http://www.sevengmedia.com -- In this slidedeck, you will find my tips on creating marketing content by using web video. Web video is not very different from any other marketing tactic -- blogging, direct mail, trade shows, or advertising -- it requires you to first begin by identifying your marketing goals. Your marketing goals are not your business goals, but are goals that will help you realize your business goals. For example, your marketing goal may be to increase sales leads to 300 per month, which you have found will result in about 3 new clients per month and it is those three clients that will help you realize your business goal of increasing revenue. I then offer you my Sales Funnel Video Strategy slide, which shows you the type of videos that you can create for each stage of the sales funnel. We then discuss the importance of planning through scripting, storyboarding and creating shot lists. I then offer you a quick guide for DIY videos, offer some suggestions on all the different channels you can integrate your videos. I conclude by summarizing the seven steps to creating content for web videos. This slide deck is from my 10-minute presentation. For more information about creating content with web videos, or to inquire about me speaking before your group, please call or email me 503-810-7013 or info@sevengmedia.com.

1. @sevengmedia
Presented By:
Nathan Isaacs
Director of Storytelling
503-810-7013
nisaacs@sevengmedia.com
Creating Content
With Web Video

2. @sevengmedia
www.sevengmedia.com
About Seven G Media
 Nathan Isaacs, chief storyteller
 Award-winning journalist & former national
board member of the Society of Professional
Journalists
 MBA with emphasis in marketing, strategy,
and entrepreneurism
 Board Member of Search Engine Marketers
of Portland (SEMpdx)
 Honorable U.S. Navy Veteran (submarines)
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3. @sevengmedia
www.sevengmedia.com
Video on the Web
There is a metric butt load of video of the web and it is trending upward
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Source: Pixability (Boston)

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www.sevengmedia.com
Not Just Kitty Videos
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5. @sevengmedia
www.sevengmedia.com
About Your Marketing Goals
 Who is your target market?
 What are your sales funnel
steps?
 Where in the sales funnel are
you having points of constraint?
 What are your Top 3 funnel
constraints?
 What kind of marketing message
could address those constraints?
 What kind of videos can express
those marketing messages?
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Refer to Arnie Kuenn’s
Searchfest 2014
slide deck for tips on
finding search-friendly
content titles/subjects

6. @sevengmedia
www.sevengmedia.com
AWARENESS & DISCOVERY
CONSIDERATION & FACT FINDING
SALES
CONVERSION
Video TypeStage
ACCT.
MAINTENANCE
“About Us” Company Profiles, Team
Interviews, Humor, Behind-The-Scenes,
Contests, Company Spotlights, Industry
Interviews, Ribbon-Cutting Ceremony;
Parodies
Product Demonstrations, FAQs,
Video Blog, On-Demand Webinars,
Tour or Walk Thru
Product Demonstrations, Event or
Product Promotion, Video Case
Studies, Product Comparisons,
Unboxing, How To; Tutorial
Customer Testimonials, Product
Reviews, Thank You Video, Coupons,
Sales Discounts
Customer Service, How-To, Loyalty,
Humor, Contests, Detailed Instructional,
Video Blog, Company Headlines;
Giveaways; Favorites, Reviews
YOUR SOLUTION
Sales Funnel Video Strategy
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7. @sevengmedia
www.sevengmedia.com
Storyboarding, Scripts, Shot Lists
 Proper planning permits perfection
 Doesn’t have to be fancy
 Identify all your assets
 Identify gaps (equipment, location, etc.)
 Opportunity to pull in KW
 CYA
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8. @sevengmedia
www.sevengmedia.com
DIY Video Checklist
 Camera
 Smartphone
 Laptop
 Flip-type $100
 Camcorder $100-$3,500
 HDLSR $750 -$5,000
 Tripod
 $20-$1,000
 External Microphone
 $20 for a wired lapel
 $150-$600 wireless
 Lighting
 Natural Light
 Three Point Light
 Computer
 Horsepower Needed
 Editing Software
 Windows Movie Maker/iMovie
 Animoto
 YouTube
 TrakAXPC
 Adobe Premier/Elements
 Final Cut Pro/Premier Pro
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9. @sevengmedia
www.sevengmedia.com
Video Marketing Integration
 Your website
 Direct mail
 Email Newsletter
 Email signature
 Social media
 Events & Trade shows
(demos, banners)
 Brochures, flyers
 Print advertisements
 Invoices
 Press releases
 Business cards
 In-store promotions
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10. @sevengmedia
www.sevengmedia.com
27.60%
37.80%
24.10%
8.80%
1.50% 0.20%
Less than 100
100 - 1,000
1,000 - 10,000
10,000 - 100,000
100k - 1 million
Greater than 1 million
65% of Videos
Have Less Than
1,000 views
Average Views Per YouTube Video
Source: Pixability (Boston)
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11. @sevengmedia
www.sevengmedia.com
7G’s 7-Step DIY Checklist
1. Define Your Goal
2. Pick a Video Type
3. Plan (The 3 S’s)
4. Shoot & Edit Your Video
5. Upload & Optimize (to
YouTube/Wistia)
6. Embed/Promote
7. Measure Results Against
Your Goals
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12. @sevengmedia
www.sevengmedia.com
Thank You
For more information:
Nathan Isaacs
nisaacs@sevengmedia.com
503-810-7013
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