DESIGN DEVELOPMENT - GROUP 1


JAMES BURR
DANIEL GONZALEZ
AARON BAKALAR
MIN JUN KIM
PROBLEM SPACE DEFINED   DESIGN DEVELOPMENT - GROUP 1
PROBLEM SPACE DEFINED   DESIGN DEVELOPMENT - GROUP 1
RYTHM           BODY                   MURDER
CLUBS           METABOLISM             DRUGS
DJ              FOOD           ...
RYTHM           BODY                   MURDER
CLUBS           METABOLISM             DRUGS
                FOOD           ...
RYTHM           BODY                   MURDER
CLUBS           METABOLISM             DRUGS
                FOOD           ...
RYTHM           BODY                   MURDER
CLUBS           METABOLISM             DRUGS
                FOOD           ...
CLUBS
DRUNK DRIVING                           SOBER
                    LOCATION
PROBLEM                                 S...
RESEARCH   DESIGN DEVELOPMENT - GROUP 1
37%
PROBLEM STATEMENT
RESEARCH - DRUNK DRIVING
      RESEARCH             DESIGN DEVELOPMENT - GROUP 1
DIE FROM
EVERY YEAR17,602 PEOPLE

DRINK &        DRIVE RELATED ACCIDENTS



             PROBLEM STATEMENT        DESIGN D...
1 BUS FULL OF PEOPLE BLOWING UP
THATʼS
         EVERY DAY...




           PROBLEM STATEMENT    DESIGN DEVELOPMENT - GROUP 1
4 BOEING JETS CRASHING EVERY MONTH...
OR




          PROBLEM STATEMENT      DESIGN DEVELOPMENT - GROUP 1
6 NINE ELEVEN ATTACKS EACH YEAR...
OR




          PROBLEM STATEMENT      DESIGN DEVELOPMENT - GROUP 1
?
HOW CAN WE REDUCE THE THREAT




                               DESIGN DEVELOPMENT - GROUP 1
RESEARCH - LOCATION
    RESEARCH          DESIGN DEVELOPMENT - GROUP 1
NYC(483)?




RESEARCH - LOCATION
    RESEARCH                      DESIGN DEVELOPMENT - GROUP 1
RESEARCH - LOCATION
    RESEARCH          DESIGN DEVELOPMENT - GROUP 1
LA(1,509)




    RESEARCH - LOCATION
        RESEARCH          DESIGN DEVELOPMENT - GROUP 1
CLUBS
LOCATION




           RESEARCH - LOCATION   DESIGN DEVELOPMENT - GROUP 1
WHO IS INVOLVED? PERSONAS   DESIGN DEVELOPMENT - GROUP 1
NORMAN




         WHO IS INVOLVED? PERSONAS   DESIGN DEVELOPMENT - GROUP 1
MIKE




WHO IS INVOLVED? PERSONAS   DESIGN DEVELOPMENT - GROUP 1
MARTHA




WHO IS INVOLVED? PERSONAS            DESIGN DEVELOPMENT - GROUP 1
LAWRENCE




           WHO IS INVOLVED? PERSONAS   DESIGN DEVELOPMENT - GROUP 1
LOUIS




WHO IS INVOLVED? PERSONAS   DESIGN DEVELOPMENT - GROUP 1
LINDA




WHO IS INVOLVED? PERSONAS           DESIGN DEVELOPMENT - GROUP 1
USER EXPERIENCE   DESIGN DEVELOPMENT - GROUP 1
USER EXPERIENCE   DESIGN DEVELOPMENT - GROUP 1
USER EXPERIENCE   DESIGN DEVELOPMENT - GROUP 1
USER EXPERIENCE   DESIGN DEVELOPMENT - GROUP 1
NEEDS & FEATURES   DESIGN DEVELOPMENT - GROUP 1
WEBSITE




