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INTRODUCTION TO ADVERTISING AND MARKETING COMMUNICATION MARKETING COMMUNICATION Marketing communication (MarCom) is a fundamental and complex part of a company’s marketing efforts. Loosely defined, MarCom can be described as all the messages and media you deploy to communicate with the market. Marketing communication includes advertising, direct marketing, branding, packaging, your online presence, printed materials, PR activities, sales presentations, sponsorships, trade show appearances and more. Marketing communication has two objectives. One is to create and sustain demand and preference for the product. The other is to shorten the sales cycle.
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• Earth, along with the other planets, is believed to have been born 4.5 billion years ago as a solidified cloud of dust and gases left over from the creation of the Sun. • For perhaps 500 million years, the interior of Earth stayed solid and relatively cool, perhaps 2,000°F. • The main ingredients were iron and silicates, with small amounts of other elements, some of them radioactive. • As millions of years passed, energy released by radioactive decay—mostly of uranium, thorium, and potassium—gradually heated Earth, melting some of its constituents. • The iron melted before the silicates, and, being heavier, sank toward the center. • This forced up the silicates that it found there. • After many years, the iron reached the center, almost 4,000 mi deep, and began to accumulate. No eyes were around at that time to view the turmoil that must have taken place on the face of Earth—gigantic heaves and bubblings on the surface, exploding volcanoes, and flowing lava covering everything in sight. • Finally, the iron in the center accumulated as the core. Around it, a thin but fairly stable crust of solid rock formed as Earth cooled. • Depressions in the crust were natural basins in which water, rising from the interior of the planet through volcanoes and fissures, collected to form the oceans. Slowly, Earth acquired its present appearance.
Res525 shalini
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Dr. Shalini Pandey
• Earth, along with the other planets, is believed to have been born 4.5 billion years ago as a solidified cloud of dust and gases left over from the creation of the Sun. • For perhaps 500 million years, the interior of Earth stayed solid and relatively cool, perhaps 2,000°F. • The main ingredients were iron and silicates, with small amounts of other elements, some of them radioactive. • As millions of years passed, energy released by radioactive decay—mostly of uranium, thorium, and potassium—gradually heated Earth, melting some of its constituents. • The iron melted before the silicates, and, being heavier, sank toward the center. • This forced up the silicates that it found there. • After many years, the iron reached the center, almost 4,000 mi deep, and began to accumulate. No eyes were around at that time to view the turmoil that must have taken place on the face of Earth—gigantic heaves and bubblings on the surface, exploding volcanoes, and flowing lava covering everything in sight. • Finally, the iron in the center accumulated as the core. Around it, a thin but fairly stable crust of solid rock formed as Earth cooled. • Depressions in the crust were natural basins in which water, rising from the interior of the planet through volcanoes and fissures, collected to form the oceans. Slowly, Earth acquired its present appearance.
Res525 origin of earth and earth atmosphere
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Dr. Shalini Pandey
Computer is an electronic device that is designed to work with Information. The term computer is derived from the Latin term ‘computare’, this means to calculate or programmable machine. Computer cannot do anything without a Program. It represents the decimal numbers through a string of binary digits. The Word 'Computer' usually refers to the Center Processor Unit plus Internal memory. Charles Babbage is called the "Grand Father" of the computer. The First mechanical computer designed by Charles Babbage was called Analytical Engine. It uses read-only memory in the form of punch cards. Computer is an advanced electronic device that takes raw data as input from the user and processes these data under the control of set of instructions (called program) and gives the result (output) and saves output for the future use. It can process both numerical and non-numerical (arithmetic and logical) calculations. A computer is an electronic machine, capable of performing basic operations like addition, subtraction, multiplication, division, etc. The computer is also capable of storing information, which can be used later. It can process millions of instructions in a few seconds and at the same time with high accuracy. Hence a computer can be defined as an automatic electronic machine for performing calculations or controlling operations that are expressible in numerical or logical terms. Computers are very accurate and save time by performing the assigned task very fast. They don’t get bored.
