1. Practical Design: ++Business
Shahid Hussain
shahidhussain.com
twitter.com/shahidhussain

3. #infocamp
@shahidhussain

4. Good News Bad News Solutions

5. Good News

6. Why does the startup exist?
It’s an exchange.

7. Business.

8. Community
Strategy
Marketing
Easy to get Hard to get
Ops Who you know
Support Design/UX/UI

9. “Competition is just
one click away.”
- Google
http://googlepublicpolicy.blogspot.com/2009/05/googles-approach-to-competition.html

10. Bad News

11. Everybody’s
a critic.

12. All I can think of when I see that
effect is a public bathroom with
little puddles in front of all the
urinals. Why do I want something
I like so close to someone else’s
pee. Not that my pee would
improve the situation.
http://37signals.com/svn/archives2/reflections_are_the_new_drop_shadows.php

13. Just look at Wikipedia. In many ways, it is the
perfect web application. How empowered do
you feel when you use that site? You have
easy access to almost anything you could ever
want to know, and anybody who has used a
computer in the past twenty years can figure
out how to navigate it. Even my grandmother
knows blue underlined text is a hyperlink. It’s
a big flag that says “you can do something
here!”
- Anne K Halsall

14. Please make this bigger
so the design “pops”.
BUY

15. “Innovation”

16. If your idea is good,
someone else is doing it.

17. Truly new things are
indefensible.

18. “The minimum viable product is that version of a new product which
allows a team to collect the maximum amount of validated learning
about customers with the least effort.” - Eric Ries on MVP
== RELEASE THAT S***

19. Solutions

20. 1.You have data.
2.You are copying someone else successful.
3.They trust you.
You get what you want.

21. Data driven design =
making the pockets bigger

22. DATA

24. This is not Twitter.

25. This is not Xerox.

26. This is not Xerox.

27. Why does the startup exist?
It’s an exchange.

28. Shahid Hussain
shahidhussain.com
twitter.com/shahidhussain