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Growing Social Media  for Social Good  in the APAC Region Tech4Good Asia Pacific Summit May 2011 #APACtech4good Colombo, Sri Lanka Presentation by:  Shai Coggins Manager, Communications & Web Content Twitter: @shaicoggins
Programs and Services DonorTec National Directory SAcommunity MatchIT Conference, Website,  SocMed, NetSquared
 
[object Object]
 
 
Social Media Use in Asia Pacific (2010) Watch on YouTube: http://www.youtube.com/watch?v=KHqnMxltYoE
[object Object]
Word of Mouth = Social Networking
 
Social Media Growth Stages Partly based on Beth Kanter’s Social Media Strategy Blocks ( http://bethkanter.org / | Twitter: @kanter) SIT CRAWL WALK RUN FLY
Growth Stage:  SIT ,[object Object],[object Object],[object Object]
Growth Stage:  CRAWL ,[object Object],[object Object],[object Object],[object Object],[object Object]
Growth Stage:  WALK ,[object Object],[object Object],[object Object],[object Object],[object Object]
Growth Stage:  RUN ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Growth Stage:  FLY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Which stage are you at right now? SIT CRAWL WALK RUN FLY Social Media Growth Stages
Social Media Strategy
Growth Tips:  PLAN ,[object Object],[object Object],[object Object]
Growth Tips:  EXECUTE ,[object Object],[object Object],[object Object]
Growth Tips:  MEASURE & ANALYSE ,[object Object],[object Object],[object Object]
 
Recruit volunteers Engage with Stakeholders Fundraising Campaign
Feedback, Promotions,  Comments, Likes... http://www.facebook.com/pages/The-Parents-Jury/111753535541539 http://www.facebook.com/pages/A-Stronger-Voice-For-Greater-Western-Sydney/469351070787
© Luke Bowering.  Used with permission from the artist.
 
Twitter: @ConnectingUp Facebook:  http://www.facebook.com/connectingup Website:  http://connectingup.org /  Twitter: @DonorTec Facebook:  http://www.facebook.com/pages/DonorTec/185503456986 Website:  http://donortec.org /
Thank You!

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Grow Social Good in APAC with Tech4Good Summit

  • 1. Growing Social Media for Social Good in the APAC Region Tech4Good Asia Pacific Summit May 2011 #APACtech4good Colombo, Sri Lanka Presentation by: Shai Coggins Manager, Communications & Web Content Twitter: @shaicoggins
  • 2. Programs and Services DonorTec National Directory SAcommunity MatchIT Conference, Website, SocMed, NetSquared
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  • 7. Social Media Use in Asia Pacific (2010) Watch on YouTube: http://www.youtube.com/watch?v=KHqnMxltYoE
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  • 9. Word of Mouth = Social Networking
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  • 11. Social Media Growth Stages Partly based on Beth Kanter’s Social Media Strategy Blocks ( http://bethkanter.org / | Twitter: @kanter) SIT CRAWL WALK RUN FLY
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  • 17. Which stage are you at right now? SIT CRAWL WALK RUN FLY Social Media Growth Stages
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  • 23. Recruit volunteers Engage with Stakeholders Fundraising Campaign
  • 24. Feedback, Promotions, Comments, Likes... http://www.facebook.com/pages/The-Parents-Jury/111753535541539 http://www.facebook.com/pages/A-Stronger-Voice-For-Greater-Western-Sydney/469351070787
  • 25. © Luke Bowering. Used with permission from the artist.
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  • 27. Twitter: @ConnectingUp Facebook: http://www.facebook.com/connectingup Website: http://connectingup.org / Twitter: @DonorTec Facebook: http://www.facebook.com/pages/DonorTec/185503456986 Website: http://donortec.org /