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Advertising is a form of marketing communication used to promote or sell something, usually a business's product or service. The word advertising comes form the latin word "advertere meaning” to turn the minds of towards". Some of the definitions given by various authors are: According to William J. Stanton, "Advertising consists of all the activities involved in presenting to an audience a non-personal, sponsor-identified, paid-for message about a product or organization." According to American Marketing Association "advertising is any paid form of non-personal presentation and promotion of ideas, goods and services by an identified sponsor". Advertising is used for communicating business information to the present and prospective customers. It usually provides information about the advertising firm, its product qualities, place of availability of its products, etc. Advertisement is indispensable for both the sellers and the buyers. However, it is more important for the sellers. In the modern age of large scale production, producers cannot think of pushing sale of their products without advertising them. Advertisement supplements personal selling to a great extent. Advertising has acquired great importance in the modern world where tough competition in the market and fast changes in technology, we find fashion and taste in the customers.
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Dr. Shalini Pandey
Agriculture in developing countries must undergo a significant transformation in order to meet the related challenges of achieving food security and responding to climate change. Projections based on population growth and food consumption patterns indicate that agricultural production will need to increase by at least 70 percent to meet demands by 2050. Most estimates also indicate that climate change is likely to reduce agricultural productivity, production stability and incomes in some areas that already have high levels of food insecurity. Developing climate-smart agriculture is thus crucial to achieving future food security and climate change goals. This seminar describe an approach to deal with the above issue viz. Climate Smart Agriculture (CSA) and also examines some of the key technical, institutional, policy and financial responses required to achieve this transformation. Building on cases from the field, the seminar try to outlines a range of practices, approaches and tools aimed at increase the resilience and productivity of agricultural product systems, while also reducing and removing emissions. A part of the seminar elaborates institutional and policy options available to promote the transition to climate-smart agriculture at the smallholder level. Finally, the paper considers current gaps and makes innovative suggestion regarding the combined use of different sources, financing mechanism and delivery systems.
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Dr. Shalini Pandey
Agriculture in developing countries must undergo a significant transformation in order to meet the related challenges of achieving food security and responding to climate change. Projections based on population growth and food consumption patterns indicate that agricultural production will need to increase by at least 70 percent to meet demands by 2050. Most estimates also indicate that climate change is likely to reduce agricultural productivity, production stability and incomes in some areas that already have high levels of food insecurity. Developing climate-smart agriculture is thus crucial to achieving future food security and climate change goals. This seminar describe an approach to deal with the above issue viz. Climate Smart Agriculture (CSA) and also examines some of the key technical, institutional, policy and financial responses required to achieve this transformation. Building on cases from the field, the seminar try to outlines a range of practices, approaches and tools aimed at increase the resilience and productivity of agricultural product systems, while also reducing and removing emissions. A part of the seminar elaborates institutional and policy options available to promote the transition to climate-smart agriculture at the smallholder level. Finally, the paper considers current gaps and makes innovative suggestion regarding the combined use of different sources, financing mechanism and delivery systems.
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“Growth with Social Justice” has been the basic objective of the development planning in India since independence.In order to achieve these objectives,Government of India has launched several welfare schemes and programme for needy section of society. Different segment of population got benefitted by these welfare schemes, which have led to significant changes. Some of these changes are distinctly visible – especially in the economic sphere with the adoption of new technologies, diversified production, and sophisticated management. Changes have also taken place in the social sphere – with affirmative action for disadvantaged communities and with women enjoying by and large more freedoms than ever before. This seminar attempts to critically analyze the welfare efforts in India and how the changes occur over a period of time in these welfare programmes with special focus on poverty alleviation programme and women empowerment programmes.
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Stress is the body’s physical and psychological response to a specific demand made of us or to an event in our life. In some cases it motivates and encourages us to complete a task we find difficult so that we can take pride in ourselves and what we achieve.
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Stress
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Dr. Shalini Pandey
Stress is the body’s physical and psychological response to a specific demand made of us or to an event in our life. In some cases it motivates and encourages us to complete a task we find difficult so that we can take pride in ourselves and what we achieve.
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Dr. Shalini Pandey
INTRODUCTION TO ADVERTISING AND MARKETING COMMUNICATION MARKETING COMMUNICATION Marketing communication (MarCom) is a fundamental and complex part of a company’s marketing efforts. Loosely defined, MarCom can be described as all the messages and media you deploy to communicate with the market. Marketing communication includes advertising, direct marketing, branding, packaging, your online presence, printed materials, PR activities, sales presentations, sponsorships, trade show appearances and more. Marketing communication has two objectives. One is to create and sustain demand and preference for the product. The other is to shorten the sales cycle.
