1. WHY YOUR WEBSITE MATTERS Erika Daggett, Chief Information Officer at Sycamore Community Schools Shane Haggerty, Owner/Director of Strategy at Great Heights Marketing + Communications Billy Fischer, Director of Business Development at Oxiem Interactive

2. WHY WEBSITES MATTER?

3. 1. Decline in traditional media usage continues. 2. Fragmented audiences. 3. Increase in high speed internet availability. 4. Ability to “feed” everything into one place

4. “ OLD” WEBSITES

6. “ NEW” WEBSITES

9. Olathe Public Schools, 21st Century High School Programs site Kansas 2011 National School Public Relations Association Award of Excellence

10. Olathe Public Schools Kansas

11. Virginia Beach City Public Schools Virginia http://www2.vbschools.com/gradwall/ 2011 National School Public Relations Association Award of Merit

12. Cleveland Heights-University Heights City School District Ohio 2011 National School Public Relations Association Award of Merit

13. Dayton Public Schools Ohio

14. Ohio Hi-Point Career Center Ohio 2010 Ohio School Public Relations Association Award of Excellence http://hipointjourneys.com / 2010 Central Ohio PRSA Prism Award

15. What’s Next For Websites 3 Tips 3

16. Mobile Friendly Websites 1

17. Like it or not, you’re going to need a mobile friendly website. Mobile Users > Desktop Internet Users Within 5 Years Global Mobile vs. Desktop Internet User Projection, 2007-2015e Source: Morgan Stanley Research Internet Users (MM)

18. Today’s Trend: Mobile Websites

19. Future Trend: Make it responsive

20. Social Integration 2

21. Today’s Trend: Displaying Social Icons & Feeds

22. Future Trend: Deep Social Integration

23. Future Trend: Deep Social Integration

24. Institutional Integration 3

25. Today’s Trend: Basic Integration

26. Future Trend: More than just a communications tool

28. This presentation will be available at: Facebook.com/ohspra SAVE THE DATE! March 15-16, 2012 OHSPRA Spring Conference & Achievement Awards ohspra.org