Presented at MANS 2012 Friday, October 19, 2102

1. SOCIAL MEDIA &
SCHOOLS
Listening, Learning, and Developing

2. Agenda
 Part 1 – What is Social Media?
 Part 2 – Facebook, Twitter,
YouTube, etc
 Part 3 – Strategy
 Part 4 – Listen & Learn
 Part 5 – Communicate & Monitor
 Part 6 – Steps to Take Today

3. Why We’re Here

4. Video Key Stats

5. Why We’re Here
 What are you hoping to learn today?

6. Social Media Communication
School Facebook Pages
Teacher/Classroom Pages
YouTube Use
Twitter Uses
How to Listen
How to Monitor

7. Facebook Lingo – Crash
Course
 Group vs. Page  Ticker
 Likes/Fans  Timeline
 Shares  Wall/Newsfeed
 Friend / Unfriend  Apps
 Limited Profile  Edgerank
 Friend List  Fangating
 Tag

8. Facebook Rule of 25
 You CANNOT customize your page URL until
you reach 25 fans/likes
 Get there fast - (teachers, etc)
 When reached, visit: facebook.com/username
 Youcan edit your unique URL only ONE TIME
EVER
 Must be 5 characters - Keep it short
 Considerwhat your Twitter handle will be –
*Consistency*

9. Facebook Ways to Engage
 Maintain Content/Editorial Calendar
 Use Facebook AS A PAGE
 “Like” Community Pages
 “Like” other pages content
 “Tag” other pages in your own content
 Comment on Local News

10. Facebook Ways to Engage
 Don’t Be Afraid to Ask
 “PleaseLIKE” … “Please SHARE with Family &
Friends”
 Don’t do it in every post
 Ask for Content
 (Photos, Videos, Tag Yourself, Family Activities)
 Post Correctly
 E.g. Videos should play within Facebook
 If not right, delete and repost

11. Set Up Facebook

12. Facebook Page Elements
Cover Photo
851 x 315
Profile Pic
180 x 180
About
What are you
About? Use links
to your site
Apps
Video apps
Hike or Involver
Static HTML
Pinterest
Email Signup

13. The Cover Photo – Option 1

14. The Cover Photo – Option 1

15. The Profile Picture
School Pages | Go Simple – Go Logo
Teacher Pages | Go Simple – Go Photo

16. Facebook Page Profile Picture
Profile Pic
180 x 180

17. Facebook Page About
About
What are you
About? Use links
to your site

18. About Section
 Tell your story (Keep it short, but get the main
points accross)
 Add your mission statement
 Make sure to include all your contact info
(email, phone, etc)
 Enter your address w/ map
 Include links to your website and other social
networks
 Add Guidelines

19. About Section
Guidelines that
outline what we
accept
Facebook.com/milc
ms

20. Facebook Page Apps
Apps
Video apps
Hike or Involver
Static HTML
Pinterest
Email Signup

21. App Examples
 Blog RSS | Networked Blogs
 Video Apps
 HikeVideo App
 YouTube App
 Static HTML
 Any Recommendations?

22. Facebook Page Apps
Custom Tab Images

23. Facebook Page Apps
Edit Settings

24. Facebook Page Apps
Click Change
Size = 111 x 74px

25. Facebook Page Apps
Custom Tab Images

26. Facebook Milestones

27. Milestones

28. Milestones

29. Milestones – How to Add

30. Milestones – How to Add

31. Milestones – How to Add

32. Posting Quick Tips
 Most Engagement
 Photos & Videos
 Ask Opinions / Ask Questions
 Keep Posts Short (2-3 lines max)
 Post Consistently
 School Wide Page (30 minutes/day)
 Teacher Page (10-15 minutes/day)

33. Helpful Resources
 Dreamgrow.com > http://bit.ly/fb-cheat-sheet

34. Teacher Pages
Quick overview

35. Teacher Example 1

36. Teacher Example 2

37. Teacher Example 3
Thought for About
Section

38. Teacher Example 4
Encouragement Homework
Reminder
Consistent

39. Facebook Wrap-up
Questions
Thoughts
Advice

40. YouTube Uses
Classroom Updates
Lesson Updates

42. YouTube Classroom Lessons

43. Tools to Use

44. Tools to Use
 Screenr
 FlipCam & YouTube
 Prezi
 Any one else using something they’d like to
share?

45. Twitter
The 140 Character Microblog

46. Twitter Lingo – Crash Course
 Tweet/er  Follower
 Retweet  Following
 Reply  Follow Friday
 Mention  #Hashtag
 Direct Message  Google “Twitter
Lingo”

