2. Group
members

4. SOME FACTS
Bajaj Pulsar is a motorcycle
brand owned by Bajaj Auto in
India
The two wheeler was developed by the
product engineering division of Bajaj Auto in
association with motorcycle designer Glynn
Kerr Tokyo.
Pulsar is the leader in the 150 cc
segment in India with a market
share of 43%.

5. Currently there are four variants available
-with engine capacities of 135 cc, 150 cc,
180 cc and 220 cc.
previously it was also offered with
200 cc DTS-i oil cooled engine, which
now has been discontinued.

6. In past ten years pulsar has grown
tremendously from spoke rings to alloy
wheels, From kick starter to self electric
starter
Pulsar 220 is highest selling
sports bike in India

7. The upgraded version of pulsar to 250,
300 and 350 cc to be launched in
collaboration with European bike
company KTM
Bajaj is already exporting pulsar to Middle
East Asia, Sri Lanka and Nepal with
collaborative name of Kawasaki it distributes
in Thailand and Malaysia

8. Bajaj has its main manufacturing unit in
Pune in Maharastra. it has manufacturing
units in other parts of India also
Bajaj has its authorized showrooms
and factory shops with proper service
center E.g. Suryoday Bajaj Vasai. Sai
service borivili

10. Marketing Strategies
Personal Selling:
Personal selling is main source of
marketing in showrooms by the
employees.

12. Advertisements:
Bajaj advertise on television media and press
media regularly and is known for its
advertisement in the industry.

14. Press Release:
Press release is regular about pulsar as and
when any new news or new launch in pulsar
variants occurs.

15. R&D:
Bajaj has proper R&D department because of
which a brand like pulsar which is 10 years old
is still strong competitor in market for other
bikes

16. Competitors :Pulsar is known as its own
competitor because it has bike from low 135 cc
to high 220 cc engines so customers have wide
choice to suit their requirement.
Pulsar is the best known Brand and Quality
Product in the Automobile Industry when it
comes to Bikes.