      NEEDS & FEATURES   DESIGN DEVELOPMENT - GROUP 1
WEBSITE         RANDOMIZER




      NEEDS & FEATURES       DESIGN DEVELOPMENT - GROUP 1
NEEDS & FEATURES   DESIGN DEVELOPMENT - GROUP 1
BRACELET




           NEEDS & FEATURES   DESIGN DEVELOPMENT - GROUP 1
PARTNERSHIPS
BRACELET




           NEEDS & FEATURES          DESIGN DEVELOPMENT - GROUP 1
NEEDS & FEATURES   DESIGN DEVELOPMENT - GROUP 1
BREATHALYZER




 NEEDS & FEATURES   DESIGN DEVELOPMENT - GROUP 1
?
WHICH INCENTIVE WE GIVE THEM




         NEEDS & FEATURES      DESIGN DEVELOPMENT - GROUP 1
NEEDS & FEATURES   DESIGN DEVELOPMENT - GROUP 1
PARTNERSHIPS




               NEEDS & FEATURES   DESIGN DEVELOPMENT - GROUP 1
PARTNERSHIPS   SPECIAL ENVELOPE




                 NEEDS & FEATURES   DESIGN DEVELOPMENT - GROUP 1
PARTNERSHIPS   SPECIAL ENVELOPE     WEB SITE




                 NEEDS & FEATURES     DESIGN DEVELOPMENT - GROUP 1
WHAT IF?   DESIGN DEVELOPMENT - GROUP 1
WHAT IF?   DESIGN DEVELOPMENT - GROUP 1
MAJOR CORPORATIONS
  LIQUOR COMPANIES




WHAT IF?         DESIGN DEVELOPMENT - GROUP 1
MAJOR CORPORATIONS
  LIQUOR COMPANIES




WHAT IF?         DESIGN DEVELOPMENT - GROUP 1
PROTOTYPING FRAMEWORK   DESIGN DEVELOPMENT - GROUP 1
PROTOTYPING FRAMEWORK   DESIGN DEVELOPMENT - GROUP 1
PROTOTYPING FRAMEWORK   DESIGN DEVELOPMENT - GROUP 1
VIDEO USER OF
THE EXPERIENCE




         PROTOTYPING FRAMEWORK   DESIGN DEVELOPMENT - GROUP 1
VIDEO USER OF
                           WEBSITE
THE EXPERIENCE




         PROTOTYPING FRAMEWORK       DESIGN DEVELOPMEN...
RANDOMIZER
BRACELET
WEB SITE
DISCOUNT COUPONS
T-SHIRT




  FEATURES COVERED   DESIGN DEVELOPMENT - GROUP 1
PROTOTYPE 1 & 2   DESIGN DEVELOPMENT - GROUP 1
PROTOTYPE 1 & 2   DESIGN DEVELOPMENT - GROUP 1
PROTOTYPE 1 & 2   DESIGN DEVELOPMENT - GROUP 1
PROTOTYPE 1 & 2                PROTOTYPE 3




                  TRANSITION          DESIGN DEVELOPMENT - GROUP 1
PROTOTYPE 3   DESIGN DEVELOPMENT - GROUP 1
PROTOTYPE 3   DESIGN DEVELOPMENT - GROUP 1
PROTOTYPE 3   DESIGN DEVELOPMENT - GROUP 1
PROTOTYPE 3   DESIGN DEVELOPMENT - GROUP 1
PROTOTYPE 3   DESIGN DEVELOPMENT - GROUP 1
PROTOTYPE 4   DESIGN DEVELOPMENT - GROUP 1
PROTOTYPE 4   DESIGN DEVELOPMENT - GROUP 1
PROTOTYPE 4   DESIGN DEVELOPMENT - GROUP 1
PROTOTYPE 4   DESIGN DEVELOPMENT - GROUP 1
PROTOTYPE 3   DESIGN DEVELOPMENT - GROUP 1
PROTOTYPE 4   DESIGN DEVELOPMENT - GROUP 1
PROTOTYPE 4   DESIGN DEVELOPMENT - GROUP 1
PROTOTYPE 4   DESIGN DEVELOPMENT - GROUP 1
PROTOTYPE 4   DESIGN DEVELOPMENT - GROUP 1
PROTOTYPE 4   DESIGN DEVELOPMENT - GROUP 1
PROTOTYPE 4   DESIGN DEVELOPMENT - GROUP 1
PROTOTYPE 4   DESIGN DEVELOPMENT - GROUP 1
PROTOTYPE 4   DESIGN DEVELOPMENT - GROUP 1
VIDEO    WEBSITE

 Participating Clubs



Which bene ts will be
      o ered?



