According to a recent IAMAI survey, the urban users are mature and use their mobile phones for communication, entertainment and other utility purposes. The urban user is looking for services beyond entertainment. Download PowerPoint Presentation on Trends in Mobile Value Added Services in India at http://india-reports.in/shop/powerpoint-slide-on-trends-in-mobile-value-added-services-in-india/

1. Mobile VAS Scenario: Urban Indian User www.india-reports.in Emerging Existing High High Entertainment Entertainment Mobile Apps Information Information mCommerce mCommerce Perceived Value Perceived Value Mobile Apps Low High Low High Practical Value Practical Value Sources: 2006Mobile VAS in India, IAMAI, 2010

2. Mobile VAS Scenario: Rural Indian User www.india-reports.in Emerging Existing High High Entertainment Entertainment Mobile Apps Mobile Apps Information Information Perceived Value Perceived Value Low High Low High Practical Value Practical Value mCommerce mCommerce Sources: 2006Mobile VAS in India, IAMAI, 2010

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