Presentation given by Steve Gorney of s-go Consulting at Joomla Day DC 2010.

1. Joomla! SEO Bootcamp Presented by:Steve Gorneys-go Consulting s-go.net

2. Just Discovered Joomla! SEO Inside Secret Joomla! SEO Bootcamp by Steve Gorney • s-go.net

3. Just Discovered Joomla! SEO Inside Secret Joomla! SEO Bootcamp by Steve Gorney • s-go.net EMPTY

4. Just Discovered Joomla! SEO Inside Secret Joomla! SEO Bootcamp by Steve Gorney • s-go.net There is None! Good SEO is Good SEO with Any Site Good Old Fashioned Hard Work Planning & Execution

5. What is SEO? SEO is the process of improving the visibility of a web site or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results on specific keywords or key phrases. Joomla! SEO Bootcamp by Steve Gorney • s-go.net

6. Think SEO First – Then Develop If New Site – Plan Overall SEO Strategy If Developing for Client Talk SEO first, design & function second Do Keyword Research Plan Text, Image and Config Strategy Plan Backlink Strategy Analytics & Sitemap XML Joomla! SEO Bootcamp Joomla! Day DC 10/16/2010

7. Why Google? Joomla! SEO Bootcamp by Steve Gorney • s-go.net Source : hitwise.com

8. Where Does My Joomla Site Rank? For Existing Sites Google PageRank • n/a to 10 Authority – Affects SERPs Understanding the Algorithm Alexa, Compete & Quantcast Traffic Ranking Global & USA Over Time Joomla! SEO Bootcamp Joomla! Day DC 10/16/2010

9. Where Does My Joomla Site Rank? Joomla! SEO Bootcamp Joomla! Day DC 10/16/2010 HowPageRank Works Simplified!

10. Where Does My Joomla Site Rank? Analytics Google & Sitemeter (Insert sitecode or plugin) Woopra – Real Time Tools Firefox & Chrome Browser Plugins SEO Quake – Search Status – Others Websitegrader.com • dnfame.com seomoz.org/rank-tracker Joomla! SEO Bootcamp Joomla! Day DC 10/16/2010

11. Where Does My Joomla Site Rank? Joomla.org – PR 9 – Alexa 255 Washingtonpost.com – PR8 – Alexa 335 Drupal.org – PR9 – Alexa 466 Picnet.net – PR6 – Alexa 740,967 4Webinc.com – PR6 – Alexa 1,654,260 s-go.net – PR5 – Alexa 533,502 Was <200,000 10/09 Joomla! SEO Bootcamp Joomla! Day DC 10/16/2010

12. The Importance of Keywords It Is What People Search For Short Tail & Long Tail Search “youth association website” http://www.s-go.net/index.php/s-go-blog/213-youth-association-sveya-a-joomla-website Research Terms to Rank For https://adwords.google.com/select/KeywordToolExternal Joomla! SEO Bootcamp Joomla! Day DC 10/16/2010

13. The Importance of Keywords Affects Google SERPs (Result Pages) Affects Local & Global Traffic Understand Competition Joomla! SEO Bootcamp Joomla! Day DC 10/16/2010

14. The Importance of Backlinks Anchor Text Backlinks & Google Algorithm #1 Most Important Factor – SEO Moz Anchor Text in Title & First Sentence From Trusted, Relevant & High PR Sites Joomla.org, Blog Comments Social Media Promotion Joomla! SEO Bootcamp Joomla! Day DC 10/16/2010

15. Content is King – What Google Likes Can Not Have Enough “New” Content News Articles & Blogs Several Per Week Use Keyword Research & Embed Article Titles & Title Tags First Sentence of Article Joomla! SEO Bootcamp Joomla! Day DC 10/16/2010

16. Joomla! Core SEO Specifics On Page Titles & URL Strings Title Tags - Browser Titles Headline (H) Tags Image Tags Meta Descriptions Meta Tags - Nope Joomla! SEO Bootcamp Joomla! Day DC 10/16/2010

