Unicorns Metrics and Hotsauce - Lessons about Evangelism from the Yahoo! Developer Network
âąAls PPT, PDF herunterladenâą
0 gefĂ€llt mirâą960 views
The document discusses strategies for effectively communicating with developers as a technical evangelist. It recommends: 1) Understanding developer subcultures and communicating using relevant "memes" and topics like HTML5 and cloud computing. 2) Recognizing that developers pride themselves on their intelligence so messages should be authentic and avoid "pitching things you can't discuss." 3) Choosing appropriate metrics like social media engagement, page views, and SDK downloads to measure impact and continuously improve outreach. 4) Identifying a "hot sauce" like YQL that integrates services and toolkits to start cross-selling other products and build the brand.
![[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Who](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Empfohlen
Weitere Àhnliche Inhalte
Ăhnlich wie Unicorns Metrics and Hotsauce - Lessons about Evangelism from the Yahoo! Developer Network
Ăhnlich wie Unicorns Metrics and Hotsauce - Lessons about Evangelism from the Yahoo! Developer Network (20)
Mehr von Tom Croucher
Mehr von Tom Croucher (20)
KĂŒrzlich hochgeladen
KĂŒrzlich hochgeladen (20)
Unicorns Metrics and Hotsauce - Lessons about Evangelism from the Yahoo! Developer Network
- 1. Unicorns, Metrics and Hot Sauce Tom Hughes-Croucher 2010 Developer Relations Conference
- 3. Meeting developers on their home turf
- 5. A Very tiny YDN Update
- 10. YOS :: Technology Stack
- 12. Unicorns
- 17. Most talked about slide in âApps from Space!!!11!!!â
- 21. Metrics
- 24. Social Networks
- 28. Hot Sauce
- 29. Par it down
- 30. Par it down
- 32. Find your Hot Sauce
- 34. YQL is my hot sauce Brand Build Cross sell
- 36. Key Take Aways
Hinweis der Redaktion
- 1851-1922 articles 11million -- Light, flexible, a-la-carte, hosted, complete stack, one licence Example usage outside Y! NY Times wanted to make 1851-1922 articles available for free as PDF Needed to assemble a grid 11 million articles processed in under 24 hours using 100 Amazon EC2 instances http://open.blogs.nytimes.com/2007/11/01/self-service-prorated-super-computing-fun/ Doug Cutting (Lucene, Nutch) founded the Hadoop project and joined Y! in January 2006 Y! Hadoop team started March 2006 Y! continues to make substantial contributions to the project http://lucene.apache.org/hadoop/ ------------------------------ Industrial strength cross-browser JavaScript and CSS Generous BSD license PayPal.com, Opera.com, O'Reilly Publishing Catalog http://tech.groups.yahoo.com/group/ydn-javascript/links/YUI_Implementations_001149002597/
- http://blog.pipes.yahoo.net/ http://www.readwriteweb.com/archives/the_ultimate_yahoo_pipes_list.php NYT + Flickr
- http://labs.systemone.at/retrievr/?sketchName=2009-02-18-19-48-28-697469.4#sketchName=2009-02-18-19-51-28-415908.4 http://www.findmespot.com/fireeagle/
- Create a horizontal, aggregated social experience â on and off Yahoo! Enable the innovations of the developer community â on and off Yahoo! Integrate Y!OS across Yahoo! to increase relevancy, innovation and choice
- Simple signup Code snippets YahooDemo -> Everywhere
- What Is Web 2.0 Design Patterns and Business Models for the Next Generation of Software by Tim O'Reilly 09/30/2005