Understanding & Leveraging Digital Marketing and Social Media Tools for Branding

1. Understanding & Leveraging
U d t di & L i
Digital Marketing and Social
g g
Media Tools for Branding
Presentation at AIMA DMA s program on Creativity & Advertising
Presentation at AIMA‐DMA’s program on Creativity & Advertising
Campaign Planning
India Habitat Centre, Saturday, 30 July 2011
Ankur Sethi,
Founder & Volunteer, Chitrakaar
Program Head – Corporate Resource Centre, GDGWI, Lancaster University
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2. .
About Myself
Founder, Chitrakaar - a non-profit social development initiative.
Program Head – CRC, GDGWI, Lancaster University .
Chair of Promotions Taskforce & Member, National IYV+10
Committee, United Nations Volunteers , UNDP India
Founding member of HR Talks (a collaborative web2.0 and social
g (
media initiative) at National HRD Network
Worked with companies, both Fortune 500 as well as early age and
VC funded start-up.
p
Experience in Banking & Financial Services, Knowledge Process
Outsourcing, Human Resources, ITES and Non-Profit sectors.
Masters
Masters’ in Business Management from Narsee Monjee Institute of
Management Studies and Bachelors’ degree in Commerce (Hon.)
from Delhi University.
Writes at the Virtual Learning Blog and Photography at Pho2 Blog.
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3. Learning Agenda
g g
1.What is a Brand?
2.What is Digital Media?
3.What
3 h are S i l Media Tools?
Social di l ?
4.Leveraging Digital Media and Social Media Tools
g g g
for Branding.
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4. What is a
Brand?
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18. Quiz
Answer & Win a copy of
Knowledge Handbook on
Challenges of Growing
Brands in Disruptive Era
Published by DMA-GDGWI, Lancaster University
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19. Who is the single
largest music retailer
l t i t il
on th planet?
the l t?
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20. Apple
A l
a comp ter compan
computer company
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21. Who is the world
largest
l t camera
manufacture?
f t ?
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22. Nokia
N ki
a mobile phone man fact rer
manufacturer
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23. Who has the 5th
largest GDP i th
l t in the
world?
ld?
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24. eBay
B
largest online marketplace
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25. What is
Digital Media?
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26. Traditional Media Vs Digital (New) Media
• only a few publishers • any one can be a publisher
• control in hands of few • control in hands of end
li h d f d
user
• minimal feedback
i i l f db k • conversation is king
conversation is king
• limited mediums • tons of user controlled
mediums
"the creative convergence of digital arts science technology and
the creative convergence of digital arts, science, technology and
business for human expression, communication, social interaction and
education".*
* Definition by Florida's digital media industry association, Digital
Media Alliance Florida. Source: Wikipedia
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27. Social Media
Tools.
Tools
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30. Leveraging Digital Media
and Social Media Tools
d l d l
for Branding
Branding.
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31. .
brand optimization framework
LISTEN PLAN ENGAGE AMPLIFY OPTIMIZE
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32. Global Comsumer2 0
Comsumer2.0
Facts.
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42. .
Thank you
Email - ankur@ankursethi com
ankur@ankursethi.com
LinkedIn.com/in/ankursethi
Facebook.com/sethi.ankur
Twitter.com/ankursethi
Blogs - blog.ankursethi.com I pho2.ankursethi.com
www.chitrakaar.com I www.ankursethi.com
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