A system to provide healthy competition, friendship, and a guidance system to members of Project Start. By Parsons Design + Management students: Monique Connelly, Ayse Cueto, and Julian Lee

1. Monique Connelly
Ayse Cueto
Julian Lee

2. team project Start
08765 165497-1C
Ayse
N00431070
N00000008 792
Monique
N00345583 This is a mambership identification card of
Project Start game community. Its use is
governed by Project Start regulations and it
must be carried at all times while on the
property. the Startcard is non-transferable
and must be surrendered upon demand. If
found, please mail to: Project start, 65 Fifth
Ave., Room MZ101, New York, NY 10003.
For lost, stolen or possible unauthorized
use of the card, please contact either the
Project Start Registrar 212.229.3213 or
Public Safety 212.229.7001
Julian
N00445258

3. idea generation
Crime
Health
Dance

4. idea generation
Video game
Community center
Music Expression
Wii STREET FAIR
Is this going to be appealing?
Competition
DDR Video Dance Festival Healthy lifestyle
Culture DANCE
is it possible to get sponsers from these game companies?
safe environment
Game
Thwhich community centers?
Persona?
era HEALTH
who do we target?
How can we attract multi distribution? Where can we place this event?
spirit
Healthier for teenagers
Appeal
ph Street Fair body
y
How can we raise the fund?
Discipline
Community
CLUB STREET
how can these three be connected?
Event Dance
what could be the prize for the event?
street
Center Medicine
ALCHOHOL competition city
DEA Disease how can this be helpful to lower the crime rate?
ple
peo
Execution?
TH
how many community centers?
DRUG
involve would this effective to lower the crime rate? How do we make this competition?
what is the trend now?
CRIME
IS this helpful as a theraphy or
treatment?
Are we on the track?
Music Culture

5. problems
Child Obesity

6. problems
Serious Violent Crime Rate in U.S. Schools Juvenile Crime
Rate Per 1,000 Students Ages 12-18

7. problems
Students Threatened or Injured with a Weapon at School area Unsafe or
unavailable
community
environment

8. personas
Hellen Bleeker Pedro Sanudo Denise Caruso Catalina Piazza Jamal Raymond
Community Center Nintendo Whole Food Student Student

9. Solution
Safe Place
Fun element
Healthy food
+ Social gathering
=
Pre fabricated set up

10. needs vs functions
Pedro Sanudo Hellen Bleeker Denise Carruso Jamal Catalina
(Nintendo) (Community (Whole Foods) Raymond Piazza
Center)
Attract new members and customers
Safe environment to spend time and
engage in social activities
Create positive brand image through
social responsibility
Provide a safe environment for users
Interaction with peers using newest
gaming technologies

11. Features
Experience: A system to provide healthy competition, friendship, and a
guidence system to members of Start
1. Playing the games must be fair, members should only play with others
at their own experience level
2. Levels must be organized and have catchy names
3. Members must have incentive to keep playing, a goal to look forward to
4. Members must have a support and guidence system
5. When they feel comfortable, ready, and have earned enough points
members must have an oppurtunity to challenge a peer to a showdown
in order to move up in experience level

12. Features
Level System
Brown Box
Odyssey
Pong
Atari
Nintendo

13. CHI
Denise Bleeker
Hellen Carruso
Mr. Pedro Sanudo
Y
User Experience
o Regional PR Director, Whole Food Market center
o Marketing Director of Harlem Community
Program coordinator, Nintendo U.S.
LD O ESIT
o Needs: method to evoke program to attract teenagers
o Needs: growing numberschildren the store
New “wowable” in domestic sales
:
o Wants: all pdemographic of peopleshop atvendor: Food
o Wants: great tcommute to comelow cost PR ity
More brand image with to the Whole
por unity: n
d”
O
” Opportu
“Dance Dance “Dance Dance
”
Provide safe environ video game video game
EENAGEB S BCRIM
SAFE ENVIRONME
O E IT
$$$ Educate teenagers a
$$$o $$$
“w
Ki-chul Cha
D
el Reid
wii $ a,b $$$ Piazza
Catalina $
$w$
waya$$$$ living
drog of
L
lo
ge”op
fit, Age: 17 (11th Grade) Age: 9 (3th Grade)
I
Background Background
coo bra School: P.S. 152 Queens School
Y
School: High School of Fashion Industry
nd ipod
r nm 225 W 24th St 75-02 162nd St
Flushing, NY 11366
kin d ,im
and often comes to the city to break dance with New York, NY 10011
H
Address: 35-44 166th St
Hea gProvidee environment ppl
as Union Square. When he can’t find a group of Address: 111 Worth St, Apt. 8E
Flushing, NY 11366
ag
er he often does not have many opportunities or New York, NY 10011
Family: Father, Mother, 2 Brother and 1 Sister
Family: Father, Mother
lthy mam
practice. Although he has a great interest in video
Hobby: Computer Game, Math, and Physics
ot own any gaming consoles. He is a big fan of Hobby: Dance, Shopping, Drawing
$$
C
Dream: Professional gamer or Scientist
on and Nintendo Wii. Dream: Fashion Designer
Character: Competitive, number oriented, sensitive
video games such as these with friends is a fun Character: Competitive, Organized, Active
foo a, e
Likes: Computer games, video games, and math exam
uch like dancing together in a troop. Likes: Flamingo dance , Clothes, shoes,
Dislikes: Sports, any kinds of out door activity
dance in his neighborhood because it is local drug Latin Music, Gellato
teenagers to socializ
Favorite place in the city: His house where his compute
afe and unpleasant.
d tc.
community center would give Michael and his
ds a place to not only dance but but also socialize.
is a place where they can come and engage in
Dislikes: Metro
Favorite place in the city: Union Square, SoHo, 5th Ave
Favorite Color: Pink
Role model: Frida Gianini of Gucci
X-box, PS3, and recent X-mas
present Wii at
Favorite Color: Green
Role model: Einstein
ive activities that would keep them off of the Benefit of the opportunity: Possibly address her to the healthier eating habit
Benefit of the opportunity: make him more outgoing
as well as give her a space to dance w/ friends other
expose him more to the soc
than going to illegal place for the teens like her.
WITH a tint of FUN n
give him more time to hang
getting healthier as he get
and excercise through danc

