Who is using New Media (SHEP)

AUDIENCE and CONTEXT Who is using the new media? Starter: HOW do you think these groups of people use the internet?

Generational Divide? ( SH EP) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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A Class Divide? (SH E P) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

A Gender Divide? ( S HEP) ,[object Object],[object Object],Boys more likely to: Play computer and console games Girls more likely to: Have a mobile phone Use the internet Listen to the radio Read newspapers and magazines. Use the internet as a communication tool.

[object Object],[object Object],WOMEN more likely to: Express the opinion that using computers was a ‘male’ activity and skill. MEN more likely to: Use email Use chat rooms Play computer games

A Global Divide? ( S H E P ) ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Who is using New Media (SHEP)

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