1. S E N I O R E D U C A T I O N
S E P T E M B E R 1 4 , 2 0 1 0
The Balanced Woman

2. Branding Yourself!

3. Opening Exercise
Write down as many brands of butter as you can think
of!

4. Opening Exercise
 Now- write down as many brands of paint as you
can!

5. Why Does This Matter?
 Studies have shown that our brains lose the ability to
remember cues, names, and interesting pieces of
information after 3-7 items have been listed

6. -Professional World?
-Graduate Programs?
-Law School?
-Education?
-(marriage….)
-Disney World?
Know Where You’re Going?

7. What Is Branding?
 Personal branding is the process whereby people
(and their careers) are marked as “brands.”
 Brands are ways to package and present yourself
with your best foot forward
 It’s about playing up your strengths:
 Clothing, Appearance, Knowledge, Skill Set, Language,
Personality

8. Why It’s Important
 Displays your strengths
 Presents you as an asset
 Makes an incredible impression
 Marks you as memorable

9. To Develop Your Professional Brand
 Start practicing professional language
 Build interviewing clothes into your wardrobe
 Apply!
 Wide net; Fishing pole
 Describe yourself in 4 words
 Not just personality; Think about what you want employers to
know about you

10. Examples
 http://www.funny2.com/resume.htm
 http://www.lowtechhappyhour.com/hireaustin.org/i
mages/BadResume.JPG

11. Streamlining
 When applying for jobs, discuss what’s relevant!
 Number 1 rule of resume/cover letter/application
writing is FOCUS
 If it doesn’t apply- forget it!

12. What You Don’t Want
 In interviews, networking events…
 On applications, cover letters, resumes….
 In meetings with professors or mentors

13.  Employers to be overwhelmed by the amount of
information presented
 Employers to be confused by what you are seeking
 Employers to be unsure of who you are
 Employers to not remember your name and
something special about you
What You Don’t Want

14. What You Can Do
 Practice interview questions with peers
 Attend as many networking events and career fairs
as possible
 Spend a day “in the field” with someone
 Make as many presentations as possible
 Seek advice
 Start looking for and applying for jobs NOW

15. Resources
 Dr. Andrea Dixon; Director, The Keller Center for
Professional Sales
 Andrea_Dixon@baylor.edu

16. Reading Materials To Make You Sound
Smarter
 Stephen Covey’s

17.  Dale Carnegie’s
Reading Materials To Make You Sound
Smarter

18.  Nancy Barry’s
Reading Materials To Make You Sound
Smarter