2. Representation
AS Media

3. Media Debates Homework
While you wait for class to start you should
get out your media debates poster and be
prepared to present for 30 seconds telling us
what your debate is, why you chose it and
why is it important?
If you haven't read the Talent Tube article or
selected your quotes from it now is a good
time to start!

4. Talent Tube
In small groups select the best quotes from the 10 you
selected earlier. Write them nicely on the car provided and
stick on the wall.
Be prepared to justify you choice of quotes

5. present
media
debate
h/w
Apply
knowledge of
Review
Institutions &
representation
to Representation quotes
broadcasting h/w
Review
existing
knowledge of
representation

6. Recap
What do we mean by form?
What does denotation and connotation mean?
What is the effects model?
What is the uses and gratifications model?
What are the three different types of institution?
What does synergy mean?
Why are these concepts important to broadcasting?

7. Defining ‘Representation’
Representation is ‘showing’
representation is re-presenting people, events, locations etc via
media products
All media are forms of representation
A news broadcast represents events that have happened
A science-fiction film represents things that have not happened
The creators of meaning are governed by their own ideologies
No representation is ever objective

8. How do you analyse
representation?
What is being represented? (people/places/objects)
Who has created the product?
Who is the product for?
Is the representation positive/negative according to the
target audience?
What is your reaction to the text?
How do you think this product is situated against other
products in the market?

9. Analysing Representation
View and analyse the representation at work within the following TV
clips:
http://www.youtube.com/watch?v=xdo79znnHl8 –
Goodness Gracious Me
http://www.youtube.com/watch?v=dHmbZt8eyKc
Homeland
http://www.youtube.com/watch?v=2HAUmII_hcg
Big Fat Gypsy Wedding

10. Summary
In groups you will need to summarise your knowledge of
ONE of the following areas:
Form
Audience
Institution
Representation
You must apply this to the broadcasting industry
Make it look pretty as it will be used for our wall
display and this will be handy when we revise for
your exam