- Tapal Danedar is the 3rd largest tea brand in Pakistan with the highest market share in the Danedar category at 67%. - In 2007-2008, Tapal Danedar spent Rs. 120 million on advertising with a focus on launching its hard pack version and the ICC Champions Trophy tournament. - For 2008-2009, Tapal Danedar allocated Rs. 166.24 million for advertising, focusing on strengthening brand recall and loyalty through increased spending around launch of the hard pack and Ramadan.