Semiotics Intro - AS COMMS

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Simon Gummer

Business Technologie

Process school ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object]

Codes ,[object Object],[object Object],[object Object],[object Object],In groups, come up with some examples of codes and write down how they work with all three rules – present to the class

Identifying Codes ,[object Object],[object Object],[object Object]

Negotiation ,[object Object],[object Object],[object Object]

Syntagm & Paradigm ,[object Object],[object Object],What paradigms have been used here? How would taking a different syntagm from these sets change meaning? What are the dominant signs?

[object Object],[object Object],[object Object]

Anchorage ,[object Object],[object Object],[object Object],“ Warmer, drier summer on the way” Guardian 2008

Scott Brown, model politician trumps Obamas man.

Prince in New Zealand and Australia on first overseas tour

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