 How does it work?



How can i redeem my...
FUTURE IDEAS   DESIGN DEVELOPMENT - GROUP 1
SOCIAL NETWORKING   DESIGN DEVELOPMENT - GROUP 1
LA




     NATIONAL EXPANSION   DESIGN DEVELOPMENT - GROUP 1
SF
 LA




      NATIONAL EXPANSION   DESIGN DEVELOPMENT - GROUP 1
CH
SF
 LA




      NATIONAL EXPANSION   DESIGN DEVELOPMENT - GROUP 1
CH           BO
SF
 LA




      NATIONAL EXPANSION        DESIGN DEVELOPMENT - GROUP 1
CH           BO
SF
 LA
                    MIA




      NATIONAL EXPANSION        DESIGN DEVELOPMENT - GROUP 1
CH         BO
SF                     DC
 LA
                    MIA




      NATIONAL EXPANSION      DESIGN DEVELOPMENT -...
CH         BO
SF                     DC
 LA         DA
                    MIA




      NATIONAL EXPANSION      DESIGN DE...
SHORTCOMINGS & LIMITATIONS   DESIGN DEVELOPMENT - GROUP 1
http://eclubslist.com/e_club_list_u-z.htm
http://losangeles.metromix.com/
http://www.alcoholalert.com/drunk-driving-statis...
THANK YOU




            DESIGN DEVELOPMENT - GROUP 1
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Who is Joe?

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Designing an innovative and unusual campaign to prevent drunk driving. Presented by Parsons Design + Management students: James Burr, Aaron Bakalar, Min Jung Kim, and Daniel Gonzalez

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Who is Joe?

