This deck includes what top 3 reasons Top Performers use Mobile Marketing, top 3 tactics Top Performers use to generate superior Mobile Marketing campaign results, most common challenge Top Performers face with Mobile Marketing, and top 6 Performance Metrics Top Performers use to measure the success of Mobile Marketing.

1. Mobile MarketingBenchmark Report Key Findings Deck Publication Date: 1/2011 1

2. Insights and Best Practices from Top Performers Top 3 reasons Top Performers use Mobile Marketing Top 3 tactics Top Performers use to outperform peers with Mobile Marketing initiatives Most common challenge Top Performers face with Mobile Marketing Top 6 Performance Metrics Top Performers use to measure the success of Mobile Marketing initiatives 2 What’s In This Deck?

3. Increase return on marketing investment Increase customer acquisition Increase store / website traffic Reasons to Implement 3 *According to Performers, based on 229 Qualified Survey Responses to the Q4 2010 Gleanster Survey on Mobile Marketing. **According to Everyone Else, shown only when a notable disparity occurs relative to Top Performers.

4. Create compelling campaigns Require a customer call-to-action Provide appropriate incentives for participating Value Drivers 4 *According to Performers, based on 229 Qualified Survey Responses to the Q4 2010 Gleanster Survey on Mobile Marketing. **According to Everyone Else, shown only when a notable disparity occurs relative to Top Performers.

5. Generating the right creative idea Securing the right vendors and partners Making the case in terms of ROI Challenges 5 *According to Performers, based on 229 Qualified Survey Responses to the Q4 2010 Gleanster Survey on Mobile Marketing.

6. Number of call-to-action responses / period Audience growth rate Coupon or code redemption rate CPM/CPC/CPA calculations Return on marketing investment Volume of website / store traffic Performance Metrics 6 *According to Performers, based on 229 Qualified Survey Responses to the Q4 2010 Gleanster Survey on Mobile Marketing. **According to Everyone Else, shown only when a notable disparity occurs relative to Top Performers.

7. Download the Full Benchmark Report for Free (with complete vendor landscape) 7 http://bit.ly/hA6PFL

8. Gleansight: Social Media Marketing Gleansight: Lead Nurturing Deep Dive: What’s Unique (and What Should Seem Familiar) about Mobile Marketing Deep Dive: Mobile Device, Network and Software Trends: What Marketers Need to Know Related Research from Gleanster 8