Advertisment practical file
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Dr. Shalini Pandey
• Earth, along with the other planets, is believed to have been born 4.5 billion years ago as a solidified cloud of dust and gases left over from the creation of the Sun. • For perhaps 500 million years, the interior of Earth stayed solid and relatively cool, perhaps 2,000°F. • The main ingredients were iron and silicates, with small amounts of other elements, some of them radioactive. • As millions of years passed, energy released by radioactive decay—mostly of uranium, thorium, and potassium—gradually heated Earth, melting some of its constituents. • The iron melted before the silicates, and, being heavier, sank toward the center. • This forced up the silicates that it found there. • After many years, the iron reached the center, almost 4,000 mi deep, and began to accumulate. No eyes were around at that time to view the turmoil that must have taken place on the face of Earth—gigantic heaves and bubblings on the surface, exploding volcanoes, and flowing lava covering everything in sight. • Finally, the iron in the center accumulated as the core. Around it, a thin but fairly stable crust of solid rock formed as Earth cooled. • Depressions in the crust were natural basins in which water, rising from the interior of the planet through volcanoes and fissures, collected to form the oceans. Slowly, Earth acquired its present appearance.
Res525 shalini
Res525 shalini
Dr. Shalini Pandey
• Earth, along with the other planets, is believed to have been born 4.5 billion years ago as a solidified cloud of dust and gases left over from the creation of the Sun. • For perhaps 500 million years, the interior of Earth stayed solid and relatively cool, perhaps 2,000°F. • The main ingredients were iron and silicates, with small amounts of other elements, some of them radioactive. • As millions of years passed, energy released by radioactive decay—mostly of uranium, thorium, and potassium—gradually heated Earth, melting some of its constituents. • The iron melted before the silicates, and, being heavier, sank toward the center. • This forced up the silicates that it found there. • After many years, the iron reached the center, almost 4,000 mi deep, and began to accumulate. No eyes were around at that time to view the turmoil that must have taken place on the face of Earth—gigantic heaves and bubblings on the surface, exploding volcanoes, and flowing lava covering everything in sight. • Finally, the iron in the center accumulated as the core. Around it, a thin but fairly stable crust of solid rock formed as Earth cooled. • Depressions in the crust were natural basins in which water, rising from the interior of the planet through volcanoes and fissures, collected to form the oceans. Slowly, Earth acquired its present appearance.
Res525 origin of earth and earth atmosphere
Res525 origin of earth and earth atmosphere
Dr. Shalini Pandey
Computer is an electronic device that is designed to work with Information. The term computer is derived from the Latin term ‘computare’, this means to calculate or programmable machine. Computer cannot do anything without a Program. It represents the decimal numbers through a string of binary digits. The Word 'Computer' usually refers to the Center Processor Unit plus Internal memory. Charles Babbage is called the "Grand Father" of the computer. The First mechanical computer designed by Charles Babbage was called Analytical Engine. It uses read-only memory in the form of punch cards. Computer is an advanced electronic device that takes raw data as input from the user and processes these data under the control of set of instructions (called program) and gives the result (output) and saves output for the future use. It can process both numerical and non-numerical (arithmetic and logical) calculations. A computer is an electronic machine, capable of performing basic operations like addition, subtraction, multiplication, division, etc. The computer is also capable of storing information, which can be used later. It can process millions of instructions in a few seconds and at the same time with high accuracy. Hence a computer can be defined as an automatic electronic machine for performing calculations or controlling operations that are expressible in numerical or logical terms. Computers are very accurate and save time by performing the assigned task very fast. They don’t get bored.
