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schawkforretailBRANDS
Brandmanagementtechnologytohelpyoumeetyouruniquechallenges.
Retailers today are building powerful and integrated national brands to
compete with well-known consumer brands. But to win, you must execute
with the agility, efficiency and consistency of consumer brands in your own
shopper-facing materials.
Schawk understands. We’ve been a trusted brand-development-and-
deployment partner for six decades, and today we help growing retail brands
deliver compelling and consistent shopper experiences. Integral to this is
our best-in-class BLUE™
brand management technology solutions, which
directly address the challenges facing ambitious retail brands like yours.
Compete to win. Read on.
We drive more effective development of branded and
informational materials. BLUE technology:
•	 All but eliminates unnecessary asset recreation and searching time.
•	 Drives strict brand consistency.
•	 Enables highly efficient XML-based copy management and
artwork creation with extremely tight tolerances.
•	 Organizes and protects official versions and fosters efficient
proofing collaboration.
We drive more efficient deployment of materials across
all artwork and production phases. BLUE technology:
•	 Has a huge impact on timelines, stage-gates and deadlines, and on
the coordination of input from disparate divisions and locations.
•	 Reduces cycle times and overall cycles required for approvals.
•	 Stores full audit trails of all project activity, which can be retrieved
and exported easily.
What is brand management technology from
Schawk Digital Solutions?
•	 BLUE enterprise software with five web-based modules:
		 Digital Asset Management
		Copy Management
		Workflow Management
		Online Proofing
		Key Performance Indicator Reporting
•	 Full workflow analysis and consulting services.
•	 Fully validated installation and integration, plus training and
support services.
•	 Seamless integration with company-side ERP systems to
support the entire graphics-related workflow.
•	Available on-site services for workflow optimization and
	 brand asset management.
© 2011 Schawk, Inc. All Rights Reserved. No part of this work may be
reproduced in any form without written permission from the copyright
holder. Schawk is a registered trademark of Schawk, Inc. The Schawk
logo is a trademark of Schawk, Inc. BLUE is a trademark of Schawk,
Inc. All other trademarks are the property of their respective owners.
Schawk and BLUE
™
help you meet your challenges. How?
Talk to the experts at Schawk.
Schawk Digital Solutions developed the first brand management
software more than a decade ago and now offers the most comprehensive
software-and-services solution available.
Whether you require a regional deployment or a broader deployment with
thousands of users, BLUE is proven to be scalable, reliable and
capable of meeting the exacting demands of ambitious retail brands.
Much more information on Schawk Digital Solutions, BLUE and brand management
technology is available at Schawk.com in the Technology section and in the
Knowledge Center. Or simply talk to a Schawk expert: email us at
digitalsolutions@schawk.com or contact one of our regional offices:
Americas +1 866 856 9945
EMEA +44 (0)207 861 7777
Asia Pacific +65 3158 1449
www.schawk.com or www.brandsquare.com/user
The combination of Schawk expertise
and BLUE technology can save a brand with
5,000 asset pieces at least $2 million a year.
BLUE can pay for itself in a single year, and
its benefits continue permanently.
Schawk brand management technology,
including BLUE enterprise software, fosters
collaboration, regardless of physical location,
among all workflow participants including
design, marketing, product development,
purchasing and external vendors and suppliers
- crucial for retailers. And BLUE is proven to
drive cost savings and measurable ROI at every
process stage.

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BLUE for Retail Brands

  • 1. schawkforretailBRANDS Brandmanagementtechnologytohelpyoumeetyouruniquechallenges. Retailers today are building powerful and integrated national brands to compete with well-known consumer brands. But to win, you must execute with the agility, efficiency and consistency of consumer brands in your own shopper-facing materials. Schawk understands. We’ve been a trusted brand-development-and- deployment partner for six decades, and today we help growing retail brands deliver compelling and consistent shopper experiences. Integral to this is our best-in-class BLUE™ brand management technology solutions, which directly address the challenges facing ambitious retail brands like yours. Compete to win. Read on.
  • 2. We drive more effective development of branded and informational materials. BLUE technology: • All but eliminates unnecessary asset recreation and searching time. • Drives strict brand consistency. • Enables highly efficient XML-based copy management and artwork creation with extremely tight tolerances. • Organizes and protects official versions and fosters efficient proofing collaboration. We drive more efficient deployment of materials across all artwork and production phases. BLUE technology: • Has a huge impact on timelines, stage-gates and deadlines, and on the coordination of input from disparate divisions and locations. • Reduces cycle times and overall cycles required for approvals. • Stores full audit trails of all project activity, which can be retrieved and exported easily. What is brand management technology from Schawk Digital Solutions? • BLUE enterprise software with five web-based modules: Digital Asset Management Copy Management Workflow Management Online Proofing Key Performance Indicator Reporting • Full workflow analysis and consulting services. • Fully validated installation and integration, plus training and support services. • Seamless integration with company-side ERP systems to support the entire graphics-related workflow. • Available on-site services for workflow optimization and brand asset management. © 2011 Schawk, Inc. All Rights Reserved. No part of this work may be reproduced in any form without written permission from the copyright holder. Schawk is a registered trademark of Schawk, Inc. The Schawk logo is a trademark of Schawk, Inc. BLUE is a trademark of Schawk, Inc. All other trademarks are the property of their respective owners. Schawk and BLUE ™ help you meet your challenges. How? Talk to the experts at Schawk. Schawk Digital Solutions developed the first brand management software more than a decade ago and now offers the most comprehensive software-and-services solution available. Whether you require a regional deployment or a broader deployment with thousands of users, BLUE is proven to be scalable, reliable and capable of meeting the exacting demands of ambitious retail brands. Much more information on Schawk Digital Solutions, BLUE and brand management technology is available at Schawk.com in the Technology section and in the Knowledge Center. Or simply talk to a Schawk expert: email us at digitalsolutions@schawk.com or contact one of our regional offices: Americas +1 866 856 9945 EMEA +44 (0)207 861 7777 Asia Pacific +65 3158 1449 www.schawk.com or www.brandsquare.com/user The combination of Schawk expertise and BLUE technology can save a brand with 5,000 asset pieces at least $2 million a year. BLUE can pay for itself in a single year, and its benefits continue permanently. Schawk brand management technology, including BLUE enterprise software, fosters collaboration, regardless of physical location, among all workflow participants including design, marketing, product development, purchasing and external vendors and suppliers - crucial for retailers. And BLUE is proven to drive cost savings and measurable ROI at every process stage.