Bisleri is the largest selling brand of packaged drinking water in India with 60% market share. It was established in 1965 in Mumbai as an Italian company and was later acquired by Parle. Bisleri uses various purification processes like ozonisation, sand filtration, carbon filtration and reverse osmosis to purify its water sources from groundwater and rivers. It offers two variants - Bisleri with added minerals and Bisleri Mountain Water. Through strategic targeting of organizations, retailers, and customers across various price points, Bisleri has established itself as the most trusted and preferred packaged drinking water brand in India.
4. INTRODUCTION
Bisleri was originally an Italian company created by felice
bisleri, who first brought the idea of selling bottled water in India.
Bisleri then was introduced in Mumbai in glass bottles in two
varieties – bubbly & still in 1965.
Parle bought over bisleri (India) ltd. In 1969 and started bottling
water in glass bottles under the brand name ‘bisleri’.
The brand name bisleri is so popular in India that it is used
as generic name for bottled water.
5. CONT….
Later parle switched over to (polyvinyl chloride) pvc nonreturnable bottles & finally advanced to PET containers.
In 1995 ramesh j. Chauhan started expanding bisleri
operations.
6. CONT….
Bisleri Is a brand of bottled water in India. Bisleri has 60% market
share in packaged drinking water in India.
Product range comprises of two variants : bisleri with added minerals
& bisleri mountain water.
It is available in 7 pack sizes: 250ml cups/bottles, 500ml, 1 liter, 1.5
liter, 2 liter, 5 liter, and 20 liter.
Its operations run throughout the subcontinent of India and is one of
the leading bottled water supplying companies in India.
7. Bisleri is most
preferred
because of its
availability
Bisleri is
considered
hygienic
Bisleri scores
above the
other brands
in terms of
brand
awareness
Majority of the
people ask for
bisleri when
they purchase
packaged
drinking water
Why people drink
Bisleri there are
reasons……
8. OBSERVATION
According to survey
The observation
shows that most
of the population
in Mumbai & its
region agree that
people are getting
health conscious
now-a-days.
Preference more
for
mineral/packaged
water over normal
water because of
hygiene.
According to
survey, 35% of
retailer go in for
advertised
products and non
advertised
products
10. MISSION
“To provide the highest quality product, keeping in mind
all aspects including freshness, purity and safety, and
making it easily available to the consumer at a very
affordable price”.
11. COMMITMENT
Provide pure and clean drinking water.
Multiple stages of purification of water.
Strict hygiene condition are maintained in all plants.
Added minerals.
Mountain water.
Slogan : bisleri “the sweetest taste of purity.”
15. CONTD….
REVERSE OSMOSIS
REMOVE ORGANIC
MATERIAL
CONTROL TOTAL
DISSOLVED SOLID
IN WATER.
ADDISTION OF MINERAL
FOR A PURPOSE OF
MAINTAINING
PROPER A
BALANCED
MINERAL CONTENT
MICRON FILTRATION
ADDISIONAL
SAFETY MEASURE
TO GUARANTEE
PURITY
17. COMPOSITION
160-TDS total dissolved solids
The
composition of
bisleri water in
milligrams per
litre (mg/l):
13.6-calcium
22-chlorides
58-bicarbonate
7.8-magnesium
2-nitrate
19.3-sulphates
66.1-hardness
18. 20 litre jars
VARIOUS SIZES OF BISLERI BOTTLES
500 ml
250 ml
1 litre
2 litre
1.5 litre
5 litre
19. THE METHODOLOGY
A range of products
that suits all the
occasions.
For daily traveling consumption (250ml cups, 250ml & 500ml bottles)
For Long traveling consumption (2, 1.5 & 1 Ltr.)
For Office, Home, Marriage or Meeting use (5 & 20 Ltr. Returnable packs)
20. PRICING STRATEGY (for customers)
Sizes of Bottles
Price per Bottle (Rs.)
Target Consumers
250 ml
Rs.6
Teenagers,
School Students,
500 ml
Rs.10
College Students, Road sides
Consumers
1 ltr
Rs.18
General Consumers, traveler
1.5 ltr
Rs.22
Consumer demanding the little
more water at just little more price
2 ltr
Rs.26
Small Office, household,
Shopkeeper
5 ltr
Rs.50
Household, Shopkeeper, Institute,
office, Showrooms
20 ltr
Rs.200
School, Colleges, Malls, Weddings,
Events
Bisleri is cognizant of the fact that recycling is one of the key components of the Aqua Green Revolution. The PET recycling industry is an idea that was seeded by Bisleri. Bottles crushed and re-processed are used as raw material in various industries, except the food industry, and has good economic value. Proof of the sustainability of this idea is the fact that Reliance is one the biggest buyers of recycled PET.