  1. 1. DESIGN DEVELOPMENT - GROUP 1 JAMES BURR DANIEL GONZALEZ AARON BAKALAR MIN JUN KIM
  2. 2. PROBLEM SPACE DEFINED DESIGN DEVELOPMENT - GROUP 1
  3. 3. PROBLEM SPACE DEFINED DESIGN DEVELOPMENT - GROUP 1
  4. 4. RYTHM BODY MURDER CLUBS METABOLISM DRUGS DJ FOOD TAX EVASION CLASSES EXCERCISE DRUNK DRIVING SCHOOLS POLLUTION GETTO COMPETITIONS AIR GANG HIP HOP WATER GUNS MOVEMENT GLOBAL WARMING DRUG LORDS MUSIC SOBER DRUG DEALERS ART FOOD COCAINE COMPOSITION MEDICINE RAPE STYLE DOCTOR ROBBERY DANCE HEALTH CRIME BODY HOSPITAL THEFT ENERGY REHAB VIOLENCE PERFORMANCE SHAPE CONVICTS DISCO GYM PRISON 70’S WHOLE FOOODS POVERTY PROBLEM SPACE DEFINED DESIGN DEVELOPMENT - GROUP 1
  5. 5. RYTHM BODY MURDER CLUBS METABOLISM DRUGS FOOD TAX EVASION DJ EXCERCISE DRUNK DRIVING CLASSES POLLUTION GETTO SCHOOLS AIR GANG COMPETITIONS WATER GUNS HIP HOP GLOBAL WARMING DRUG LORDS MOVEMENT SOBER DRUG DEALERS MUSIC FOOD COCAINE ART MEDICINE RAPE COMPOSITION DOCTOR ROBBERY DANCE HEALTH CRIME BODY HOSPITAL THEFT ENERGY REHAB VIOLENCE PERFORMANCE SHAPE CONVICTS DISCO GYM PRISON 70’S WHOLE FOOODS POVERTY PROBLEM SPACE DEFINED DESIGN DEVELOPMENT - GROUP 1
  6. 6. RYTHM BODY MURDER CLUBS METABOLISM DRUGS FOOD TAX EVASION DJ EXCERCISE DRUNK DRIVING CLASSES POLLUTION GETTO SCHOOLS AIR GANG COMPETITIONS WATER GUNS HIP HOP GLOBAL WARMING DRUG LORDS MOVEMENT SOBER DRUG DEALERS MUSIC COCAINE ART FOOD RAPE COMPOSITION MEDICINE ROBBERY DANCE HEALTH CRIME BODY HOSPITAL THEFT ENERGY REHAB VIOLENCE PERFORMANCE SHAPE CONVICTS DISCO GYM PRISON 70’S WHOLE FOOODS POVERTY PROBLEM SPACE DEFINED DESIGN DEVELOPMENT - GROUP 1
  7. 7. RYTHM BODY MURDER CLUBS METABOLISM DRUGS FOOD TAX EVASION DJ DRUNK DRIVING EXCERCISE CLASSES POLLUTION SCHOOLS GETTO AIR COMPETITIONS GANG WATER HIP HOP GUNS GLOBAL WARMING MOVEMENT DRUG LORDS SOBER MUSIC DRUG DEALERS ART FOOD COCAINE COMPOSITION MEDICINE RAPE DANCE HEALTH CRIME BODY HOSPITAL THEFT ENERGY REHAB VIOLENCE PERFORMANCE SHAPE CONVICTS DISCO GYM PRISON 70’S WHOLE FOOODS POVERTY PROBLEM SPACE DEFINED DESIGN DEVELOPMENT - GROUP 1
  8. 8. CLUBS DRUNK DRIVING SOBER LOCATION PROBLEM SOLUTION PROBLEM SPACE DEFINED DESIGN DEVELOPMENT - GROUP 1
  9. 9. RESEARCH DESIGN DEVELOPMENT - GROUP 1
  10. 10. 37% PROBLEM STATEMENT RESEARCH - DRUNK DRIVING RESEARCH DESIGN DEVELOPMENT - GROUP 1
  11. 11. DIE FROM EVERY YEAR17,602 PEOPLE DRINK & DRIVE RELATED ACCIDENTS PROBLEM STATEMENT DESIGN DEVELOPMENT - GROUP 1
  12. 12. 1 BUS FULL OF PEOPLE BLOWING UP THATʼS EVERY DAY... PROBLEM STATEMENT DESIGN DEVELOPMENT - GROUP 1
  13. 13. 4 BOEING JETS CRASHING EVERY MONTH... OR PROBLEM STATEMENT DESIGN DEVELOPMENT - GROUP 1
