1. Twitter: What can we do with 150 words? Vital Statistics: Followers: 210 Updates : 113
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7. Branding: You can swirl if you want to but FCO Twitter is not for swirling True or false. . We have experimented with a banner (lifted of course from our fab website) but perhaps this was not designed with Twitter in mind. The FCO Crest remains: a minimal branding One option would be to work with the banner swirl but edit to make it more palatable for our Twitter page. Go for a great big background image. Or on second thoughts a regular image pulled from Getty of the FCO image store.
8. Twitter: How to increase our followers? Increasing our followers is not just about 'look at us we have more followers than you'. Having said that we are number twelve in the public sector Twitter League. The trophy is within our grasp. The serious point about number of followers is: Who are our followers? Can they influence others? Its no use having a thousand followers if they are doing nothing with our messages. One constituency that are among our Twitter followers are the Chevening scholars. Another constituency to court would be journalists. Though all said and done regards followers its better to have them but lets think about targeting groups. Raise the profile of our Twitter channel among journalists. Engage with the public make them aware we have a Twitter channel. Pool our 'tech' contacts get them onto a possible in house Digital Diplomacy so we can dialogue with clearly identifiable followers.
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11. Twitter: the potential, there really is alot At present Twitter is the leading microblogging channel. So we should be on this space and see how it grows. The addition of Twitter search gives ground for optimism about its future. Ultimately microblogging will remain and with it an increased interactivity with mobile phone.