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Dr. Shalini Pandey
Advertising is a form of marketing communication used to promote or sell something, usually a business's product or service. The word advertising comes form the latin word "advertere meaning” to turn the minds of towards". Some of the definitions given by various authors are: According to William J. Stanton, "Advertising consists of all the activities involved in presenting to an audience a non-personal, sponsor-identified, paid-for message about a product or organization." According to American Marketing Association "advertising is any paid form of non-personal presentation and promotion of ideas, goods and services by an identified sponsor". Advertising is used for communicating business information to the present and prospective customers. It usually provides information about the advertising firm, its product qualities, place of availability of its products, etc. Advertisement is indispensable for both the sellers and the buyers. However, it is more important for the sellers. In the modern age of large scale production, producers cannot think of pushing sale of their products without advertising them. Advertisement supplements personal selling to a great extent. Advertising has acquired great importance in the modern world where tough competition in the market and fast changes in technology, we find fashion and taste in the customers.
Introduction Advertising
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Dr. Shalini Pandey
Agriculture in developing countries must undergo a significant transformation in order to meet the related challenges of achieving food security and responding to climate change. Projections based on population growth and food consumption patterns indicate that agricultural production will need to increase by at least 70 percent to meet demands by 2050. Most estimates also indicate that climate change is likely to reduce agricultural productivity, production stability and incomes in some areas that already have high levels of food insecurity. Developing climate-smart agriculture is thus crucial to achieving future food security and climate change goals. This seminar describe an approach to deal with the above issue viz. Climate Smart Agriculture (CSA) and also examines some of the key technical, institutional, policy and financial responses required to achieve this transformation. Building on cases from the field, the seminar try to outlines a range of practices, approaches and tools aimed at increase the resilience and productivity of agricultural product systems, while also reducing and removing emissions. A part of the seminar elaborates institutional and policy options available to promote the transition to climate-smart agriculture at the smallholder level. Finally, the paper considers current gaps and makes innovative suggestion regarding the combined use of different sources, financing mechanism and delivery systems.
Climate smart agriculture 2
Climate smart agriculture 2
Dr. Shalini Pandey
Agriculture in developing countries must undergo a significant transformation in order to meet the related challenges of achieving food security and responding to climate change. Projections based on population growth and food consumption patterns indicate that agricultural production will need to increase by at least 70 percent to meet demands by 2050. Most estimates also indicate that climate change is likely to reduce agricultural productivity, production stability and incomes in some areas that already have high levels of food insecurity. Developing climate-smart agriculture is thus crucial to achieving future food security and climate change goals. This seminar describe an approach to deal with the above issue viz. Climate Smart Agriculture (CSA) and also examines some of the key technical, institutional, policy and financial responses required to achieve this transformation. Building on cases from the field, the seminar try to outlines a range of practices, approaches and tools aimed at increase the resilience and productivity of agricultural product systems, while also reducing and removing emissions. A part of the seminar elaborates institutional and policy options available to promote the transition to climate-smart agriculture at the smallholder level. Finally, the paper considers current gaps and makes innovative suggestion regarding the combined use of different sources, financing mechanism and delivery systems.
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Dr. Shalini Pandey
“Growth with Social Justice” has been the basic objective of the development planning in India since independence.In order to achieve these objectives,Government of India has launched several welfare schemes and programme for needy section of society. Different segment of population got benefitted by these welfare schemes, which have led to significant changes. Some of these changes are distinctly visible – especially in the economic sphere with the adoption of new technologies, diversified production, and sophisticated management. Changes have also taken place in the social sphere – with affirmative action for disadvantaged communities and with women enjoying by and large more freedoms than ever before. This seminar attempts to critically analyze the welfare efforts in India and how the changes occur over a period of time in these welfare programmes with special focus on poverty alleviation programme and women empowerment programmes.
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Dr. Shalini Pandey
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Flip book on consumer awareness
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50 management techniques
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Circulation management
Stress
Stress
Stress
Stress
Ankit report
Ankit report
Advertisment fo anaemia awareness camp
Advertisment fo anaemia awareness camp
Advertisment practical file
Advertisment practical file
Res525 shalini
Res525 shalini
Res525 origin of earth and earth atmosphere
Res525 origin of earth and earth atmosphere
Data processing
Data processing
Introduction Advertising
Introduction Advertising
Climate smart agriculture 2
Climate smart agriculture 2
Climate smart agriculture
Climate smart agriculture
Farmers Right
Farmers Right
Critical analysis of welfare schemes
Critical analysis of welfare schemes
College of home science leaflet
College of home science leaflet
Health problems related to nutrition
Health problems related to nutrition
Farmers kit
Farmers kit
Digital india program
Digital india program
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