No, I cannot create a social media strategy for you!

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A talk that i gave at the SAS breakfast forum in April 2010

Business Technology

ShaluWasu No, I cannot create a social media strategy for you!

Asians trust social media more than traditional media Jan 2009, Asia’s Top Digital Brands TNS/Media Magazine (n=3001)

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Influential Conversation Map: Toby Flenderson Michael Scott Jim Halpert Positive Negative Pam Beesly Kelly Kapoor Dwight Schrute Phyllis Lapin Not Influential

Set up and build your Social Media presence

Buzz Spike vsSteady growth in influence Impact 1 2 3 4 5 6 7 8 Months

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Measure } Awareness Reach } Evaluation Preference Engagement } Conversion Action Loyalty

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Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan

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No, I cannot create a social media strategy for you!

1. ShaluWasu No, I cannot create a social media strategy for you!

2.

3.

4. Asians trust social media more than traditional media Jan 2009, Asia’s Top Digital Brands TNS/Media Magazine (n=3001)

5.

6.

7.

8.

9.

10.

11.

12.

13.

15. Identify your influencers

16. Influential Conversation Map: Toby Flenderson Michael Scott Jim Halpert Positive Negative Pam Beesly Kelly Kapoor Dwight Schrute Phyllis Lapin Not Influential

17. Set up and build your Social Media presence

18. Buzz Spike vsSteady growth in influence Impact 1 2 3 4 5 6 7 8 Months

19. Train your employees

20. Measure } Awareness Reach } Evaluation Preference Engagement } Conversion Action Loyalty

21.

22. Engagement Plan

23. Digital Crisis Management

24. Conversation Map

25. Search Intent Modeling

26. User Social Profiles

27. Conversation Impact

28. Delivery of Content & Offers

29. Community & Social Web Management

30. PR & Digital Media Relations

31. Influencer Outreach

34. Content Syndication

35. Social Network Activation

36. Influencer & Blogger Engagement

37. Co-Creation Programs

38. Event Activation& Amplification

39. Content Creation& Distribution

40.

41.

42. CONTACT ShaluWasu Associate Director | 360° Digital Influence Ogilvy Public Relations Worldwide p +65 90297601 e shalu.wasu@ogilvy.com b blog.ogilvypr.com t @tickledbylife

Editor's Notes

Confidential and Proprietary©
This is a very important slide. The stat shows that Asians these days don’t trust ads as much as before. They mostly trust message from WOM (which includes online recommendations, word-of-mouse)
This graph is editable, you can changecharacters into anything that best demonstrate to your client what a conversation map is
This is an important slide. It shows that social media strategy creates a concrete long term growth instead of a buzz