A New Framework for Web Governance

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In this deck from High Ed Web 2013, we will explore a new framework for Web Governance; one that encompasses everything you need to know about managing your website, intranet or other digital presence. You will learn that the basic elements of Web Governance are the same for every organisation (the same activities & the same resources), all that changes is the granularity & sophistication by which they are implemented. Understanding this framework will give you the confidence you need to design a new configuration that suits your needs. Ultimately, this will lead to better decisions, better quality & better ROI in such critical areas as staffing, technology, budgeting & more.

Technologie Design

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Turmoil Jealousy Intrigue Distrust
Suspicion Upheaval Politics Confusion
Mayhem Doubt Backstabbing Betrayal
Treachery Bewilderment Disorientation…

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Web Governance!?

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#1
Historic inattention
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#2
Growing complexity

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#3
Growing sophistication

Partnership with
Siteimprove
Start to research
Web Governance
First article
published on A List Part
2013
2012
2011
2010
2009
2008
2007
2006
2005
2004
2003
2002
2001
2000
1999
Start publishing
articles on www.diffily.com
Release “The Website
Manager’s Handbook”
Second article
published on A List Part
siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com

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What is it?

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Web Governance describes everything needed to
manage a website in a controlled & orderly way.

Promotion
siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com
Social
Networks
Strategy
Resoucring
Planning
Content
Design
Build
Hosting
Analytics
Review
PublishingFeedback
Technical
monitoring
QA
Data &
security mgt
Change
control
Governance
rules
KPIs
Architecture
mgt
Testing
Approve activity

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At its most basic, Web Governance can be
described in terms of just 3 components
as summarised in the following illustration.

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ACTIVITIES
RESOURCES
SCALE

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Find out how Big, Busy &
Complex your site is - & how it
will change over time.
1

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Based on a measure of Scale,
assess the granularity of your
Governance Activities.
2
Find out how Big, Busy &
Complex your site is - & how it
will change over time.
1

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Little content
Low traffic
Basic technology
1

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The Activitiesof Web Governance
are simple & occur infrequently2
Little content
Low traffic
Basic technology
1

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Lots of content
Heavy traffic
V. complex technology
1

siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com
Activitiesare highly complex,
highly granular & occur frequently2
Lots of content
Heavy traffic
V. complex technology
1

siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com
Psst! Can also compare
sites of the same scale…

Skills
What type of
expertise do I need?
Manpower
How many staff or
contractors do I need?
Roles & Teams
How do I organise people &
allocate responsibility?
siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com
PEOPLE

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1-2 Fulltime Equivalents
50,000 visitors pm

siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com
8-12 Fulltime Equivalents
250k – 750k visitors pm

20+ Fulltime Equivalents
siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com
1m+ visitors pm

ReOrganise
Optimise
3
Organise
2
siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com
Discover
1

Use the Framework to
maintain stability & the
focus optimising
Governance for better RoI.
Use the Framework to
communicate & plan a
new system of Web
Governance.
siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com
Use the Framework to
ensure all Activities &
Resources of Web
Governance are covered.
Use the Framework to help plan for changes
arising as the result of a corporate merger, a
major new development, a new strategy, etc.
Optimise
3
Organise
2

siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com
Web Governance is not an end in itself.
It is a means to an end.

Web Governance Framework © Shane Diffily.
See more at www.diffily.com

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A New Framework for Web Governance

1. A New Framework for Web Governance

2. siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com Turmoil Jealousy Intrigue Distrust Suspicion Upheaval Politics Confusion Mayhem Doubt Backstabbing Betrayal Treachery Bewilderment Disorientation…

3. siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com Web Governance!?

4. siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com

5. siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com

6. #1 Historic inattention siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com

7. siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com #2 Growing complexity

8. siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com #3 Growing sophistication

9. siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com

10. About Me

11. Partnership with Siteimprove Start to research Web Governance First article published on A List Part 2013 2012 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001 2000 1999 Start publishing articles on www.diffily.com Release “The Website Manager’s Handbook” Second article published on A List Part siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com

12. About Web Governance

13. siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com What is it?

14. siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com Web Governance describes everything needed to manage a website in a controlled & orderly way.

15. Promotion siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com Social Networks Strategy Resoucring Planning Content Design Build Hosting Analytics Review PublishingFeedback Technical monitoring QA Data & security mgt Change control Governance rules KPIs Architecture mgt Testing Approve activity

16. Promotion siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com Social Networks Strategy Resoucring Planning Content Design Build Hosting Analytics Review PublishingFeedback Technical monitoring QA Data & security mgt Change control Governance rules KPIs Architecture mgt Testing Approve activity Systems Teams Budget Roles Tools Procedures Documentation Skills Manpower Technology

17. siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com At its most basic, Web Governance can be described in terms of just 3 components as summarised in the following illustration.

18. siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com ACTIVITIES RESOURCES SCALE

19. siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com Find out how Big, Busy & Complex your site is - & how it will change over time. 1

20. siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com Based on a measure of Scale, assess the granularity of your Governance Activities. 2 Find out how Big, Busy & Complex your site is - & how it will change over time. 1

21. siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com Based on a measure of Scale, assess the granularity of your Governance Activities. 2 Find out how Big, Busy & Complex your site is - & how it will change over time. 1 Based on the granularity of the Activities,plan the sophistication of your Governance Resources. 3

22. siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com Little content Low traffic Basic technology 1

23. siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com The Activitiesof Web Governance are simple & occur infrequently2 Little content Low traffic Basic technology 1

24. siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com The Activitiesof Web Governance are simple & occur infrequently2 Little content Low traffic Basic technology 1 Resourcesare unsophisticated,cheap & require little management.3

25. siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com Lots of content Heavy traffic V. complex technology 1

26. siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com Activitiesare highly complex, highly granular & occur frequently2 Lots of content Heavy traffic V. complex technology 1

27. siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com Activitiesare highly complex, highly granular & occur frequently2 Lots of content Heavy traffic V. complex technology 1 Resourcesare sophisticated,expensive & require lots of management.3

28. siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com Psst! Can also compare sites of the same scale…

29. Web Governance in action

30. siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com

31. Skills What type of expertise do I need? Manpower How many staff or contractors do I need? Roles & Teams How do I organise people & allocate responsibility? siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com PEOPLE

32. siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com

33. siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com

34. siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com

35. siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com

36. siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com

37. siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com

38. siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com 1-2 Fulltime Equivalents 50,000 visitors pm

39. siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com 8-12 Fulltime Equivalents 250k – 750k visitors pm

40. 20+ Fulltime Equivalents siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com 1m+ visitors pm

41. What to do now

42. ReOrganise Optimise 3 Organise 2 siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com Discover 1

43. Use the Framework to maintain stability & the focus optimising Governance for better RoI. Use the Framework to communicate & plan a new system of Web Governance. siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com Use the Framework to ensure all Activities & Resources of Web Governance are covered. Use the Framework to help plan for changes arising as the result of a corporate merger, a major new development, a new strategy, etc. Optimise 3 Organise 2

44. siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com Web Governance is not an end in itself. It is a means to an end.

45. siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com

A New Framework for Web Governance

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