TRIZ Competition 2013

1. Group member:
Shahrizat Shaik Mohamed
Koay Loke Kean
Tan Mei Hooi
TRI-CORTEX

2. Part 3
1-Card

3. Cards

4. Problem Statement
When the customers apply the membership cards from
different retail shops, they will faced the problem of too
many cards in their wallet or purse.
What are the main and interaction causes that the customers
apply so many membership cards?

5. Solving the Problem with TRIZ
Original Problem
to resolve
• Too many loyalty cards
• Heavy wallet or purse
Function
Analysis
• To think about how to stop a harmful action being harmful: too
many membership cards cause heavy wallet or purse.
Cause & Effect
Chain Analysis
• To find the potential fundamental root causes
• Use 39 System Parameters mixed with some of the 40 principles
of the contradiction Matrix.

6. Engineering
Contradiction
• If I increase the number of membership cards, then it’s will
provide more benefits but it ultimately consumers more
space (wallet or purse).
Contradiction
Matrix
• To identify the System Parameters which improve and
worsen; and use the Contradiction Matrix to identify
potential Inventive Principles to help solve the problem.
Special Inventive
Principle
• Once the improving and worsening System Parameters are
identified, then the Contradiction Matrix is used to generate
potential Inventive Principle solutions.

7. Cause & Effect Chain Analysis

8. Inventive Principle Propose Solution
Principle #10
Preliminary action (Prior action – “Do it in advance”)
Figure 1: Membership card using Data Bank

9. Benefits and Impacts of the Solution
No more bulky wallet or
pocket, carry only one card for
different retail shop on different
loyalty programs
Internet loyalty programs can be deployed across
multiple vendors and the card acts as a secure
central depository for points or rewards.
Easy to track the due date for different
loyalty programs