1. Our target: to become #1
recommendation platform
July 2013

2. RESULT:
•Confusion
•Low advertising efficiency
Problem: to much information
Peers and users
Hundredth millions of web
pages, video, photo etc
The customer
Cluttered with information on
the Web
Not sure what he/she wants
Brands and advertisers
Ways to promote on the web
High competition for user
attention
Videos
Posts
Photos
Promo websites
Groups
Pages
Banners

3. Solutions
Surfingbird is a new way to browse the web
It is an alternative to search engines and social networks. It focuses on users’
interests and so allows us to create a database of user behaviors.
Search
When the user
knows exactly
what he wants
Social networks
Information and
behaviour predefined by
the set of friends

4. Easy registration
1. User enters his e-mail or
registers via a social network
2. Specifies his interests so the
system can select content
especially for him

5. Engaging one click surfing
Pages and other content are shown “as is” below a
Surfingbird panel; the panel has the “Surf” button
and other functions for surfing convenience and
other actions
Next page based on
users’ interests
Special filters related to the
current page
Surfing based on one
or several interests

6. Share/Like Surf button is already on the largest Russian sites:
More than 50 million users see Surf button
per month
…and hundreds more.

7. Our clients

8. Team
Sergey Shalaev
CEO
Team leader/Inspirator/ Product development
Extensive experience in top media resource
Mail.ru. IT team management in WMJ
Sergey Nikolenko
R&D director
Wide research experience in computer science,
mathematics, machine learning. More than 30
international research papers, 5 books. Winner
of international and Russian grants (INTAS,
Presidential grants)
Dmitry Shalashov
CTO
Launch of 3 successful IT projects in Mail.ru
IT development for Parallels and Yandex
Alex Lopatik
Sales Director
More than 7 years in digital . Sales in : afisha.ru,
rutube.ru; Client director in IVI.ru

9. Appendix

10. Surfingbird: leading innovation
From the mathematical and technological viewpoint, the project is
based on the Tachikoma recommender system, produced by a team of
mathematicians and developers. At present, Tachikoma is based on
collaborative filtering:
GroupLens and its modifications
SVD and SVD++
Restricted Boltzmann machines
Further directions for development include:
Content analysis of the web pages
Employing the interest graph and social graphs
Presenting serendipitous recommendations and much
more

11. Surfingbird going well
Surfingbird is an international startup created in 2010 by a team of professionals with
media/IT/finance/marketing backgrounds
Revolver
Our major source of income are targeted and direct
shows of pages and other content sponsored by
clients
Recommendation engine
The company owns a unique collaborative filtering
and recommendation engine developed internally
Investments
1st round of investment ($2,5 mln.) by top
international managers/venture investors
To date:
1 000 000+ registered users
about 900K page views every day
You can find more detailed information about our
product in “Surfingbird product description”

12. Monetization:
sponsored recommendation
Market size 2013
Internet advertising budget in Russia: $1.8 bln
(increased by $0.5 bln over last year)
Internet advertising budget in Europe: $37 bln
(increased by $7 bln over last year)
Our commercial product
We sell direct relevant page views and other content
views provided by the clients (advertisers) to users
actively interested in this information. Every tenth
page shown to the user after he clicks "SURF" may
be a sponsored page
Our clients
Media advertisers (direct clients and communication
groups) and publishers (content platforms that need
additional traffic)
Options for clients
Targeting: by topic, by social and demographic
information, by geography. Complete control over
the advertising campaign; the client is able to plan
his/her budget up to the last dollar.

13. Surfingbird – only relevant advertising
The user specifies his/her interests1
We filter materials by their interests2
We find similar users in order to show web sites
they have viewed
3
We select only content highly rated by other
users
4
Pages are shown under the Surfingbird panel.
Views of pages provided by advertiser may
constitute up to 20% of all views
RESULT:
Relevant materials only
Interest filter
People filter
Rating filter

14. Key marketing instruments
Traffic
More than 1500 users per day enter the site
organic
Registering one new user for money costs $0.7
Promotion
Campaigns in social networks (VKontakte,
Facebook)
Google adwords
SEO
Loyalty
Rewards for active participants
Achievements for active users
Partnership
Reposts to largest social platforms
The «Surf» button
A partnership program

15. Our goals for 2013 and 2014
Technological development
Multifactor recommendations
Social graph recommendations
Trend recommendations
Smart friendship suggestions
Automatic social moderation
User categorization by behaviour
patterns
In-site search
Content semantic analysis (search
doubles, spam, brands)
Widgets for net-connected TV
Business development
International expansion (West
Europe, Turkey, Brazil, Asia)
System patented
Operation break even

16. Financing
Raised $2,5 mln. in July 2011 from
private investors and experts
20% post money belongs to current
CEO and CTO
Seeking $3 mln. series B round for development over the next two years; the
money can come in parts over this period as Surfingbird reaches the milestones
agreed upon with the investor

17. Do not hesitate to contact us:
shalaev@surfingbird.com
+7 926 594 8239
Sergei Shalaev - CEO Surfingbird