14. User Experience
Everyday around
3pm, Jamal comes
out of his school

15. User Experience
Jamal wants to
hang around in his
neighborhood, but
its known for crime
and he concerns
about his safety

16. User Experience
Jamal likes to play
video game, but he
does not have any
device at his place.
So when he has
free time, he goes
to the GameStop to
play his favorite
games. He also
enjoys the social
environment there

17. User Experience
However, there’s so
many people waiting
to play, most of the
time he just waits
there and doesn’t
get a chance to
actually play

18. User Experience
One day, Jamal
blah blah blah.... OH! hears that there’s a
“project Start” is in our new game station
community called “project Start”
center! in his local
community center

19. User Experience
game station x4 Jamal decided to go
check this new thing
called “project Start”
at his local
community center
registrar
Showdown stage
community couch
snack bar
game station x6

20. User Experience
Jamal visits the
“project Start” for the
first time

21. User Experience
As he walks in, the
staff of “project Start”
recognizes that
Jamal is new, greets
him and explains the
system of
“project Start”

22. User Experience
After a quick
registration process,
Jamal gets his
project start
membership card

23. User Experience
Now Jamal can play
the games he wants
anytime under safe
environment

24. User Experience
He decided to play
wii fit and plays with
the one at the same
level as him. Jamal
enjoys the healthy
competition and
social environment
project Start presents

25. User Experience
Jamal makes more
and mote social
connections as he
comes to project
Start more frequently.

26. User Experience
As Jamal earns
1,000 points, he
calls a showdown to
move to the upper
level. Usually when
there is a showdown,
all the others gather
around and watch

27. User Experience
Jamal beats the
opponent and he
gets cheered up by
his friends as he
moves up a level
and gets 500 “food
dollars”

28. User Experience
With his 500 “food
dollar” he decides to
celebrate with his
friend by ordering
pizza (20food dollar)
from the Whole Food
snack bar

29. User Experience
Jamal really enjoys
the whole experience
at the project Start,
and he’s also very
happy that he now
has a safe
environment to hang
around with his
friends. He can’t wait
to eventually
become a mentor
and hopefully get a
nintendo DS

30. Prototyping Framework
ID cards
Blue prints
Brochure
Model mock up
Press kit

31. Prototype I
ID cards
Bob Smith
N00000009
N00000009
Bob Smith
N00000009
Brown Box
Nintendo Odyssey
Erica Hoerl
N0000008
Erica Hoerl
N00000008
Pong Atari
Atari

32. Prototype II
cooking mama station
Blue Prints
ouch
yc
snacks
showdown stage
n it
u
m
co m
showdown
screens
register
wii fit station
cooking mama

33. Prototype III
Brochure

34. Prototype IIII
Model mock up

35. Prototype V
Press kit

36. Finalizing Prototype
ID cards
Pre-fab model
Video clip of experience

37. Final Prototype I
ID card

38. Final Prototype II
game station x4 Pre-fab model
registrar
Showdown stage
community couch
snack bar
game station x6

39. Final Prototype II
Pre-fab model

40. Final Prototype III
Video clip

41. Future Ideas
could team up with with to create a program to be set-up
inside hospitals.
Games created for the system could replace Wii Fit in a compact version of
the arena.
would be beneficial to as it would create a fun and
encouraging environment for children with cerebral palsy to interact with one another, while
still practicing their physical therapy.

42. Future Ideas
could team up with to set-up an arena at the camp for
troubled youth.
The system would be for the most part, similar to what is setup in community center, but
differ in the fact that it would be a 'fast-track' version.
Because is a weekend camp, the points needed to call a showdown
would be modified
to fit a one day schedule. So users could experience the entire system, showdowns, gaming, and
levels in a 5 hour period.
would be beneficial to as it would teach troubled youth
about healthy competition and encourage friendship, promote technology, and fun.

43. Future Ideas
Games
Once Project Start gains a a certain level of prestige, Nintendo could possibly create games
specifically for the project. Games which addressed the specific needs of users while still being
technologically advanced and fun.

44. Shortcomings
o Limited space for the set up
o Since users interact with their virtual characters, the program may
not foster the social skills and interaction initially intended
o Malfunction ofgaming systems and consoles
o Parents may not be keen on sending their child to a program
based on video games
o Nature of competition may cause fights amongst users
o May become over run with users because it is a free service