  14. 14. 6 NINE ELEVEN ATTACKS EACH YEAR... OR PROBLEM STATEMENT DESIGN DEVELOPMENT - GROUP 1
  15. 15. ? HOW CAN WE REDUCE THE THREAT DESIGN DEVELOPMENT - GROUP 1
  16. 16. RESEARCH - LOCATION RESEARCH DESIGN DEVELOPMENT - GROUP 1
  17. 17. NYC(483)? RESEARCH - LOCATION RESEARCH DESIGN DEVELOPMENT - GROUP 1
  18. 18. RESEARCH - LOCATION RESEARCH DESIGN DEVELOPMENT - GROUP 1
  19. 19. LA(1,509) RESEARCH - LOCATION RESEARCH DESIGN DEVELOPMENT - GROUP 1
  20. 20. CLUBS LOCATION RESEARCH - LOCATION DESIGN DEVELOPMENT - GROUP 1
  21. 21. WHO IS INVOLVED? PERSONAS DESIGN DEVELOPMENT - GROUP 1
  22. 22. NORMAN WHO IS INVOLVED? PERSONAS DESIGN DEVELOPMENT - GROUP 1
  23. 23. MIKE WHO IS INVOLVED? PERSONAS DESIGN DEVELOPMENT - GROUP 1
  24. 24. MARTHA WHO IS INVOLVED? PERSONAS DESIGN DEVELOPMENT - GROUP 1
  25. 25. LAWRENCE WHO IS INVOLVED? PERSONAS DESIGN DEVELOPMENT - GROUP 1
  26. 26. LOUIS WHO IS INVOLVED? PERSONAS DESIGN DEVELOPMENT - GROUP 1
  27. 27. LINDA WHO IS INVOLVED? PERSONAS DESIGN DEVELOPMENT - GROUP 1
  28. 28. USER EXPERIENCE DESIGN DEVELOPMENT - GROUP 1
  29. 29. USER EXPERIENCE DESIGN DEVELOPMENT - GROUP 1
  30. 30. USER EXPERIENCE DESIGN DEVELOPMENT - GROUP 1
  31. 31. USER EXPERIENCE DESIGN DEVELOPMENT - GROUP 1
  32. 32. NEEDS & FEATURES DESIGN DEVELOPMENT - GROUP 1
  33. 33. WEBSITE NEEDS & FEATURES DESIGN DEVELOPMENT - GROUP 1
  34. 34. WEBSITE RANDOMIZER NEEDS & FEATURES DESIGN DEVELOPMENT - GROUP 1
  35. 35. NEEDS & FEATURES DESIGN DEVELOPMENT - GROUP 1
  36. 36. BRACELET NEEDS & FEATURES DESIGN DEVELOPMENT - GROUP 1
  37. 37. PARTNERSHIPS BRACELET NEEDS & FEATURES DESIGN DEVELOPMENT - GROUP 1
  38. 38. NEEDS & FEATURES DESIGN DEVELOPMENT - GROUP 1
  39. 39. BREATHALYZER NEEDS & FEATURES DESIGN DEVELOPMENT - GROUP 1
  40. 40. ? WHICH INCENTIVE WE GIVE THEM NEEDS & FEATURES DESIGN DEVELOPMENT - GROUP 1
  41. 41. NEEDS & FEATURES DESIGN DEVELOPMENT - GROUP 1
  42. 42. PARTNERSHIPS NEEDS & FEATURES DESIGN DEVELOPMENT - GROUP 1
  43. 43. PARTNERSHIPS SPECIAL ENVELOPE NEEDS & FEATURES DESIGN DEVELOPMENT - GROUP 1
  44. 44. PARTNERSHIPS SPECIAL ENVELOPE WEB SITE NEEDS & FEATURES DESIGN DEVELOPMENT - GROUP 1
  45. 45. WHAT IF? DESIGN DEVELOPMENT - GROUP 1
  46. 46. WHAT IF? DESIGN DEVELOPMENT - GROUP 1
  47. 47. MAJOR CORPORATIONS LIQUOR COMPANIES WHAT IF? DESIGN DEVELOPMENT - GROUP 1
  48. 48. MAJOR CORPORATIONS LIQUOR COMPANIES WHAT IF? DESIGN DEVELOPMENT - GROUP 1
  49. 49. PROTOTYPING FRAMEWORK DESIGN DEVELOPMENT - GROUP 1
  50. 50. PROTOTYPING FRAMEWORK DESIGN DEVELOPMENT - GROUP 1
  51. 51. PROTOTYPING FRAMEWORK DESIGN DEVELOPMENT - GROUP 1
  52. 52. VIDEO USER OF THE EXPERIENCE PROTOTYPING FRAMEWORK DESIGN DEVELOPMENT - GROUP 1
