1. Social Levy Campaigns OHSPRA and OSBA Guerilla Communications Workshop

2. What is social media? OHSPRA and OSBA Guerilla Communications Workshop

4. Social media changes the way we communicate from one-way and top-down to two-way, bottom-up

8. Social Media Traditional PR Social Media is…. Authentic Old media with decreasing eyeballs Media Relations Short Lifecycle Student Engagement One-Way Community Perception

9. What are the social media tools? OHSPRA and OSBA Guerilla Communications Workshop

10. The worlds fastest growing social network that allows you to send short messages, called “tweets”, to your friends or “followers.” You can follow others and receive their tweets in real time. Advantages Very mobile and fast Ability to easily expand your network by connecting with both locals and influential's Tips Be a resource - success on Twitter is achieved through valuable and interesting content Listen – before saying anything, follow others in your community to gauge what the conversation is like Twitter

11. Facebook With over 500 million users, Facebook is the world’s largest social network. It’s the ultimate connecter allowing users to connect online through updates, blogs, photos, games and much more. Advantages Access to a huge and diverse audience – Facebook’s largest user base is 35-54 Ability to share multiple types of content including photos, video and text Users spend more time on Facebook than any other website on the web – so why not be there?Tips Content is King – interesting content is very important Integrate photos and video whenever possible

12. Flickr Flickris the 2nd largest photo sharing site behind Facebook. It can serve as a hub for high quality photos, event photos or a photo journalism project. Advantages Flickr takes a regular photo and makes it social Photos can be streamed live on your website, which give a fresh feel to your site Less risk than other social media sites Tips Don’t expect much from Flickr – instead use it to add value to your other tactics

13. YouTube With over 1 billion views per day, YouTube is by far the largest video sharing site on the web. In addition, it’s the second most popular search engine ahead of both Yahoo and Bing. Advantages If you’re trying to engage a younger audience, this is the place Interesting video can increase engagement of almost any tactic YouTube videos can be used on Facebook, a blog, Twitter, TV, etc. Tips Don’t create a goal of “let’s go viral.” It almost never works that way

14. Blogging Over the last ten years blogging has gone from “what the heck is a blog” to “do you have a blog?” Advantages When Twitter or Facebook is too limiting, a blog give you the chance to expand on a topic A good blog encourages conversation and if successful, can really improve overall engagement Tips Think long-term – It typically takes a long time to achieve blog success Try to add personality to your writing

15. What is the purpose of social media? OHSPRA and OSBA Guerilla Communications Workshop

16. Conversations 78 % of people on social media trust peer recommendations

17. Building Relationships With good relationships, customers will inform you that they want something better. Without a relationship, you have nothing.

18. Conversations & Relationships

19. Collaboration For those companies that deployed collaboration tools, 72% stated that they experienced better business performance compared to only 46% of companies that did not deploy them.

20. Collaboration Blog.ohiohipoint.com

21. Collaboration

22. Protecting Your Brand Anyone can now speak for your brand. Why would you allow them to be the only voice?

23. Protecting Your Brand

24. Protecting Your Brand

25. Creating Community Give people a reason to be a part of something

26. CREATING COMMUNITY

27. RESULTS? Your results are determined by how well you engage your audience

28. Next steps:

29. Social Levy Campaigns OHSPRA and OSBA Guerilla Communications Workshop QUESTIONS?

30. Social Levy Campaigns OHSPRA and OSBA Guerilla Communications Workshop This presentation is available at: http://nspraohio.org