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EVOLVING FOR MULTIPLE SCREENS
Stewart Gleadow
Jonny LeRoy
the future?
or a Segway
for your face
B U S I N E S S
C U S T O M E R S
B U S I N E S S
C U S T O M E R S
http://www.flickr.com/photos/bichologo_errante/7881219424/
N A T U R A L
R E S P O N S E
IS TO HAVE A
P U R E L Y
SHORT-TERM
S T R A T E G Y
ECOSYSTEM
EVOLUTION
E M P A T H Y
http://www.flickr.com/photos/travis_simon/4009899340/
F O L L O W T H E M O N E Y
LONG-TERM STRATEGIES
BECOME AN ECOSYSTEM PLAYER
http://en.wikipedia.org/wiki/File:Eden_Project_geodesic_domes_panorama.jpg
B U S I N E S S
C U S T O M E R S
What the
users see
The Rest
SMALL
STITCH-ABLE
S E R V I C E S
S E P A R A T E
PRESENTATION
A N D L O G I C
CONTENT MANAGEMENT SYSTEMS NEED TO EVOLVE
TO DEAL WITH MULTIPLE SCREENS
FROM MANY SERVICES
C H O O S E
TOOLS THAT
PLAY WELL
WITH OTHERS
http://www.flickr.com/photos/curtislife/260056423/
FAVOUR OPEN TECHNOLOGIES
with a healthy dose of short-term pragmatism
CULTURE OF EVOLUTION
http://www.flickr.com/photos/jurvetson/63009926/
EMBED DESIGN INTO
YOUR PROCESS AND TEAMS
M E A S U R E
LEARN AND
A D A P T
SHORT-TERM STRATEGIES
GET THE NUTS
& BOLTS RIGHT
your perimeter is POROUS
like it or not YOU HAVE AN API
security is a TRADE-OFF - trade with EYES OPEN
security is NOT AN APPLIANCE
S E C U R I T Y :
G O O D T E S T I N G
AND AUTOMATION
A L L O W Y O U T O
MOVE QUICKLY
A N D E V O L V E
Android iOS Web BlackBerry
Windows
Phone
experience
platforms
experience
platforms
Mobile
App
KEEP THE APP
S I M P L E
SHARE
LOGIC
WHAT APPROACH
SHOULD YOU TAKE FOR
A NEW PRODUCT?
Evolving for Multiple Screens
Evolving for Multiple Screens
W H A T A P P R O A C H
SHOULD YOU TAKE FOR
AN EXISTING PRODUCT?
CASE STUDY:
A M A J O R
US AIRLINE
Visual
Re-design
?
Frequent, smaller releases
X
X
Visual
Re-design
http://calatrava.github.com
Frequent, smaller releases
X
X
Visual
Re-design
KEEP THE APP SIMPLE
SHARE LOGIC
One team per
channel
One team per
product / service
EVOLVE YOUR ORGANISATION
DISCOVER
SCALE
Optimised for
learning, adapting
and speed
Optimised for predictability, quality and scale
Enterprise
Start-up
SCOPE
TIME
SCOPE
TIME
Important stuff
is visible
SCOPE
TIME
MEASURE SOMETHING ELSE
CYCLE TIME TEAM
VALUE INVESTMENT
LEARNING DISCOVERY
http://www.flickr.com/photos/bichologo_errante/7881219424/
Y O U C A N
HAVE MORE
THAN JUST A
SHORT-TERM
S T R A T E G Y
ECOSYSTEM
EVOLUTION
E M P A T H Y
L O N G - T E R M :
play nicely,
internally & externally
prepare your organisation &
architecture for change
understand the context of
your users & teams
BUILD APPS, BUT PREPARE
FOR A POST-APP WORLD
F O L L O W T H E M O N E Y
S H O R T - T E R M :
GET THE BASICS RIGHT
THANK YOU.
@StewGleadow
http://www.stewgleadow.com/
@jahnnie
http://makesthingsbetter.com/

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Evolving for Multiple Screens