8. What I hope you take away
Strategy is HUGE
Community NOT Advertisement
Great Tools to Help You Streamline
Your website is the most
important tool you have
9. Strategy
Understand the Types of People Online
Utilize the POST Method
Understand Content Types
Establish Editorial Calendar
12. Establish the Objectives -
Messaging
Mission / Vision
4-5 Main Objectives or Pillars
Academic Excellence
Christ-Centered Learning
What types of messages can be crafted to
consistently reflect those ideals?
Revisit Your Foundational Objectives
13. Strategies cont’d
Using Search to Learn
Facebook.com/search
Search Schools You Revere
Search Similar Types via Keywords
What You’re Looking For
Post Frequency, Timing
Content Being Shared
“Talking About This”
Custom Tabs
What’s Working?
14. Strategies
Blog Posts Brainstorm Content
Photos
Videos What do you have that
Questions can be shared today?
Fill in the blank
Achievements What types of content
do you want to
Sports Scores
create?
Events
Bible Verses /
Devotions
16. The Editorial Calendar - WHAT
Sources:
Debbie Williams - http://www.contentmarketinginstitute.com/2010/12/social-media-conversation-calendar/
Michele Linn - http://www.contentmarketinginstitute.com/2010/08/content-marketing-editorial-calendar/
17. The Editorial Calendar - WHY
Important to Stay Consistent
Patterned Content is Easier to Evaluate
Much Easier to Schedule, Streamline
No More Throwing Darts in the Dark
Big Picture View
23. Facebook Rule of 25
You CANNOT customize your page URL until
you reach 25 fans/likes
Get there fast - (teachers, etc)
When reached, visit: facebook.com/username
Youcan edit your unique URL only ONE TIME
EVER
Must be 5 characters - Keep it short
Considerwhat your Twitter handle will be –
*Consistency*
25. Facebook Ways to Engage
Don’t Be Afraid to Ask
“PleaseLIKE” … “Please SHARE with Family &
Friends”
Don’t do it in every post
Ask for Content
(Photos, Videos, Tag Yourself, Family Activities)
Post Correctly
E.g. Videos should play within Facebook
If not right, delete and repost
26. Facebook Ads
Advantages
Highly targeted
Relatively Cheap
Best if there are social tie-ins
Campaign Tracking
Great reporting
Think about
Call to action
Like Page, Visit Website, View Video, Attend Event
Attention Grabbing Image & Text
Who is your audience?
You can be selling your school… but also the resources being
offered on your page (through your editorial calendar)
29. Smart Tools
HootSuite & Tweetdeck
Schedule Your Week
SocialMention.com
Track keywords across the web
30. 2012 Predictions: S.M.
Examiner
Business Will Consolidate
Being EVERYWHERE is no longer important
Do schools need to be on Yelp, Foursquare,
Google+
Are your constituents there?
Strategy Takes Center Stage
YouTube Domination – 2nd Largest Search
Engine
Smart Tools
31. Quick Thoughts
Consider a Blog, what stories would you tell?
Get feedback!
End of Year Surveys
Did you meet your mission/vision?
Confident? Ask for a review on Google Places
Post ideas
Weekend activities
Devotions
Family Features on Netflix
Create a YouTube playlist of “Safe for Home
Videos”
32. Final Thoughts
Strategy is HUGE
Engagement NOT Advertisement
HootSuite is great
Your website is the most
important tool you have
33. Recommend Reading
Books Twitter
“The Thank You Economy” @SethGodin
by Gary Vaynerchuck
@mashable
“Tribes” by Seth
Godin, really anything by him @copyblogger
@UnMarketing
Blogs/Websites
Socialmediaexaminer.com
Socialmediaexplorer.com
Unmarketing.com
Mashable.com slideshare.net/sethhinz
34. Articles to Read
Facebook Page Resources
https://www.facebook.com/FacebookPages
HOW TO: Implement a Social Media Business Strategy
http://mashable.com/2009/12/28/social-media-business-strategy/
4 Elements of a Successful Business Web Presence
http://mashable.com/2010/02/10/business-web-presence/
How to Choose the Right Content Type for Social Media Success
http://www.contentmarketinginstitute.com/2010/12/social-media-content/
A Complete Branding Guide for Today’s Lutheran Schools
http://lcef.org/resources/forms_literature/download.cfm?nDocument=1042
Should High School Admission Marketers Blog?
http://www.imrcorp.com/innovative-marketing-blog/bid/49700/Should-High-
School-Admissions-Marketers-Blog
Facebook for Schools
http://mashable.com/2011/04/26/facebook-for-schools/
Hinweis der Redaktion
2:09 - 90% of consumers trust peer recommendations
If Facebook were a country3rd Largest2x the size of the US population100+ Hours to YouTube34% of Blogs talk Products/Brands14% trust advertisements90% trust peer recommendationsBabies are being named Facebook
Obviously the networks are out there.
How many of you are on Facebook?
How many of you are on Facebook?
P is People. Don't start a social strategy until you know the capabilities of your audience. If you're targeting college students, use social networks. If you're reaching out business travelers, consider ratings and reviews. Forrester has great data to help with this, but you can make some estimates on your own. Just don't start without thinking about it.O is objectives. Pick one. Are you starting an application to listen to your customers, or to talk with them? To support them, or to energize your best customers to evangelize others? Or are you trying to collaborate with them? Decide on your objective before you decide on a technology. Then figure out how you will measure it.S is Strategy. Strategy here means figuring out what will be different after you're done. Do you want a closer, two-way relationship with your best customers? Do you want to get people talking about your products? Do you want a permanent focus group for testing product ideas and generating new ones? Imagine you succeed. How will things be different afterwards? Imagine the endpoint and you'll know where to begin.T is Technology. A community. A wiki. A blog or a hundred blogs. Once you know your people, objectives, and strategy, then you can decide with confidence.
Give the handout
Many of the top predictions for 2012 include YouTube taking a larger market share. This has a lot to do with Google owning YouTube, and the push for Google+ and Google related products.Pay attention to YouTube. See if you can’t discover a way to make YouTube part of your strategy. Develop a weekly video cast, shoot interviews with parents, show how your school is part of the local community, video tape volunteer activities.Remember, get the proper permissions… and most of all… start with a strategy prior to starting up.. Being consistent will be more important than anything.….Smart tools… Hootsuite, Bufferapp and Timely – are great ways to schedule out your content. However, some reports have shown that some 3rd party apps decrease engagement by as much as 70% (http://blogcampaigning.com/2011/09/take-aways-for-posting-to-facebook-via-3rd-parties/)….Mobile is the future… Content MUST be mobile ready. If posting blogs… indented or right aligned text may be lost easily. Structuring website for mobile / flexible .. Is key….There are some wildcard networks that are popping up. You need to be aware of them, and continue to research new networks. Listen, learn evaluate.Some wildcards are Pinterest, Path, Tout, Viddly
Many of the top predictions for 2012 include YouTube taking a larger market share. This has a lot to do with Google owning YouTube, and the push for Google+ and Google related products.Pay attention to YouTube. See if you can’t discover a way to make YouTube part of your strategy. Develop a weekly video cast, shoot interviews with parents, show how your school is part of the local community, video tape volunteer activities.Remember, get the proper permissions… and most of all… start with a strategy prior to starting up.. Being consistent will be more important than anything.….Smart tools… Hootsuite, Bufferapp and Timely – are great ways to schedule out your content. However, some reports have shown that some 3rd party apps decrease engagement by as much as 70% (http://blogcampaigning.com/2011/09/take-aways-for-posting-to-facebook-via-3rd-parties/)