Social Media for Business
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A basic introduction to the top five social media platforms and how they can help businesses. Followed by 10 practical hints for getting the most out of social media and digital content.
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Social Media for Business
- 1. Social media For Business Sarah Jane Russell Content Strategy & Brand Communications
- 8. 10 practical tips for getting the most out of social media
- 12. 4. VALUE Relevancy/ transparency/ connectivity of information
- 13. 5. 80/20 rule 20% about you 80% In conversation/ sharing content/ responding to messages and mentions etc
- 14. 6. Daily commitment Consistency Frequency and focus
Editor's Notes
- ----- Meeting Notes (17/01/2012 16:22) ----- intro 5 main channels and how they can help your biz 10 practical hints for getting the most out of socila media
- ----- Meeting Notes (17/01/2012 16:24) ----- Grown in usage from 2010-2011 = 15-20% Social media isn't going anywhere!
- People here love to get involved in content, spend more time engaging and actively participate in the goings on of the page – ownership, love being part of something
- Microblogging site – 140 character bursts of content ----- Meeting Notes (17/01/2012 17:25) ----- Joy - apbassett solicitors, reaching out to small local businesses and promoting them to her followers - support cornwall businesses campaign Twitter search for prospects - auctions houses/ art galleries
- Professionals –Use this space to fill in your keyword rich bio – link to your website etc Engage in group discussions
- 2 nd biggest search engine after goodle Emotional connection – people can see and get to know you – how speak/ accent etc
- ----- Meeting Notes (17/01/2012 17:25) ----- +1s enable google to see you as a valid content producer and more +1s you recive the higher you rank Circles - control who you share your conetnt with Insetad of searching the whole web, google will now search for content associated with those in your circles - information becomes more targeted to you and your needs.