17. Joomla! Core SEO Specifics On Page/Article Titles Highly Important to Google - Affected by Joomla Setup Whether Menu is Category Blog or Article Joomla! SEO Bootcamp Joomla! Day DC 10/16/2010 Page/Article Title

18. Joomla! Core SEO Specifics Search Engine Friendly URLs Select Yes in Global Configuration URL String Set in Menu Alias – Use Keywords Joomla! SEO Bootcamp Joomla! Day DC 10/16/2010 URL String

19. Joomla! Core SEO Specifics Title Tags - Browser Titles Very, Very Important (4th SEOMOZ) Should Contain Keywords Uses Page Title Parameter or Category by Default Joomla! SEO Bootcamp Joomla! Day DC 10/16/2010

20. Joomla! Core SEO Specifics Headline (H1) Tags Article Headline/Title on Page Moderately Important to Google Keyword as First Words Not Inserted in Joomla by Default Headline (H2-H6) Tags Not Very Important to Google Joomla! SEO Bootcamp Joomla! Day DC 10/16/2010

21. Joomla! Core SEO Specifics Image Alt Tags Lightly Important to Google Keywords in Alt Tag Joomla! SEO Bootcamp Joomla! Day DC 10/16/2010

22. Joomla! Core SEO Specifics Meta Descriptions Lightly Important to Google Keywords in Meta Description on Article Page Might Show Up on Google SERPs Page Joomla! SEO Bootcamp Joomla! Day DC 10/16/2010

23. Joomla! Core SEO Specifics Meta Tags – Nope Not Used by Search Engines Might Be Used in Blogs & Navigation Tags Module, or in Visable Meta Joomla! SEO Bootcamp Joomla! Day DC 10/16/2010

24. What Joomla! Plug-ins? Sitemap – Xmap Creates Sitemap XML Submit to Google Sitemap XML sh404SEF SEF Strings & H1 Tags Title/Browser Tags Google Analytics Insertion & Reporting Better Component URL Control One SEF URL for Duplicate Joomla URLs Joomla! SEO Bootcamp Joomla! Day DC 10/16/2010

25. What Joomla! Plug-ins? Social Media Buttons - Promotion Many available – look for programmability Testing TBFSocial http://extensions.joomla.org/extensions/social-web/republish/12654 Article H1 Plugin http://extensions.joomla.org/extensions/site-management/seo-a-metadata/7490Title/Browser Tags Joomla! SEO Bootcamp Joomla! Day DC 10/16/2010

26. What Joomla! Plug-ins? SEO CanonicalisationPlugin Easy re-direct for www & non www http://extensions.joomla.org/extensions/site-management/seo-a-metadata/5355?qh=YToxOntpOjA7czozOiJzZW8iO30%3DArticle H1 Plugin JoomSEO, Smart SEO, iJoomla SEO Joomla! SEO Bootcamp Joomla! Day DC 10/16/2010

27. Summary Keyword Research Continuously Add Keyword Rich Content Good Page & Article Titles Build Quality Backlinks Use Joomla SEO Plugins (When needed) Use Analytics & Sitemap XML Promote Using Social Media Read, Read & Read Joomla! SEO Bootcamp Joomla! Day DC 10/16/2010

28. SEO Resources http://www.seomoz.org http://www.mattcutts.com/blog/ http://www.searchengineguide.com http://searchengineland.com http://seo.alltop.com http://www.searchenginejournal.com http://outspokenmedia.com/blog Joomla! SEO Bootcamp Joomla! Day DC 10/16/2010

29. About s-go Consulting s-go Consulting – s-go.net Mambo/Joomla Since 2003 Joomla Web Design • Joomla Template from PSD Website Development – Blog Development SEO Strategy • Social Media Strategy Video • Hosting • Domains This presentation http://www.s-go.net/index.php/s-go-blog/288-joomla-seo-bootcamp-presentation Joomla! SEO Bootcamp Joomla! Day DC 10/16/2010