This is the slide deck I used for the social media 101 webinar I conducted for Connecting Up 2012 (#CU12) conference delegates last 19 Apr 2012. Great turnout + plenty of interesting questions after the presentation.
15. Ask important questions
Where is your organisation's
online HQ?
Who’s going to manage?
Where are your stakeholders
online?
16. Ask important questions
Where is your organisation's
online HQ?
Who’s going to manage?
Where are your stakeholders
online?
What do you expect to get out
of social media?
17. Ask important questions
Where is your organisation's
online HQ?
Who’s going to manage?
Where are your stakeholders
online?
What do you expect to get out
of social media?
What should be in your policy?
19. Set goals and map ideas
Start with essentials - rate
importance!
Drive traffic to website, fundraising, community
engagement, marketing, media outlet, thought
leadership, etc
20. Set goals and map ideas
Start with essentials - rate
importance!
Drive traffic to website, fundraising, community
engagement, marketing, media outlet, thought
leadership, etc
Types of content
Create, curate, and share
Text, photos, videos, slide decks
22. Plan implementation & measurement
Social media policy -
http://socialmedia.policytool.net/
23. Plan implementation & measurement
Social media policy -
http://socialmedia.policytool.net/
Schedule/content calendar
Google Docs, Outlook, etc
24. Plan implementation & measurement
Social media policy -
http://socialmedia.policytool.net/
Schedule/content calendar
Google Docs, Outlook, etc
Measurement tools
Edgerank Checker, Social Sprout, TwentyFeet,
Google Analytics, Hootsuite, PostRank Analytics,
etc
28. Learn required tools and resources
Start with 1-2 accounts
Keep it active and engage!
29. Learn required tools and resources
Start with 1-2 accounts
Keep it active and engage!
Most active (in Australia):
Facebook, LinkedIn, and Twitter
30. Learn required tools and resources
Start with 1-2 accounts
Keep it active and engage!
Most active (in Australia):
Facebook, LinkedIn, and Twitter
Useful tools: Tumblr, Hootsuite,
Crowdbooster, Flickr, Animoto
(video)
31. Learn required tools and resources
Start with 1-2 accounts
Keep it active and engage!
Most active (in Australia):
Facebook, LinkedIn, and Twitter
Useful tools: Tumblr, Hootsuite,
Crowdbooster, Flickr, Animoto
(video)
Other tools: photography, audio,
and video creation and editing
35. Australian reach (Mar ’12): 10.8+M users, 51.2% of
population, 46% male/54% female
Choose between Facebook Page (larger reach) or Facebook
Group (closer reach)
36. Australian reach (Mar ’12): 10.8+M users, 51.2% of
population, 46% male/54% female
Choose between Facebook Page (larger reach) or Facebook
Group (closer reach)
Types of content: positive, multimedia, regular but avoid “wall
overkill”
37. Australian reach (Mar ’12): 10.8+M users, 51.2% of
population, 46% male/54% female
Choose between Facebook Page (larger reach) or Facebook
Group (closer reach)
Types of content: positive, multimedia, regular but avoid “wall
overkill”
Metrics: Facebook Insights, Edgerank Checker, Analytics
41. Follow other organisations' pages and interact with them
Like, comment, and share content
Invite selected people who might be interested in your work
42. Follow other organisations' pages and interact with them
Like, comment, and share content
Invite selected people who might be interested in your work
Create Facebook-specific campaigns
43. Follow other organisations' pages and interact with them
Like, comment, and share content
Invite selected people who might be interested in your work
Create Facebook-specific campaigns
Integrate with your overall online presence.
52. Follow and be followed - consider introductions
Utilise lists!
53. Follow and be followed - consider introductions
Utilise lists!
Reply, retweet, and fave
54. Follow and be followed - consider introductions
Utilise lists!
Reply, retweet, and fave
Share original and useful content
55. Follow and be followed - consider introductions
Utilise lists!
Reply, retweet, and fave
Share original and useful content
Use an app and/or desktop client (HootSuite, TweetDeck,
Twitter app, etc)
61. Some best practice tips
Take it back to base/
Integrate HQ
Connect
Simplify
62. Some best practice tips
Take it back to base/
Integrate HQ
Engage, collaborate,
Connect bring it offline
Simplify
63. Some best practice tips
Take it back to base/
Integrate HQ
Engage, collaborate,
Connect bring it offline
Use schedules and
Simplify tools that suit your
lifestyle