47. Twitter Potential Uses
 Schools  Teachers
 Announcements  Links to Articles to
 Events help Parents
 Reminders  Classroom Update
 Articles
Pertaining to  Out of Class
Education Discussion
 Notifications for
Students

48. Twitter Course of Action for
Admins
 Make 3 Lists For
 IndustryLeaders (PLN)
 Businesses in (Your Community)
 News Outlets in (Your Community)
 Follow Them
 Schedule an hour 15-30 minutes a week to
search for 4-5 parents in your community –
feel free to add them to a list – Follow them

49. Twitter Course of Action
 Search.twitter.com
 Advanced Searches Allow You To Localize

50. Twitter
Any Questions, Thoughts, Advice

51. Listen & Learn
How to Listen & Learn on Facebook &
Twitter

52. Listen & Learn – Social Mention

53. Listen & Learn – Google Alerts
•Your Name
•Your School’s Name
•Your Industry “private
school michigan”
independent +school
+Plymouth – boarding
•Your closest
competitor

54. Listen & Learn – Facebook
 Using Search to Learn
 Facebook.com/search
 Search Schools You Revere
 Search Similar Types via Keywords
 What You’re Looking For
 Post Frequency, Timing
 Content Being Shared
 “Talking About This”
 Custom Tabs
 What’s Working?

55. Listen & Learn – Facebook
cont’d
 What do you see?
 Photos
 Videos
 Questions
 Fill
in the blank
 Achievements
 Sports Scores
 Events
 Bible Verses / Devotions

56. Listen & Learn - Twitter
Use Search
Make Lists

57. Listen & Learn – Twitter
 Use Search.twitter.com or
www.Listourious.com
 Find locals: Individuals, Businesses
 Find Similar Institutions
 Make Your Own List
 Track conversation
 http://listorious.com

58. Twitter List Creation
 Must have an account already
 Twitter.com
 Create List
 E.g. “Saginaw Businesses” or “Saginaw People”
 Public or Private
 Now Listen / React if you want

59. The Editorial Calendar
Credit: danielmoyle Flickr

60. The Editorial Calendar - WHAT
Sources:
 Debbie Williams - http://www.contentmarketinginstitute.com/2010/12/social-media-conversation-calendar/
 Michele Linn - http://www.contentmarketinginstitute.com/2010/08/content-marketing-editorial-calendar/

61. The Editorial Calendar - WHAT

62. The Editorial Calendar - WHAT

63. The Editorial Calendar - WHAT

64. The Editorial Calendar - WHY
 Important to Stay Consistent
 Patterned Content is Easier to Evaluate
 Much Easier to Schedule, Streamline
 No More Throwing Darts in the Dark
 Big Picture View

65. Monitor
Smart Tools that Will Make Your Job Easier

66. Smart Tools
 HootSuite
 Schedule Your Week
 Keep it ALL organized
 SocialMention.com & Google Alerts
 Track keywords across the web
 Facebook Insights
 See what content gets the most engagement
 Bufferapp & Time.ly
 Help with spacing out content – needed if going off editorial
calendar

69. Steps to Take Today
 Claim your organization on Google+

70. Steps to Take Today
 Recruit Reviews for Google+
 Improve Rank
 Improve Image

71. Recommended
Books Twitter
 “The Thank You Economy”  @SethGodin
by Gary Vaynerchuck
 “Tribes” by Seth Godin,  @mashable
really anything by him
 @copyblogger
Blogs/Websites  @UnMarketing
 Socialmediaexaminer.com
 Socialmediaexplorer.com Folks to Search Out
 Unmarketing.com
 Carrie Wisehart
 Mashable.com
 Patrick Larkin
 Frank Barry

72. Articles to Read
 HOW TO: Implement a Social Media Business Strategy
 http://mashable.com/2009/12/28/social-media-business-strategy/
 4 Elements of a Succesful Business Web Presence
 http://mashable.com/2010/02/10/business-web-presence/
 How to Choose the Right Content Type for Social Media Success
 http://www.contentmarketinginstitute.com/2010/12/social-media-content/
 A Complete Branding Guide for Today’s Lutheran Schools
 http://lcef.org/resources/forms_literature/download.cfm?nDocument=104
2
 Should High School Admission Marketers Blog?
 http://www.imrcorp.com/innovative-marketing-blog/bid/49700/Should-
High-School-Admissions-Marketers-Blog

73. slideshare.com/sethhinz
@sethhinz