Innovating business can lead to new goals, win competition, improve processes and get success. This presentation arises from e-cig usage to explain 5 really key factors of business innovation
4. „How I stopped smoking‟
presents a 5-lesson story that
arises from e-cig usage
to talk about
business innovation
4
Innovating can be
the right manner to
change and improve
your habits
picture from www.andyhanselman.com
6. Innovation can
open opportunities
never explored
before
…since new products can
improve habits and turn them
into something different
6picture from http://ioffer.com
7. 7
LESSON #1
new & innovative
products can change
the rules of business,
freeze out competition,
open blue ocean
markets
9. Use innovation to foster
improvement and benefit from it
…as 31% of US smokers who tried e-
cig stopped smoking within 6 months
source: http://www.statisticbrain.com/electronic-cigarette-statistics/
9
picture from http://www.best-electronic-cigarettes.net
10. 10
LESSON #2
the most innovative companies benefit from innovation
in terms of business growth, since they reached an
average 14% increase in revenues and 1 in 4 revealed an
increase of more than 20%
source: “Most innovative companies 2012”, Forbes
13. 13
LESSON #3
the best small companies, in Germany, invest up to 6% of
revenues in Research & Development, a great deal more
than the average 3% revealed by other companies
source: “Hidden champions”, Simon-Kucher & Partners, 2011
15. Good innovation is likely
to be sustainable in
medium-long term
…you can take advantages for
your habits and for your wallet as
well
15
Average $300-$400 per year smoking
e-cig, instead of over $1.200 smoking
tobacco cigarettes
16. 16
LESSON #4
Germany best small companies use innovation to be
leader in their industry. Leadership means market share
of 30%, half more than their best competitors.
Leadership is key for business sustainability.
source: “Hidden champions”, Simon-Kucher & Partners, 2011
18. Spending in innovation
is not enough…
…you should focus on the right
objectives to succeed in
innovating your course of action
18picture from http://www.littletonnhhospital.org
19. 19
LESSON #5
world‟s 10 most innovative companies spent in innovation less
than the industry average, just because they focused their
innovation processes on cutting-edge technologies and unmet
market‟s needs
source: “Global Innovation 1000”, Forbes, 2011