Salesforce.com underwent a major enterprise-wide transformation to an Agile development methodology over the course of just 3 months. The transformation was done in a "Big Bang" approach where everyone transitioned together. The results were significant increases in features delivered per team, decreased time between major releases, and improved customer and employee satisfaction. The transformation approach involved executive commitment, a dedicated cross-functional rollout team, training employees in Agile concepts, and radical transparency.

1. LARGE S C A L E AGILE T R A N S F O R M A T I O N Steve Greene | Chris Fry How Salesforce.com revolutionized their R&D development methodology in a Big Bang way

2. History

3. 8 Age of Salesforce in years

4. from the beginning

5. 3 Number of people in R&D

6. fast innovative smart

7. 4 Number of Major Releases per year

8. 7 years later

9. rapid success

10. 35,000+ Customers

11. 900,000 Subscribers

12. 110 Million transactions per day

13. 200+ people in R&D

14. but

15. it was getting more difficult to deliver

16. 2000 2001 2002 2003 2004 2005 2006 Features Delivered per Team Days between Major Releases

17. 1 Number of Major Releases per year

18. Why?

19. Lack of visibility at all stages in the release Late feedback on features at the end of our release cycle

20. Long and unpredictable release schedules

21. Gradual productivity decline as the team grew

22. What did we do about it?

23. Major enterprise-wide Agile Transformation in just 3 months

24. Transformation Results 2000 2001 2002 2003 2004 2005 2006 2007 Features Delivered per Team Days between Major Releases

25. Transformation Results January 2007 March 2007 November 2007 August 2007 Rapid Reaction for an Agile World 60+ critical features delivered in < 9 months Average Idea to Release rate: 2.2 quarters 70% of Top 10 Ideas on track for delivery in 2007 Summer ‘08 Winter ‘09 Spring ‘08

26. Our customers are happy…

27. Our teams are happier…

29. What is ADM? ADM is a modified Scrum/XP style of product development that is specific to Salesforce. It employs Scrum project management framework and adopts certain XP practices.

30. What is ADM? Re-factoring Self-organizing Predictable releases Transparent Ftest - Selenium Continuous integration Debt free Just-in-time Iterative Always Potentially Releasable Time-boxed User stories Agile Lean Early feedback Code Reviews Collective Code Ownership Self-correcting

31. How’d we do it?

32. Launched organizational change program

33. Everyone jumped in together

34. Created a dedicated, cross-functional rollout team

35. Positioned as a return to our core values

36. Listen to your customers Iterate KISS

37. Distributed Ken Schwaber’s Agile book Developed 2-hour Agile overview

38. Sent 30 ScrumMasters to ScrumMaster Certification Sent 35 Product Managers to Product Owner Certification

39. Created internal, wiki-based website as a reference for team members

40. What would we do differently?

41. Train Product Owners earlier and with more intensity

42. Involve more individual contributors early

43. Get outside coaching earlier

44. Give key executives concrete deliverables around the rollout

45. Be more clear about what the agile ‘rules’ are

46. Keys to success?

47. Ensure executive commitment to the change

48. Focus on principles over mechanics

49. Focus on automation

50. 16332 5752 2656

52. Provide radical transparency

53. Advice?

54. Create a dedicated, cross-functional rollout team

55. Get professional help

56. Focus on getting several teams to excellence

57. Create a company sprint heartbeat

58. Decide early on the right tool

59. Scrumforce built on the Salesforce Platform

60. Scrumforce built on the Salesforce Platform

61. When the heat is on stick to your guns

62. Encourage radical visibility and over-communicate

63. Experiment, be patient and expect to make mistakes

64. Agile Roadmap January October April October “ Agile Launch” Big Bang Rollout “ Excellence, Sustainability & Expansion” Expanding Velocity, Expanding Intelligence, Expanding Influence Globally January 144 146 July 148 150 152 Rollout Adoption Excellence Expansion

65. Ok, sounds good but what are we working on now?

66. Sustainable Velocity

67. Waterfalling in sprint Shared teams TDD

68. Dependencies

70. Leadership

71. Don’t be afraid to change the entire company all at one time

72. It’s not Process

73. It’s ADM

74. Executive Producer Parker Harris

75. Screenplay Chris Fry

76. Director Steve Greene

77. Co-Producer Jenny Cheng

78. Co-Producer Todd McKinnon Courtney Broadus

79. Executive Producers Steve Greene Chris Fry

80. Story Editors Andrea Leszek Catherine Courage

81. Starring Steve Graykowski

82. Eric Babinet

83. Rajani Ramanathan

84. April Oman

85. Guest Starring Matt Ho

86. Pete Behrens Rob Myers

87. Special Guest Stars Steve Fisher Woodson Martin

88. Co-starring Peter Morelli Siddhartha Singh

89. Rasmus Mencke Amy Farrow

90. With Andrew Sandler

96. Special Thanks to Mike Cohn

97. Rolled out entirely on location in San Francisco, California USA

98. The characters and events depicted in this rollout are real. Any similarity to fictional persons, living or dead, is purely coincidental. Copyright © 2007 Salesforce.com. All rights reserved. First publication of this rollout (process and overview): United States of America 2007. Salesforce.com is the owner of the copyright in this rollout This rollout is protected by the copyright laws of the United States of America and other countries. Any unauthorized duplication, copying, or use of all or part of this rollout may result in a serious dorking in accordance with applicable laws.

99. This has been a presentation of