  53. 53. VIDEO USER OF WEBSITE THE EXPERIENCE PROTOTYPING FRAMEWORK DESIGN DEVELOPMENT - GROUP 1
  54. 54. RANDOMIZER BRACELET WEB SITE DISCOUNT COUPONS T-SHIRT FEATURES COVERED DESIGN DEVELOPMENT - GROUP 1
  55. 55. PROTOTYPE 1 & 2 DESIGN DEVELOPMENT - GROUP 1
  56. 56. PROTOTYPE 1 & 2 DESIGN DEVELOPMENT - GROUP 1
  57. 57. PROTOTYPE 1 & 2 DESIGN DEVELOPMENT - GROUP 1
  58. 58. PROTOTYPE 1 & 2 PROTOTYPE 3 TRANSITION DESIGN DEVELOPMENT - GROUP 1
  59. 59. PROTOTYPE 3 DESIGN DEVELOPMENT - GROUP 1
  60. 60. PROTOTYPE 3 DESIGN DEVELOPMENT - GROUP 1
  61. 61. PROTOTYPE 3 DESIGN DEVELOPMENT - GROUP 1
  62. 62. PROTOTYPE 3 DESIGN DEVELOPMENT - GROUP 1
  63. 63. PROTOTYPE 3 DESIGN DEVELOPMENT - GROUP 1
  64. 64. PROTOTYPE 4 DESIGN DEVELOPMENT - GROUP 1
  65. 65. PROTOTYPE 4 DESIGN DEVELOPMENT - GROUP 1
  66. 66. PROTOTYPE 4 DESIGN DEVELOPMENT - GROUP 1
  67. 67. PROTOTYPE 4 DESIGN DEVELOPMENT - GROUP 1
  68. 68. PROTOTYPE 3 DESIGN DEVELOPMENT - GROUP 1
  69. 69. PROTOTYPE 4 DESIGN DEVELOPMENT - GROUP 1
  70. 70. PROTOTYPE 4 DESIGN DEVELOPMENT - GROUP 1
  71. 71. PROTOTYPE 4 DESIGN DEVELOPMENT - GROUP 1
  72. 72. PROTOTYPE 4 DESIGN DEVELOPMENT - GROUP 1
  73. 73. PROTOTYPE 4 DESIGN DEVELOPMENT - GROUP 1
  74. 74. PROTOTYPE 4 DESIGN DEVELOPMENT - GROUP 1
  75. 75. PROTOTYPE 4 DESIGN DEVELOPMENT - GROUP 1
  76. 76. PROTOTYPE 4 DESIGN DEVELOPMENT - GROUP 1
  77. 77. VIDEO WEBSITE Participating Clubs Which bene ts will be o ered? How does it work? How can i redeem my bene ts? Why and who should participate? NEEDS COVERED DESIGN DEVELOPMENT - GROUP 1
  78. 78. FUTURE IDEAS DESIGN DEVELOPMENT - GROUP 1
  79. 79. SOCIAL NETWORKING DESIGN DEVELOPMENT - GROUP 1
  80. 80. LA NATIONAL EXPANSION DESIGN DEVELOPMENT - GROUP 1
  81. 81. SF LA NATIONAL EXPANSION DESIGN DEVELOPMENT - GROUP 1
  82. 82. CH SF LA NATIONAL EXPANSION DESIGN DEVELOPMENT - GROUP 1
  83. 83. CH BO SF LA NATIONAL EXPANSION DESIGN DEVELOPMENT - GROUP 1
  84. 84. CH BO SF LA MIA NATIONAL EXPANSION DESIGN DEVELOPMENT - GROUP 1
  85. 85. CH BO SF DC LA MIA NATIONAL EXPANSION DESIGN DEVELOPMENT - GROUP 1
  86. 86. CH BO SF DC LA DA MIA NATIONAL EXPANSION DESIGN DEVELOPMENT - GROUP 1
  87. 87. SHORTCOMINGS & LIMITATIONS DESIGN DEVELOPMENT - GROUP 1
  88. 88. http://eclubslist.com/e_club_list_u-z.htm http://losangeles.metromix.com/ http://www.alcoholalert.com/drunk-driving-statistics.html http://www.villalounge.com http://www.laxhollywood.com http://www.dolcegroup.com/lesdeux BIBLIOGRAPHY DESIGN DEVELOPMENT - GROUP 1
  89. 89. THANK YOU DESIGN DEVELOPMENT - GROUP 1

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