBon
–
(Watching)
engage
individuals
with
it,
•Truth
teller
2. ExploraBon
–
(TesBng)
Keep
score,
Think
Big
and
•Investor
in
people,
community,
3. Development
–
(Bonding)
Break
it
down.
ideas
and
ideals
4. Commitment
–
(TrusBng)
5. Unity
–
(EntrusBng)
The
360
Degrees
of
ROI™
Shane
Gibson
Socialized.me
Twi^er:
@shanegibson