2. THE CONVENTIONS OF A FILM TRAILER A film trailer will attract an audience into watching the whole film. It sets the genre of the film and creates a feeling for the setting, by using genre conventions, which suggests the storyline. It introduces some of the main characters and draws interest to the audience with attention grabbing footage. The trailer usually builds slowly from the beginning to an exiting end. It also includes textual elements such as the film title, credits, actor names and opening dates to convey key information about the film.
3. THE CODING OF A FILM TRAILER Media coding is a communication system used in different forms of media that encompasses meaning. There are 3 codes of media, that convey meaningful messages within it: Technical codes camera techniques, framing, depth of field, juxtaposing light and exposure Symbolic codes Objects, setting, body language, clothing, colour Written codes Headlines, Captions, speech bubbles, language
4. WHAT IS A GENRE CONVENTION? The genre of my film is a action/mystery thriller, therefore I have chosen to investigate 3 favourite films that are of the same genre. I will analyse the way they code the genre convention into their trailer and it can help inspire me with ideas on how I can attract the audience, with the teaser trailer “countdown.” A genre convention is a typical or standard trope of plot, character, setting, icon, theme, or effect in a genre story. For instance, in a Western film it is conventional to have the heroes wear white hats and the villains wear black hats (icon convention) Or in the superhero genre, it is a convention to have the characters wear costumes (icon convention). WHAT IS THE GENRE OF MY FILM?
8. SCREEN GRABS Film ratings Technical coding – Medium shot, Daylight scenes, in public locations Symbolic coding – flying objects, men in black suits Fading shots of film titles (written coding) with dramatic music
13. SCREEN GRABS Film ratings Moving captions with radio signals around it Split screen technique Establishing shot Symbolic coding – Gun target Set in daylight, dress code – Formal suits
