2. Great Heights is an integrated marketing communications company helping organizations elevate their marketing efforts through the science of strategy, the art of creativity and the engagement of experiential. Strategic Marketing & Public Relations Social Media Design (Packaging, Trade Show, Logo, Collateral) Branding Experiential Marketing Event Planning & Management Sponsorship Management
3. Our Plan For Today: What Is Social? Why Does It Matter? The Good & The Bad Myths Vs. Facts Case Studies Implementation Next Steps TODAY’S TWITTER HASHTAG: #StarkCoESC
13. Myths vs. Facts MYTH: It is dangerous & uncontrollable FACT: It is controllable with safety features and controls for privacy, moderation
14. Myths vs. Facts MYTH: It is a fad & only for teenagers FACT: It has grown at astounding rates, it’s part of people’s lifestyles & those 35 and up are the biggest users
15. Myths vs. Facts MYTH: It wastes time of employees FACT: Research from MIT shows that 40% of employee productivity is explained through online interaction
16. Myths vs. Facts MYTH: It is a distraction FACT: In a study, 51% of Gen Y believe it is important to pay attention in meetings/class
17. Myths vs. Facts MYTH: It is narcissistic FACT: People use it to listen to customers, stay connected to friends & family, to sell products & services and to learn!
19. Headlines: The Bad The Story: 42 students at Eden Prairie High School in Minnesota were questioned and more than a dozen faced disciplinary action because of pictures posted with what appeared to be alcoholic beverages. Said the school, “While school officials don’t go looking at student sites for wrongdoing, they do take action when there is legitimate information about violations of high school rules.”
20. Headlines: The Bad The Story: 2 students were expelled & 1 more suspended for insulting their principal on Facebook. Nine others were pardoned after leaving comments to the post. One of the students stated “I commented on Facebook but I did not think it was anything offensive. I thought we were chatting amongst ourselves as peers.”
21. Headlines: The Bad The Story: Tyler Clementi’s last words posted on Facebook, “Jumping off the gw bridge sorry” after being secretly videotaped and streamed online. His roommate and another student used Twitter to promote the streaming and now both face police charges.
22. Headlines: The Bad The Story: Postings made by the school supervisor were discovered by parents and caused such a furor that she was forced to resign. She called residents of the town “arrogant and snobby.” She made $92,000/year and thought she had set her Facebook settings on private.
23. Headlines: The Bad The Story: Due to continued negative and inappropriate comments on their district Facebook page, Mansfield ISD in Texas decided to shut down the page.
41. FACEBOOK 101 With over 700 million users, Facebook is the world’s largest social network. It’s the ultimate connecter allowing users to connect online through updates, blogs, photos, games and much more. Advantages -Access to a huge and diverse audience – Facebook’s largest user base is 35-54 -Ability to share multiple types of content including photos, video and text -Users spend more time on Facebook than any other website on the web – so why not be there? Tips Content is King – interesting content is very important Integrate photos and video whenever possible
42. FACEBOOK 101 THREE WAYS TO USE FACEBOOK: USE PHOTOS & VIDEOS EVENTS & NOTES FACEBOOK QUESTIONS
43. YOUTUBE 101 With over 1 billion views per day, YouTube is by far the largest video sharing site on the web. In addition, it’s the second most popular search engine ahead of both Yahoo and Bing. Advantages If you’re trying to engage a younger audience, this is the place Interesting video can increase engagement of almost any tactic YouTube videos can be used on Facebook, a blog, Twitter, TV, etc. Tips Don’t create a goal of “let’s go viral.” It almost never works that way.
44. YOUTUBE 101 FIVE WAYS TO USE YOUTUBE: SHOWCASE PROGRAMS CRISIS COMMUNICATIONS CUSTOMER SERVICE PROMOTIONS & CONTESTS Q & A’s
45. TWITTER 101 The world’s fastest growing social network that allows you to send short messages, called “tweets,” to your friends or “followers.” You can follow others and receive their tweets in real time. Advantages Very mobile and fast Ability to easily expand your network by connecting with both locals and influential's Tips Be a resource - success on Twitter is achieved through valuable and interesting content Listen – before saying anything, follow others in your community to gauge what the conversation is like
46. FIVE WAYS TO USE TWITTER: MARKET RESEARCH REWARD LOYALTY SHARE EXPERTISE RUN DEALS & PROMOTIONS RECEIVE CUSTOMER COMPLAINTS
47. BLOGGING 101 Over the last ten years blogging has gone from “what the heck is a blog?” to “do you have a blog?” Advantages When Twitter or Facebook is too limiting, a blog give you the chance to expand on a topic A good blog encourages conversation and if successful, can really improve overall engagement Tips Think long-term – It typically takes a long time to achieve blog success Try to add personality to your writing
48. FIVE WAYS TO USE BLOGS: SHOWCASE STAFF KNOWLEDGE AS A SOUNDING BOARD DOCUMENT VOLUNTEERISM SHOWCASE STUDENTS DOCUMENT CONSTITUENTS’ CONCERNS
59. >Decide what works for you>Know your audience>Be proactive>Train & educate>Measure success/failure CONTACT ME: shane@greatheightspr.com Twitter.com/shanehaggerty
It has grown at astounding rates, it’s part of people’s lifestyles & those 35 and up are the biggest users
Perhaps the most successful example of social media is taking place now in Palm Beach County, through the Facebook page, "Testing is not Teaching! -- PBC citizens united to make a difference!”Wellington mom Lisa Goldman started it in September to oppose a new school district testing program."We have more fans than most people running for local offices," boasted Goldman, whose site attracted more than 8,000 friends in about two months.
Over 700 fans of this drug bust pageStudents and parents fighting on pageImagine the power the person who created this page has if they wanted to leverage these 700+ followers?
Perhaps the most successful example of social media is taking place now in Palm Beach County, through the Facebook page, "Testing is not Teaching! -- PBC citizens united to make a difference!”Wellington mom Lisa Goldman started it in September to oppose a new school district testing program."We have more fans than most people running for local offices," boasted Goldman, whose site attracted more than 8,000 friends in about two months.
Over 700 fans of this drug bust pageStudents and parents fighting on pageImagine the power the person who created this page has if they wanted to leverage these 700+ followers?
Over 700 fans of this drug bust pageStudents and parents fighting on pageImagine the power the person who created this page has if they wanted to leverage these 700+ followers?
Over 700 fans of this drug bust pageStudents and parents fighting on pageImagine the power the person who created this page has if they wanted to leverage these 700+ followers?