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Sociocultural Approach
What Is It? 
The sociocultural approach focuses on the roles of 
ethnicity, gender and culture in the formation of 
personality.
Individualism 
Individualism is a social theory that favors freedom for 
one’s self over collective control. 
EX: A person who says they are a nurse instead of 
referring to themselves as a member of the hospital.
Collectivism 
Collectivism is when a person gives groups more priority 
over their individual self. 
EX: A person who says they are a father instead of 
referring to their occupation.
Comparison 
Individualism and collectivism are different because one 
sees themselves as a part of a group, and the other 
sees themselves as they are. 
They are similar because they both have to do with how 
one views themselves.
Carl Rogers 
(1902-1987) 
Rogers noted that our self concepts tend to 
reflect how we believe other people see us. 
Believed that children in some families learn that 
it is bad to have ides of their own. The fear of 
seeing themselves as wrong, they may have to, 
in a way, disown themselves. 
Believed that we hurt others or act in antisocial 
ways only when we are frustrated in our efforts to 
develop our potential.
CARL ROGERS 
CONTINUED 
He proposed the person-centered theory of psychology 
(people’s self-concepts determine their behavior and 
relationships with others). 
He believed that the relationship between client and therapist 
was crucial in the treatment of psychological disorders and 
that a therapist’s unconditional positive regard could help 
clients undergo psychotherapeutic personality change.
Sociocultural Factors and the 
Self 
The social and cultural factors also affect the self-concept 
and self-esteem of the individual. 
EX: Members of ethnic groups introduced to 
discrimination and/or poverty may have poor self-concepts 
and lower self-esteem than those who have 
not experienced those things.
Acculturation and Self-esteem 
Personalities are influenced by more than cultural traits and 
learning experiences. They are also influenced by the culture 
around you. 
Acculturation is the process of adapting to a new or different 
culture. 
EX: A Russian coming to the United States of America and 
having to adjust to the American culture.
Evaluation of Approach 
Provides valuable insights in the roles of ethnicity, 
gender, culture and socioeconomic status in 
personality formation. 
The sociocultural perspective also enhances the 
sensitivity to differences between culture and allows 
us to appreciate much of human behavior.
Works Cited 
http://www.druga.org/~dogsa/Syllabus_SL_11.htm 
http://feetintwoworlds.wordpress.com/2012/05/21/reading-carl-rogers/ 
http://blog.personalgrowthclub.com/balancing-teamwork-and-individualism-http://www.collapsingintoconsciousness.com/individualism-or-collectivism/ 
http://seattlehealinghypnotherapy.com/blog-post/building-confidence- 
and-self-esteem-with-hypnotherapy/
WORKS CITED CONT. 
http://www.evaluationforms.org/examples/ 
http://www.awaken.com/tag/carl-rogers/ 
http://blog.melschwartz.com/2013/07/29/self-esteem-or-other- 
esteem-2/ 
http://www.customhomedesigns.com.au/building-guide/ 
custom-build-vs-project-build-comparison/

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Sociocultural approach

  • 2. What Is It? The sociocultural approach focuses on the roles of ethnicity, gender and culture in the formation of personality.
  • 3. Individualism Individualism is a social theory that favors freedom for one’s self over collective control. EX: A person who says they are a nurse instead of referring to themselves as a member of the hospital.
  • 4. Collectivism Collectivism is when a person gives groups more priority over their individual self. EX: A person who says they are a father instead of referring to their occupation.
  • 5. Comparison Individualism and collectivism are different because one sees themselves as a part of a group, and the other sees themselves as they are. They are similar because they both have to do with how one views themselves.
  • 6. Carl Rogers (1902-1987) Rogers noted that our self concepts tend to reflect how we believe other people see us. Believed that children in some families learn that it is bad to have ides of their own. The fear of seeing themselves as wrong, they may have to, in a way, disown themselves. Believed that we hurt others or act in antisocial ways only when we are frustrated in our efforts to develop our potential.
  • 7. CARL ROGERS CONTINUED He proposed the person-centered theory of psychology (people’s self-concepts determine their behavior and relationships with others). He believed that the relationship between client and therapist was crucial in the treatment of psychological disorders and that a therapist’s unconditional positive regard could help clients undergo psychotherapeutic personality change.
  • 8. Sociocultural Factors and the Self The social and cultural factors also affect the self-concept and self-esteem of the individual. EX: Members of ethnic groups introduced to discrimination and/or poverty may have poor self-concepts and lower self-esteem than those who have not experienced those things.
  • 9. Acculturation and Self-esteem Personalities are influenced by more than cultural traits and learning experiences. They are also influenced by the culture around you. Acculturation is the process of adapting to a new or different culture. EX: A Russian coming to the United States of America and having to adjust to the American culture.
  • 10. Evaluation of Approach Provides valuable insights in the roles of ethnicity, gender, culture and socioeconomic status in personality formation. The sociocultural perspective also enhances the sensitivity to differences between culture and allows us to appreciate much of human behavior.
  • 11. Works Cited http://www.druga.org/~dogsa/Syllabus_SL_11.htm http://feetintwoworlds.wordpress.com/2012/05/21/reading-carl-rogers/ http://blog.personalgrowthclub.com/balancing-teamwork-and-individualism-http://www.collapsingintoconsciousness.com/individualism-or-collectivism/ http://seattlehealinghypnotherapy.com/blog-post/building-confidence- and-self-esteem-with-hypnotherapy/
  • 12. WORKS CITED CONT. http://www.evaluationforms.org/examples/ http://www.awaken.com/tag/carl-rogers/ http://blog.melschwartz.com/2013/07/29/self-esteem-or-other- esteem-2/ http://www.customhomedesigns.com.au/building-guide/ custom-build-vs-project-build-comparison/